Maria k.almoite marketing health psychology

Hinweis der Redaktion

1. The death rate of Cancer in US alone is approx. 59%. That means that 1 in 4 people in the USA will die from Cancer.
2. Those who are diagnosed with cancer, will join 11 million other survivors in the U.S. alone.
3. So what is oncology? (ask people)Well, it is the study and treatment of tumors such as:
4. We have pancreatic cancer, colon cancer, lung cancer, prostate cancer, and so on. This is why we chose…
5. Fairview Southdale Hospital in Edina, MN. They offer all these services and individualized treatments.
6. As you may imagine, if you are a cancer patient, you will be meeting different doctors to assess your overall health. This is true for the Fairview hospital. But what could be the problem with this approach?
7. Seeing multiple doctors in unsystematic way creates a linear approach. Meaning, you are getting assessed by multiple doctors but your treatment isn’t “patient focused.” This can lead to miscommunications such as…
8. Which can make others afraid…or
9. Worse terrified…Which lead us to
10. This model. We propose a more interdisciplinary approach that is patient-focused that maximize best treatment for the patient in attempt to increase quality of life.
11. Collaboration among doctors will ensure that everyone is on the same page and that the patient is more than just their chart.
12. We chose the Fairview Southdale Hospital in Edina because it’s a enormous and well-known hospital working with several other institutions such as the UMN. You may wonder, “Why already target a hospital that’s big and not a smaller hospital?” Well, on a marketing perspective, it is actually smarter to target the “big guys” for now. Health Psychology is a budding field and still making a name for itself. While it is definitely crucial to a medical health system, smaller hospitals with smaller budgets might not want to invest in an “optional” service due to budgeting issues. Targeting a bigger hospital would make pitching this position much easier and also, if they like the changes, the hospital, and even the top medical doctors at Fairview can recommend health psychologists to other institutions. Their network and reputation would make it possible for smaller hospitals eventually benefit from it. I call this, a “trifling down approach” where we target the “big guys” in hopes that this will essentially spread to its surrounding hospitals.
13. Due to time constraints, I decided not to show you the “before” picture of this website. I created a “mock” website in an attempt to mimic what the website will look like had the change we proposed are incorporated. We hope that it will look friendlier/and advocate for interdisciplinary & patient-centered system.