SoLoMo PPT

1. By:
Maria B. Garalde

2. more mobilecentric version of
the addition of local
entries to search
engine results


social-local-media
platforms

3. from growing
popularity of
smartphones and
tablets

integrated geolocation technology

larger “untapped”
market in local search
engines


4.  greater local
precision to search
engine results
more accurate
“geo” results from
search engines


5. local businesses are able to
have a wider range of
market reach


supports the current
“smartphone era”
consumers and business
owners are more connected
to each other


form of mobile marketing

on-the-go information

6. 
businesses are able to connect
with prospective clients and
current clients through social
media networks, thus faster
communication

with the help of geolocation,
customers are able to expand the
market reach of their favorite local
business/store

room for flexibility for promotion

7. 
small “mom-and-pop” business
are not aware of So-Lo-Mo

faster transfer of information
regarding local businesses and
events within the vicinity of the
smartphone user

reliance on mobile networking

loss of traditional advertising

8. 
increase of social-mobile ad revenues

emergence of more applications of local
businesses

expansive mobile marketing campaign

traditional advertising methods will be
wiped out

consumer behavior knowledge will be 100%
accurate

mobile security will probably disappear

barriers to entry for businesses will be
broken

credit cards, train cards, etc will be
eliminated