1. EVALUATION QUESTIONS PLANNING
By Debbie Marques, Maria Younes and Milka Erko

2. How does your media product (opening sequence)
represent particular social groups?

3. 1.Who is being represented? Why?
 At first the girl is being represented as innocent
however by the time she finds out she has HIV her
representation changes to being rebelling.
 The boy is represented as a player due to the fact
that he passed on the virus to the innocent girl and
didn’t even tell her. He also took advantage of her
because of her vulnerability

4. 2.What type of social group are you representing?
Why?
The type of social groups we are targeting to
represent is young adults and meanly girls. Having
drama as a genre, we would like to have a little
meaning or teaching at the end of the squense, as
it’s all reality based. this would be for girls. They
could lear a listen from this at the end

5. 3.How did you represent the character (or social
groups) in a particular way?
The setting was in a working class house, as the main
character is also working class, this is shown also by the
way she dress’s and her working hard for a long time.
The way she is stressing out show that she is working
class. We represented her as dull, so we made her wear
dark cloths while at home, but we she a different side of
her, in the flash backs as she looks more confident and
cocky. The guy is also working class but isn't humble as
the girl but aggressive and more dominant

6. 4. Positive or negative representation? Why?
The main girl is represented as quite and sort of a
geek, as she loves to revise and stays at home
but we see her friend (who loves partying)
persuades her to come to a party were she gets
HIV, this shows that she is easily influenced into
bad things.

7. 5. Is it a stereotypical convention? Why?
I don’t believe our opening squence has stereotypical
convention as you would expect the girl to said no
and carry on with her work, but it developed the
conventions by her saying yes and also going home
with the guy as she looked short of stubborn at the
beginning.

8. 6. How does the representation relate to the target
audience?
This representations related to yhe target audience was the
class and status as both actors and target audience are
both working class as we show a regular girl just doing
her work on a normal Saturday morning, this gives the
audience a short of comfortable feeling as the all do the
same to, the age we are targeting for is young
adults, and the actor is one so they could relate to that as
well.

9. 7. Is it a fair or accurate representation? Why?
Yes, I do consider that it is an accurate representation
as the class and age we targeted it wit is the same
with the people in the film, so they could relate to
it, as it is a drama, it is more realistic, so they could
narrate to that in a way.

10. 8.Why did you represent this social group? (what is the
purpose?)
We represented this social group because it goes with our
targeted age and also could relate to the actors in the
sequence, as they are young adults in it to (same as we
targeted).

11.  Age : 15-20
 Gender : mostly females
 Location : United Kingdom
 Social class : Middle class, working class
 Ethnicity/Nationality : British
 Lifestyle/ Hobbies : going out with friends, having
fun, going cinema, enjoy partying, etc
 Morals/ beliefs: It is acceptable to have a one off
and not think that the worse can happen.

12. WHY WE ARE TARGETING THIS SPECIFIC
AUDIENCE ?
 Relates to our idea
• Average age group that start their sexual life
• This particular age group are still finding out about
life.
• Suitable moral message for them to be careful with
what they do.
• Age that start to go to night clubs therefore should
be aware
• Second largest number of HIV diagnoses was from
the ages 20-25 therefore teenagers should start
being aware of this virus.

13. WHY WE ARE TARGETING THIS SPECIFIC
AUDIENCE ?
 Relates to Genre through conventions
• Sends out a moral message
• Theme/concept very popular in contemporary UK
• Realistic situation
• Use of conflict which is her being HIV positive
• Using emphasise of emotion
• Has a calm start and builds up tension for climax
which is when girl finds out she has HIV.

14. BBFC RATING
Our film is PG

15. BBFC RATING
This rating link to our target audience because:
• Target audience will be legal to watch it
• Easy to watch in cinema as no ID will be needed
• There will probably be a range of ages wanting to watch
it
• Can send out the message that a one off can have an
impact in your future.

16. INSPIRATIONAL FILMS
• This film was •This film is inspirational
inspirational because because it basically relates to
this good family girl was out opening sequence about
influenced into a life HIV.
which was not her and at •The kids are irresponsible
the end is actually about drinking, drugs and
shocked by the outcome. partying and one of the girls
•This relates to our end up having HIV.
opening sequence as •This inspired our opening
the same thing sequence as our actor was
happened to the actor. irresponsible in the way she
was drinking and partying.

17. •This movie is inspiring as it
shows 4 different girls from
different backgrounds
•It inspired out opening
sequence as there was a good
posh girl who was very
clever, was destructed by the
likeness of a guy and ended
up sleeping together.
•The party scene where the
girl was drinking and the guy
was touching her, also inspired
us for our opening sequence.

18. THIRTEEN - FORMS
The lighting in Thirteen uses
the form that when drugs
are being used, everything
is disoriented.
Also that when you take
drugs you become very
mellow and calm. The blue
lighting portrays the fact that
she is feeling calm.

19. KIDS - FORMS
•The slow motion at the beginning
challenges the form that
teenagers that are in big gangs
are innocent.
•However the pace changed and it
becomes faster and the music
becomes very fast too. This then uses
the convention that teenagers who
are in big gangs are intimidating and
trouble-makers.

20. 4.3.2.1 - FORMS
The editing here where all four
girls are shown together going
their separate ways challenges
the formthat all girls who have
different lifestyles are seen as
equal and hang around each
other. By showing them
separately is also develops the
convention that everyone has a
personal life outside their public
life.

21. THIRTEEN - CONVENTIONS
• In 4.3.2.1 they use the convention
of character development because
you see what they are going
through and also at the end when
everything is going to be ok and
they have all become friends
again.
• They challenge the convention
because they include a posh white
rich girl who you do not expect to
have any problems in her life.

22. THIRTEEN - CONVENTIONS
This uses the convention of real-life
situations.
In Thirteen teenage girls can relate
to it as they all go through a phase
where they want to fit in with
everyone and where they would go
to extreme lengths to fit in.
However this also develops the
convention that all girls do this
because not every girl has to do
drugs or pierce their tongues to fit
in.

23. KIDS – CONVENTIONS
Kids uses the convention of real life
and also challenges it too.
As in the film a 17-year old forces a
12-year old to have sex with him. This
develops the real life situation as not
everyday you see this happen.
Also it uses the real life convention as
in reality a lot of people get HIV and
STDs for being irresponsible and also
being raped.

24. OPENING SEQUENCE- FORMS
In our opening sequence, when the
actor finds out that she has blood test
results waiting for her, the pace
suddenly goes much faster and there
are a lot more cuts to emphasis this.
This uses the form that when something
bad happens the cuts go much faster
and everything goes faster as this puts
the audience at the edge of their seat
and shows them that there is something
wrong-Makes them feel uncomfortable.
Such as in KIDS where everything was
good in the beginning and then
suddenly girls were getting raped and
there was drugs involved.

25. OPENING SEQUENCE- CONVENTIONS
Our opening sequence develops the
conventions that good girls that revise
and good girls who are very responsible,
get into a big irresponsible mess.
The girl in out opening sequence is
portrayed as innocent and responsible
as she is revising and getting on with her
work. However the audience then are
shocked with the fact she has HIV.
This is similar to thirteen where the
blonde girl is seen as responsible and a
family girl, but then she is influenced by
this one girl who changes her life
completely.

26. NARRATIVE STRUCTURE
 Our narrative structure is linear as at the beginning the
girl is introduced
 Then in the middle it is clear to the audience that she
has HIV
 Then at the end, she has to come to some sort of
resolution.
 We used TODOROVS theory of
disequilibrium, equilibrium and new equilibrium.
 The flash backs that we used were similar to the ones
used in 4.3.2.1 as they go back to see how they got to
hat place they are now.
 Such as in our opening sequence when she found out
she had HIV we kept going back to different flashbacks
that lead up to the point she got HIV.

27. DISTRIBUTING COMPANIES

28. WORKING TITLE
LOGO
• They are a British Film Company
• Universal now owns them
• They made drama films such as:
Four Weddings and a Funeral
Shaun of the Dead
• Their budget for four weddings and a funeral was £3,500,000
• The amount they made for the movie was: £25,532,239 just in
the UK.
• As their audience was not happy that they were not sticking to
their English roots they decided to make a Working Title 2

29. WARP FILMS
LOGO
• Warp films is a independent British film production company.
• They mostly produce British drama movies
• They appeal to a British audience however, This Is England went to
America and did very well.
• They have been nominated for three BAFTAs

30. COLUMBIA
LOGO
• Columbia is an American distribution production company
• They are owned by Sony pictures entertainment
• They distribute mostly drama films
• Their budget is very high and they are very successful in the film
industry
• They made produced big films such as: Jumanji

31. FILM4- CHOSEN DISTRIBUTING COMPANY
LOGO
• They are a British film distributing production company
•The reason we chose this company was because they mostly produced
drama-related films
•Their target audience was mostly teenagers, which is like ours
•Also their budget is not that big such as in Four Lions their budget was
£608,608
•They have a target audience in Britain which is what we are also focused
on.

32. • Without iMovie and editing skills we would not have been able to construct
a proper opening sequence
• Editing helped us to make it continuous

33. RESEARCH
The technology we used for researching are:
 Computers
 Phone
 Laptop
 PowerPoint
 Google
 Wikipedia
 Internet
Internet: we used the internet to find lots of information for
are research; one of websites we got the most of are
information from is Wikipedia.
PowerPoint: we all got together and did a PowerPoint for
our research planning and made simple bullet point then
put photos and labelled them

34. BRAINSTORMING/PLANNING
The technology we used for the
brainstorming/planning are:
 PowerPoint
 Computer
 Internet
 Google
 Student room

35. BLOGS
The technology we used for the Blog is:
 Computer
 PowerPoint
 Slidshare
 USB
 YouTube
 Gmail
 Camera

36. PRELIMINARY:
 The technology we used for the preliminary task
is:
 IMovie
 USB cable
 Camera
 Mac computer
 Apple mouse
 Apple keyboard

37. DRAFT 1/DRAFT 2/DRAFT 3/DRAFT 4
The technology we used for all are drafts are:
 HD Camera
 IMovie
 YouTube
 Free sound
 USB cable

38. • Correct way of using match on action
• Better knowledge of the variety of shots
• Correct way of using 180 degree rule
• Knowledge of how to use imovie
• Editing is crucial to make it continuous
• Pay close attention to lighting before choosing the setting/place
• Only use slow motion and fast forward where needed
• There must be a reason behind each shot

39. We graded ourselves
•A level : 2A
•Overall grade of : D/C
WWW / EBI
• we kept the rule of 180
degrees
•Pay more attention to framing
•Use a wider variety of shots
•Use more match on action
•Lighting was poor at times

40. Overall level : 1B/ 1A
Why we got this
grade :
Overall mark : 19 (to all)
What we learnt • story was very
basic
•Pay more attention to • need to build up
framing more emotion
•Make more appropriate •Framing was poor
choices of transitions •Use a wider range
•Not make the opening of shot distances
sequence too basic
•Opening sequence was too
long
•Not to use fast forward
when it is not needed.
•Use the same transition
throughout the opening
sequence

41. Why we got this grade :
•Framing was not very good
•Didn’t send as much
Overall level : 2B information to the audience
as we should of
Overall mark : 31 • character needs to look
more ill
What we learnt: •Have a wider variety of
shots
• Pay close attention to mise-•Use match on action more
en-scene effectively
• meets genre conventions
•Slow motion used effectively
•Music needs to be more
serious
•Editing was appropriate for
the task set

42. Overal level : 2B
What we learnt : Why we got this grade:
• Transitions that would make •didn’t improve from draft 2
the flashbacks more effective •Framing still needs working
•Using black and white for the on
flashbacks was effective • character needs to look more
• have a wider variety of shots ill
at the party •Use more match on action
•When showing a long text you •Have more flashbacks
have to give audience enough •Letter and text messages too
time to read it long.
•Show how drunk character is
by using point of view shot.

43. Overall grade:
2A/3C
What we learnt : Why we got this grade:
• Titles and credits have to •Framing could have been a
be ain a particular order. lot better.
•Use a wider variety of shots. •Party scene should have
•Pay attention to timing when more shots.
showing a long text. •Mise-en-scene could be
•Use more eye-line matching improved
•Mise-en-scene is crucial to •Show more details of the
create a representation of a flashbacks
character.

44. HOW DID YOU ATTRACT YOUR AUDIENCE?
 We used the fact that young teenagers nowadays
are becoming more irresponsible and one little night
can change your whole life
 As our opening sequence is aimed at teenagers,
we attracted them to the fact that they all have
exams and they all revise, have normal lives,
however they do have a private life.

45. The genre that we used which
was drama, attracted our target
audience because the
conventions normally used in
dramas are real-life situations.
Teenagers usually want
something they can relate to as it
is a tough time in life where you
want to fit in with society.
So having a film they can relate
to would attract out target
audience even more.

46. •Our target audience will also like out
linear structure as teenagers always want
relief at the end of a drama film.
Having relief at the end of a drama film
when something bad has happened to the
actors life, will give hope to those who can
relate to the film.
•If a drama film ended badly, the target
audience will change and therefore it will
ruin the convention of real life situations
and that teenagers can relate to it and find
light at the end of the tunnel.

47.  We learnt different editing skills such as cropping a shot
where the framing was not as good.
 We learnt how to do better match on action.
 We learnt to match the music with what was going on.
 How we could have a more steady camera.
 Better mise-en-scene such as the make up and the
costume.
 Wider variety of shots makes audience more engaged.
 When showing an important scene do not put any
titles/credits.
 Using the right transitions are very important to inform
the audience of things like time passing.

48.  Filming techniques
 Make sure the camera is always steady
 Wider variety of shots
 Make sure we use the tripod at all times
 The framing could be improved
 Make sure the camera was always straight
 Have some more shots of the party flashback from
different angles
 Have a shot of girl’s face when she is going to check the
post.
 Have girl looking out the window and then going back to
revision.

49. DISTRIBUTING COMPANIES

50. WORKING TITLE
LOGO
• They are a British Film Company
• Universal now owns them
• They made drama films such as:
Four Weddings and a Funeral
Shaun of the Dead
• Their budget for four weddings and a funeral was £3,500,000
• The amount they made for the movie was: £25,532,239 just in
the UK.
• As their audience was not happy that they were not sticking to
their English roots they decided to make a Working Title 2

51. WARP FILMS
LOGO
• Warp films is a independent British film production company.
• They mostly produce British drama movies
• They appeal to a British audience however, This Is England went to
America and did very well.
• They have been nominated for three BAFTAs

52. COLUMBIA
LOGO
• Columbia is an American distribution production company
• They are owned by Sony pictures entertainment
• They distribute mostly drama films
• Their budget is very high and they are very successful in the film
industry
• They made produced big films such as: Jumanji

53. FILM4- CHOSEN DISTRIBUTING COMPANY
LOGO
• They are a British film distributing production company
•The reason we chose this company was because they mostly produced
drama-related films
•Their target audience was mostly teenagers, which is like ours
•Also their budget is not that big such as in Four Lions their budget was
£608,608
•They have a target audience in Britain which is what we are also focused
on.

54. HOW DID YOU ATTRACT YOUR AUDIENCE?
 We used the fact that young teenagers nowadays
are becoming more irresponsible and one little night
can change your whole life
 As our opening sequence is aimed at
teenagers, we attracted them to the fact that they
all have exams and they all revise, have normal
lives, however they do have a private life.

55. The genre that we used which
was drama, attracted our target
audience because the
conventions normally used in
dramas are real-life situations.
Teenagers usually want
something they can relate to as it
is a tough time in life where you
want to fit in with society.
So having a film they can relate
to would attract out target
audience even more.

56. •Our target audience will also like out
linear structure as teenagers always want
relief at the end of a drama film.
Having relief at the end of a drama film
when something bad has happened to the
actors life, will give hope to those who can
relate to the film.
•If a drama film ended badly, the target
audience will change and therefore it will
ruin the convention of real life situations
and that teenagers can relate to it and find
light at the end of the tunnel.