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The	
  Fundamentals	
  for	
  Be2er	
  Outcomes	
  
      h2p://www.2b2collabora<on.com	
  


        www.2b2collaboration.com   ©2009 2b2 Consulting, llc.   All rights reserved.
Collabora'on	
  is…	
  



      A	
  process	
  and	
  an	
  outcome	
  about	
  people,	
  
            for	
  people	
  and	
  by	
  people	
  who	
  work	
  
      together	
  to	
  create	
  outcomes	
  they	
  cannot	
  
                       create	
  individually.	
  


www.2b2collaboration.com                                                   Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.   A process and outcome about people, for people and by people.
Problems	
  We	
  Solve	
  

             Iden<fy	
  Solu<on	
  Value*	
  or	
  cost-­‐savings.	
  
             Engage	
  and	
  enhance	
  the	
  collec<ve	
  business	
  knowledge	
  
              and	
  wisdom.	
  
             Prepare	
  the	
  leadership	
  to	
  facilitate	
  posi<ve	
  outcomes	
  
              from	
  the	
  people-­‐issues.	
  
             Guide	
  the	
  teams	
  through	
  each	
  of	
  the	
  crea<on	
  and	
  
              implementa<on	
  phases	
  to	
  execute	
  a	
  successful	
  
              collabora<ve	
  strategy.	
  
              *Solu<on	
  Value:	
  	
  The	
  value	
  of	
  the	
  problem(s)	
  that	
  are	
  cos<ng	
  resources,	
  innova<on	
  or	
  
              compe<<veness	
  aNer	
  they	
  have	
  been	
  solved—problems	
  that	
  can	
  only	
  be	
  addressed	
  via	
  
              collabora<on.	
  

www.2b2collaboration.com                                                                                             Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.                                         A process and outcome about people, for people and by people.
Collabuilding	
  



   To	
  enable	
  the	
  design,	
  building	
  and	
  constantly	
  
   strengthening	
  of	
  a	
  collabora'on	
  environment	
  that	
  
   generates	
  beBer	
  outcomes	
  about,	
  for	
  and	
  by	
  the	
  
   people	
  it	
  serves.	
  




www.2b2collaboration.com                                                   Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.   A process and outcome about people, for people and by people.
Collabuilding	
  


   And	
  to	
  develop	
  solu'on	
  value-­‐driven,	
  win-­‐win	
  
   rela'onships	
  that	
  set	
  appropriate	
  expecta'ons	
  
   throughout	
  the	
  
   strategy	
  phases.	
  




www.2b2collaboration.com                                                   Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.   A process and outcome about people, for people and by people.
THE	
  FUNDAMENTALS	
  
                                        FOR	
  BETTER	
  OUTCOMES	
  



www.2b2collaboration.com                                                                Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.                A process and outcome about people, for people and by people.
On	
  Solu'on	
  Value	
  



   Iden'fy	
  which	
  problems	
  are	
  cos'ng	
  resources,	
  
   innova'on	
  or	
  compe''veness	
  and	
  can	
  only	
  be	
  
   addressed	
  via	
  collabora'on,	
  


                                                  And	
  focus	
  on	
  them!	
  

www.2b2collaboration.com                                                    Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.    A process and outcome about people, for people and by people.
On	
  Collabora'on	
  

             Successful	
  collabora<on	
  has	
  Solu<on	
  Value	
  
             The	
  higher	
  the	
  Solu<on	
  Value,	
  the	
  greater	
  need	
  for	
  
              a	
  focused	
  approach	
  and	
  integra<on	
  with	
  business	
  
              goals	
  and	
  processes	
  
             Collabora<on	
  isn’t	
  new,	
  easy,	
  quick	
  or	
  cheap	
  
             People	
  don’t	
  collaborate	
  on	
  things	
  they	
  can	
  solve	
  
              individually	
  


www.2b2collaboration.com                                                        Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.        A process and outcome about people, for people and by people.
On	
  People	
  

             First,	
  know	
  your	
  culture	
  (i.e.	
  top-­‐down,	
  coopera<ve,	
  innova<ve,	
  
              apathe<c,	
  rebellious,	
  or	
  non-­‐existent)	
  
             People	
  dismiss	
  things	
  they	
  don’t	
  find	
  useful	
  –	
  explain	
  the	
  Solu<on	
  Value	
  
             People	
  want	
  day-­‐to-­‐day	
  problems	
  solved,	
  they	
  want	
  to	
  improve	
  their	
  
              immediate	
  world	
  
             Understand	
  how	
  and	
  why	
  people	
  collaborate	
  
             Be	
  a	
  source	
  of	
  value,	
  not	
  the	
  value	
  itself	
  
             Find	
  the	
  true	
  believers	
  (you	
  don’t	
  need	
  everyone)	
  
             Find	
  the	
  people	
  who	
  are	
  desperate	
  to	
  be	
  connected	
  with	
  each	
  other	
  	
  	
  
             Credibility	
  vs.	
  strength	
  of	
  connec<on	
  
www.2b2collaboration.com                                                                                  Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.                                  A process and outcome about people, for people and by people.
On	
  Adop'on	
  

             Understand	
  who/what	
  is	
  compe<ng	
  for	
  your	
  
              people’s	
  a2en<on	
  and	
  <me,	
  and	
  adapt	
  
             Know	
  how	
  many	
  disparate	
  collabora<on	
  ini<a<ves	
  
              exist	
  in	
  your	
  enterprise,	
  and	
  connect	
  	
  
             An	
  ini<al	
  rapid	
  rate	
  of	
  adop<on	
  requires	
  constant	
  
              adapta<on	
  to	
  sustain	
  the	
  rate	
  long-­‐term	
  
             Always	
  run	
  small	
  pilots	
  to	
  work	
  out	
  issues,	
  find	
  new	
  
              uses	
  and	
  tell	
  a	
  good	
  story	
  
www.2b2collaboration.com                                                          Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.          A process and outcome about people, for people and by people.
On	
  Structure	
  

             Strong	
  structure	
  grows	
  over	
  <me	
  if	
  the	
  founda<on	
  is	
  
              firm	
  and	
  con<nually	
  sustained	
  
             Collabora<on	
  environments	
  are	
  live	
  systems	
  that	
  never	
  
              stop	
  evolving	
  
             Collabora<on	
  requires	
  periodic	
  command	
  and	
  control	
  
             The	
  a2ributes	
  that	
  are	
  important	
  today,	
  might	
  s<ll	
  be	
  
              important	
  tomorrow,	
  but	
  in	
  a	
  different	
  way	
  
             Enterprises	
  demand	
  security,	
  privacy,	
  standards,	
  and	
  
              regula<ons	
  that	
  could	
  inhibit	
  open	
  collabora<on—
              acknowledge	
  them	
  and	
  adapt	
  
www.2b2collaboration.com                                                           Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.           A process and outcome about people, for people and by people.
On	
  Technology	
  

             Due	
  to	
  diversity	
  of	
  people	
  and	
  business	
  needs	
  
             It	
  isn’t	
  what	
  the	
  soNware	
  is	
  used	
  for,	
  but	
  what	
  it’s	
  
              needed	
  for	
  
             There	
  is	
  no	
  single	
  killer	
  applica<on	
  nor	
  plug-­‐and-­‐
              play	
  solu<on	
  
             ROI	
  predictability	
  is	
  base	
  on	
  the	
  Solu<on	
  Value	
  of	
  
              the	
  problem	
  being	
  solved	
  
             The	
  technology	
  must	
  be	
  an	
  enabler	
  and	
  not	
  a	
  
              barrier	
  
www.2b2collaboration.com                                                              Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.              A process and outcome about people, for people and by people.
On	
  Innova'on	
  

     Innova<on	
  is	
  the	
  result	
  of:	
  
                    Observing,	
  analyzing	
  and	
  contribu<ng	
  cri<cally	
  
                    Failure	
  to	
  innovate	
  is	
  failure	
  of	
  group	
  discipline	
  
                    Genera<on	
  of	
  GOOD	
  IDEAS,	
  not	
  just	
  ideas	
  




www.2b2collaboration.com                                                                     Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.                     A process and outcome about people, for people and by people.
On	
  Innova'on	
  

             All	
  stakeholders	
  possessing	
  equal	
  quality	
  of	
  skills	
  
             Understanding	
  the	
  problem	
  and	
  purpose	
  of	
  one’s	
  
              work	
  and	
  role	
  
             Recognizing	
  refinements	
  one	
  can	
  do	
  to	
  make	
  it	
  
              be2er	
  
             Systema<c	
  improvement	
  
             Many	
  kinds	
  of	
  thinkers	
  (diversity)	
  

www.2b2collaboration.com                                                        Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.        A process and outcome about people, for people and by people.
On	
  Success	
  



   Success	
  is	
  a	
  con'nuous	
  journey.	
  


           It’s	
  the	
  adop<on	
  of	
  prac<ces	
  that	
  generate	
  be2er	
  
                                                                   outcomes.	
  


www.2b2collaboration.com                                                   Enabling Success via Collaboration
©2009 2b2 Consulting, llc. All rights reserved.   A process and outcome about people, for people and by people.

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Collabuilding

  • 1. The  Fundamentals  for  Be2er  Outcomes   h2p://www.2b2collabora<on.com   www.2b2collaboration.com ©2009 2b2 Consulting, llc. All rights reserved.
  • 2. Collabora'on  is…   A  process  and  an  outcome  about  people,   for  people  and  by  people  who  work   together  to  create  outcomes  they  cannot   create  individually.   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 3. Problems  We  Solve     Iden<fy  Solu<on  Value*  or  cost-­‐savings.     Engage  and  enhance  the  collec<ve  business  knowledge   and  wisdom.     Prepare  the  leadership  to  facilitate  posi<ve  outcomes   from  the  people-­‐issues.     Guide  the  teams  through  each  of  the  crea<on  and   implementa<on  phases  to  execute  a  successful   collabora<ve  strategy.   *Solu<on  Value:    The  value  of  the  problem(s)  that  are  cos<ng  resources,  innova<on  or   compe<<veness  aNer  they  have  been  solved—problems  that  can  only  be  addressed  via   collabora<on.   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 4. Collabuilding   To  enable  the  design,  building  and  constantly   strengthening  of  a  collabora'on  environment  that   generates  beBer  outcomes  about,  for  and  by  the   people  it  serves.   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 5. Collabuilding   And  to  develop  solu'on  value-­‐driven,  win-­‐win   rela'onships  that  set  appropriate  expecta'ons   throughout  the   strategy  phases.   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 6. THE  FUNDAMENTALS   FOR  BETTER  OUTCOMES   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 7. On  Solu'on  Value   Iden'fy  which  problems  are  cos'ng  resources,   innova'on  or  compe''veness  and  can  only  be   addressed  via  collabora'on,   And  focus  on  them!   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 8. On  Collabora'on     Successful  collabora<on  has  Solu<on  Value     The  higher  the  Solu<on  Value,  the  greater  need  for   a  focused  approach  and  integra<on  with  business   goals  and  processes     Collabora<on  isn’t  new,  easy,  quick  or  cheap     People  don’t  collaborate  on  things  they  can  solve   individually   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 9. On  People     First,  know  your  culture  (i.e.  top-­‐down,  coopera<ve,  innova<ve,   apathe<c,  rebellious,  or  non-­‐existent)     People  dismiss  things  they  don’t  find  useful  –  explain  the  Solu<on  Value     People  want  day-­‐to-­‐day  problems  solved,  they  want  to  improve  their   immediate  world     Understand  how  and  why  people  collaborate     Be  a  source  of  value,  not  the  value  itself     Find  the  true  believers  (you  don’t  need  everyone)     Find  the  people  who  are  desperate  to  be  connected  with  each  other         Credibility  vs.  strength  of  connec<on   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 10. On  Adop'on     Understand  who/what  is  compe<ng  for  your   people’s  a2en<on  and  <me,  and  adapt     Know  how  many  disparate  collabora<on  ini<a<ves   exist  in  your  enterprise,  and  connect       An  ini<al  rapid  rate  of  adop<on  requires  constant   adapta<on  to  sustain  the  rate  long-­‐term     Always  run  small  pilots  to  work  out  issues,  find  new   uses  and  tell  a  good  story   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 11. On  Structure     Strong  structure  grows  over  <me  if  the  founda<on  is   firm  and  con<nually  sustained     Collabora<on  environments  are  live  systems  that  never   stop  evolving     Collabora<on  requires  periodic  command  and  control     The  a2ributes  that  are  important  today,  might  s<ll  be   important  tomorrow,  but  in  a  different  way     Enterprises  demand  security,  privacy,  standards,  and   regula<ons  that  could  inhibit  open  collabora<on— acknowledge  them  and  adapt   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 12. On  Technology     Due  to  diversity  of  people  and  business  needs     It  isn’t  what  the  soNware  is  used  for,  but  what  it’s   needed  for     There  is  no  single  killer  applica<on  nor  plug-­‐and-­‐ play  solu<on     ROI  predictability  is  base  on  the  Solu<on  Value  of   the  problem  being  solved     The  technology  must  be  an  enabler  and  not  a   barrier   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 13. On  Innova'on   Innova<on  is  the  result  of:     Observing,  analyzing  and  contribu<ng  cri<cally     Failure  to  innovate  is  failure  of  group  discipline     Genera<on  of  GOOD  IDEAS,  not  just  ideas   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 14. On  Innova'on     All  stakeholders  possessing  equal  quality  of  skills     Understanding  the  problem  and  purpose  of  one’s   work  and  role     Recognizing  refinements  one  can  do  to  make  it   be2er     Systema<c  improvement     Many  kinds  of  thinkers  (diversity)   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.
  • 15. On  Success   Success  is  a  con'nuous  journey.   It’s  the  adop<on  of  prac<ces  that  generate  be2er   outcomes.   www.2b2collaboration.com Enabling Success via Collaboration ©2009 2b2 Consulting, llc. All rights reserved. A process and outcome about people, for people and by people.