This presentation is from Cleveland Campus District's Collaborative Campus Project about the project's progress to date, including research conclusions, best practices (of other neighborhoods using similar neighborhood revitalization design techniques), and potential solution designs.

1. Campus District
Project Progress:
Research Conclusions,
Best Practices &
Design Deliverables

2. Contents:
Design Opportunities
Research Conclusions
Team Discovery Conclusions
Best Practices
Design Deliverables

3. Opportunities:
we propose and can design:
: opportunities that utilize institutions as a clearinghouse for
community engagement and employability.
: design solutions that address human needs including
marketplace, recreation, fitness and public safety.
: a strong district identity that promotes community pride
and empowerment.
: programs and structures that enable safe environments.
: the creation of spaces, experiences, programs or products that
promote deliberate, regular exchanges.
: a workforce development program that empowers one
stakeholder group to train another and employ one another’s
services.

4. Campus District
Project Progress:
Research Conclusions

5. Demographic Information:
Lead Research Coordinators are currently
gathering, analyzing and reporting Census
Bureau information for the Campus District.
Including
: Income
: Race
: Housing
: Age
: Education

6. Social Aspects:
Through the use of interviews we are able to
discover social aspects of the District.
The students have over 50 completed
interviews with results following.
Questions on the interview included:
: What activities are available? Which ones do you participate in?
: How do you get around? Why?
: Are there places you avoid in your neighborhood? Why?
: Do you live here by choice or because you have to?
* Interviewees are mostly CMHA Residents and do not constitute a representative sample of the entire Campus
District population.

7. Social Aspects Conclusions:
Neighborhood Boundaries:
: 22nd to 30th
: Community College to Central
: Olde Cedar Estates
: Cedar Estates

8. Social Aspects Conclusions:
People in the Neighborhood:
: some people have lived for 5 years
: some have lived for 2 years now
Observations:
: Changing structures
: Violence
: People going to jail
: Stores
: Road Maintenance
: People move in and move out faster

9. Social Aspects Conclusions:
Activities/Community Events
: Basketball Courts
: Recreation Center
: Swimming
: Library
Getting Around:
: Drive Car
: Take the Bus
: Walk

10. Social Aspects Conclusions:
People on Shopping:
Grocery Shopping Household Items
: Save-A-Lot : Walmart
: Daves : Family Dollar
: Giant Eagle
Clothes/Apparel
Fresh Produce
: Parmatown
: Daves
: Steelyard Commons
: West Side Market
: Goodwill

11. Social Aspects Conclusions:
Concerns in the neighborhood:
: Crime
: Violence
: Drugs
: Alcohol

12. Social Aspects Conclusions:
Positive aspects:
: Bath House
: Parks/Splash Park
: Recreation Center
Negative aspects:
: Due Maintenance
: Cleanliness
: Violence/Crime/Drugs

13. Social Aspects Conclusions:
Needs of the Community:
: Money
: Maintenance and Upgrading of Parks, Library and Recreation Center
: Safety
Reasons to Live Here:
: 33% of interviewees live because they have to
: 77% of interviewees live by choice

14. Institutions Master Plans:
In the Process of Evaluation:
: Cleveland 2020 Master Plan
: Cleveland Lakefront Plan
: Cleveland State University Master Plan
: St. Vincent Expansion
: Midtown Master Plan
: Tri-C Master Plan

15. Cleveland 2020 Master Plan:

16. Cleveland Lakefront Plan:

17. Cleveland Lakefront Plan:

18. CSU Master Plan:

19. CSU Master Plan:

20. St. Vincent Expansion:

21. Midtown Master Plan:

22. Tri-C Master Plan:

23. Acceptance of Master Plans:

24. Campus District
Project Progress:
Team Discovery
Conclusions

25. Attributes Maps:
Students created
maps outlining safe
and unsafe areas in
the CDI. Separate
colors block out
areas that the
students travel to
or from.

26. Attribute Map Conclusions:
Figure Ground:
The Campus District is characterized by an
inconsistent urban fabric.

27. Attribute Map Conclusions:
Space/Direction:
The Campus District is dominated by East-West
connector streets with weak North-South
Connections.

28. Attribute Map Conclusions:
Campuses:
The Campus District encompasses two disconnected
collections of campuses.

29. Attribute Map Conclusions:
Districts:
The Campus District is at the nexus of two regional
economic development initiative zones.

30. Attribute Map Conclusions:
Safety:
The Campus District residents’ perspective is that
perceived safety circumscribes where they go.

31. Campus District
Project Progress:
Best Practices

32. Best Practices:
Through Field Experiences Student
Consultants, College Coordinators and Lead
Coordinators investigate institutions and
neighboorhoods that employ best practices.
Questions on the interview included:
: How does your destination bring people together?
: Where do people live by your destination?
: What is your destination’s brand or slogan?
: How does your destination empower the community?

33. Best Practices Experiences:
: Frank Kidd’s Community Garden
: Tremont
: Detroit Shoreway
: Ohio City
: CSU Fitness Complex
: CSU Farmer’s Market
: Northside Business Tour
: Trinity Commons

34. Community Garden:
Frank Kidd’s
Community
Garden
“My goal is to
continue to give
work opportunity to
the residents.”
- Frank Kidd
Photographed by
Norman Duenas
Mark Duluk
Charles Schlick

35. Tremont:
Tremont Tour:
“The Tremont District
Walkabout answered
the question ‘what
is a neighborhood?’
It felt good and
the neighborhood
had everything you
needed.” - Joe
Photographed by
Photographer
Charles Schlick

36. Detroit Shoreway:
Detroit Shoreway Tour:
“A street of theatres, a connection between
art, life and theatre as a neighborhood.
A place where the boundaries of art, life,
theatre and street are creatively mixed up.”
- Mark
Photographed by
Lead Designer Student Designer
Mark Duluk Norman Dumas

37. Ohio City:
West Side Market Tour:
“We saw real live horses in the city.”
- Daisha
Photographed by
Brian Paige

38. Campus District
Project Progress:
Design Deliverables

39. Four Facets of Design:
1. Product/Structure
2. Environments
3. Communication
4. Experiences

40. Product/Structures:
What structures can we
design to connect people?
: Bridges : Civic Centers
: Skywalks : Restaurants
: Marketplaces : Transportation
: Training Hubs : Fitness Facilities
: Laundry Mats : Convenience Goods Store

41. Environments:
What environments can we
design to connect people?
: Parks : Gardens
: Bike Paths : Street Signage
: Store Fronts : Safety Hubs
: Green Spaces : Kiosks
: Benches

42. Communication:
What communications can we
design to connect people?
: Project Identity : Swagger
: Campaigns : Press Releases
: Community Involvement
: Media Vehicles

43. Communications:
Project Identity:
: Branding
: Positioning Statement
: Differentiation
: Brand Equity
: Project Logo

44. Communications:
Campaigns:
: Advertising
: Slogans/Taglines

45. Communications:
Community Involvement:
: Word of Mouth
: Door-to-Door Campaigning
: Sidewalk Painting
: Sidewalk Bleaching
: Posters
: Clothesline Art

46. Communications:
Media Vehicles:
: Website/Blog
: Social Media
: Texting
: Mail
: Radio
: Buswraps

47. Communications:
Swagger:
: Stickers
: T-shirts
: Hats

48. Experiences:
What experiences can we
design to connect people?
: Daily Exchanges
: Lasting Experiences
: Milestone Events

49. Experiences:
Daily Exchanges:
: Food
: Transportation
: Errands
: Working Out
: Entertainment
: Relaxation

50. Experiences:
Lasting Experiences:
: Education Programs
: Job Training
: Health Education
: Nutrition Education
: Safety Concerns

51. Experiences:
Milestone Events:
: Block Parties
: Community Meetings
: Festivals
: Concerts
: Street Performances
: Project Kick-off Ralleys
: Grand Openings
: Gallery Walks