Recommended
More Related Content
Viewers also liked
Similar to Design Presentation
Similar to Design Presentation (13)
More from marianneep
More from marianneep (17)
Design Presentation
- 1. Campus District Project Progress: Design Definitions
- 2. Contents: GIS Maps Attribute Maps Google Maps Focus Brainstorming Branding Statements Design Definitions Design Teams
- 3. Campus District Project Progress: Research Strategies
- 4. GIS Maps
- 5. ¯ Campus District Population Distribution O DI RA RA Developed By: Adam Stalder and Anurag Saxena AIR MP RAMP L Date: June 24, 2010 TC 26 S IN L ER EL IO R 30 RA CKW PER 25 MP RO SU 24 27 I-90 I-90 NE PAY 22 17 RAMP 27 19 E 21 N PAY RAM RAMP P 23 ER CHEST RA MP P M RA 21 19 18 22 EUCLID P A M M P R RA OS ECT SWING PROSP 21 RAMP GIE CARNE 21 28 MP RA CEDAR 18 IE EG RN CA 0 0.0450.09 0.18 0.27 CENTRAL Miles 24 Legend 30 Census Tract COMM UNITY COLL 22 EGE Population Distribution 0 - 40 41 - 184 185 - 485 WOO DLAN D 486 - 1294 Sources 1295 - 2268 Census Tract Boundary Files: US Census Bureau 2000 Data Campus District Area: Based on data from Cuyahoga County Planning Commission Demographic Information: US Census Bureau 2000 Data
- 6. ¯ Campus District Average Household Size O DI RA RA Developed By: Adam Stalder and Anurag Saxena AIR MP RAMP L Date: June 24, 2010 TC 26 S IN L ER EL IO R 30 RA CKW PER 25 MP RO SU 24 27 I-90 I-90 NE PAY 22 17 RAMP 27 19 E 21 N PAY RAM RAMP P 23 ER CHEST RA MP P M RA 21 19 18 22 EUCLID P A M M P R RA OS ECT SWING PROSP 21 RAMP GIE CARNE 21 28 MP RA CEDAR 18 IE EG RN CA 0 0.0450.09 0.18 0.27 CENTRAL Miles 24 Legend 30 Census Tract COMM UNITY COLL 22 EGE Average Household Size 0 - 1.25 1.25 - 2.07 2.07 - 2.33 WOO DLAN D 2.33 - 2.57 Sources 2.57 - 3.51 Census Tract Boundary Files: US Census Bureau 2000 Data Campus District Area: Based on data from Cuyahoga County Planning Commission Demographic Information: US Census Bureau 2000 Data
- 7. ¯ Campus District Median Household Income O DI RA RA Developed By: Adam Stalder and Anurag Saxena AIR MP RAMP L Date: June 24, 2010 TC 26 S IN L ER EL IO R 30 RA CKW PER 25 MP RO SU 24 27 I-90 I-90 NE PAY 22 17 RAMP 27 19 E 21 N PAY RAM RAMP P 23 ER CHEST RA MP P M RA 21 19 18 22 EUCLID P A M M P R RA OS ECT SWING PROSP 21 RAMP GIE CARNE 21 28 MP RA CEDAR 18 IE EG RN CA 0 0.0450.09 0.18 0.27 CENTRAL Miles 24 Legend 30 Census Tract COMM UNITY COLL 22 EGE Median Household Income 0 - 6336 6337 - 6679 6680 - 11250 WOO DLAN D 11251 - 19375 Sources 19376 - 19766 Census Tract Boundary Files: US Census Bureau 2000 Data Campus District Area: Based on data from Cuyahoga County Planning Commission Demographic Information: US Census Bureau 2000 Data
- 8. ¯ Campus District M/F Ratio O DI RA RA Developed By: Adam Stalder and Anurag Saxena AIR MP RAMP L Date: June 24, 2010 TC 26 S IN L ER EL IO R 30 RA CKW PER 25 MP RO SU 24 27 I-90 I-90 NE PAY 22 17 RAMP 27 19 E 21 N PAY RAM RAMP P 23 ER CHEST RA MP P M RA 21 19 18 22 EUCLID P A M M P R RA OS ECT SWING PROSP 21 RAMP GIE CARNE 21 28 MP RA CEDAR 18 IE EG RN CA 0 0.0450.09 0.18 0.27 CENTRAL Miles 24 Legend 30 Census Tract COMM UNITY COLL 22 EGE Male to Female Ratio 0 - 0.73 0.73 - 0.83 0.83 - 0.98 WOO DLAN D 0.98 - 1.11 Sources 1.11 - 1.93 Census Tract Boundary Files: US Census Bureau 2000 Data Campus District Area: Based on data from Cuyahoga County Planning Commission Demographic Information: US Census Bureau 2000 Data
- 10. Asset Maps
- 11. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 12. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 13. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 14. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 15. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 16. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 17. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 18. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 19. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 20. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 21. Campus District CSU St. Vincent’s Tri-C Metro DoD AsiaTown/Lofts Main Institutions Residential Unsafe Areas Un+Res Overlapping Plans
- 23. Google Maps: Go To Google Map of Businesses
- 24. Campus District Project Progress: Focused Brainstorming
- 27. Focused Brainstorming: Design Pitches: : Utopian Interactive Park : New East Side Marketplace : Synergy Complex: Modern Bazaar : Human Life = Renewable Resource : Summer Youth Painting Project : Community Vegetable Garden : Painted Line: Urban Trail : E 22nd Brick Street
- 28. Focused Brainstorming: Design Pitches: : Colorful, Big, Laundromat : Giant GermEX Bottles on Every Corner : 24/7 Music & Technology Center : Basketball & Ice Rink Rec Center : Food Court in a Garden : Art and Life Education Center : Healthy Food Sidewalk Carts : The Spaces Between
- 29. Focused Brainstorming: Design Pitches: : Teen Center : Community Learning Hub System : Sustainable Co-Learning Arts Hub : Graduation Cap Academy : Campus District Commons : Learning Curve Connecting Lake to River
- 30. Focused Brainstorming: Potential Places and Paths: : E 30th and Cedar : E 22nd, Community College and I90 Triangle : Juvenile Court Building : Carnegie Fast Food Strip : E 24th Street Corridor
- 31. Campus District Project Progress: Branding Statements
- 32. Identity: The central ideas and values behind all design decisions in an organization.
- 33. Creating Our Identity: Relationships happen in the spaces between people. This can be positive or negative. The way designers approach these spaces influences the direction of this human energy.
- 34. Brand Position: “The notes—the sounds played by the musicians—are not the music, but merely the framework for the music. As Miles Davis said, “the music exists in the spaces between the notes.”” -John Atkinson, Stereophile, Nov. 2009
- 35. Unique Selling Proposition A multi-cultural design strategy, embracing the diverse mixture of residents, institutions, and businesses of the district.
- 36. The District: We’re strange allies With warring hearts - Dave Matthews
- 37. Equity/Assets Area Residents Tri-C Metro Cleveland State University St. Vincent’s Charity Hospital CMHA Asia Town Artist’s Spaces Local Businesses New Economies Law Enforcement RTA CCMRDD William Patrick Day Center ODOT (the Innerbelt) Visiting Nurses Association US Post Office Labor Unions Government Services
- 38. Brand Position: Designing the Spaces Between. ( ) Parenthesis Etymology: Late Latin, from Greek, literally, act of inserting, from parentithenai to insert, from para- + en + tithenai to place 1 a : an amplifying or explanatory word, phrase, or sentence inserted in a passage from which it is usually set off by punctuation 2 : interlude, interval - Merriam-Webster’s Online Dictionary
- 39. Identity: Connective Space “Don’t play what’s there, Play what’s not there.” - Miles Davis
- 40. Brand Strategy Roll-Out Each arm of the design roll-out will connect with different groups within our diverse audience: Short term - creating confidence and buy-in from the residents Mid term - creating connections between residents, major institutions and local businesses Long term - building an economic base to sustain the rich diversity of the area.
- 41. Campus District Project Progress: Design Deliverables
- 42. Four Facets of Design: 1. Product/Structure 2. Environments 3. Communication 4. Experiences
- 43. Product/Structures: What structures can we design to connect people? : Bridges : Civic Centers : Skywalks : Restaurants : Marketplaces : Transportation : Training Hubs : Fitness Facilities : Laundry Mats : Convenience Goods Store
- 44. Economic Rationale: : The district is a place where people work, study and play, but a very few live. There is a need to develop the neighborhood in such a way that it is attractive to students and employees to live in the district, and at the same time make it a better place for existing residents. : This involves community development, that is for residents in the district. However, the real money will come into the district when people from different parts of the region come to the district and use the services here. : This would require building of marketplaces, that cater to the needs of students and the people that work in the district. Initiatives such as community markets will keep the money in the community and marketplaces such as bars, restaurants, convenience stores etc. will attract people that work/study in the district and help in bringing dollars into the district.
- 45. Structure Definition: Marketplace: We propose a facility or more where residents, students, employees and visitors of the district will generate commerce, creating quality of life experiences. This marketplace will include several business and service ventures that can be used, operated or own by any stakeholder in the district.
- 46. Structure Definition: Marketplace: Definition ~ Places of : supermarket, store, convenience mart, farmers’ market. : mart, flea market, bazaar, fair, emporium : stock market, trade, commerce, buying and selling, dealing
- 48. Environments: What environments can we design to connect people? : Parks : Gardens : Bike Paths : Street Signage : Store Fronts : Safety Hubs : Green Spaces : Kiosks : Benches
- 49. Environment Definition: How can I get there? : We will propose an infrastructure that connects our stakeholders to our marketplace(s). We will map out gaps in the Campus District that can be better utilized to connect stakeholders. : These passageways/routes will not just be a means to physically connect individuals, but they will also help communicate the Campus District brand, solve transportation problems in the District, invent green spaces and be a large part of the final attraction. : This facet of design will also include public safety, parks and fitness and seasonal considerations.
- 51. Communication: What communications can we design to connect people? : Project Identity : Swagger : Campaigns : Press Releases : Community Involvement : Media Vehicles
- 52. Communication Definition: We can design communication that will create a memorable brand for the Campus District. The brand and select media vehicles will garner excitement about our project as well as empower the community.
- 53. Experiences: What experiences can we design to connect people? : Daily Exchanges : Lasting Experiences : Milestone Events
- 54. Experiences: We can design experiences that generate daily quality of life exchanges that will connect the stakeholders in the Campus District. We can design lasting experiences that empower the community through training programs and initiatives over time. We can design milestone events that will generate enthusiasm in the Campus District.
- 55. Campus District Project Progress: Design Teams
- 56. Structures Team: Mark Duluk, Lead Urban Designer Brian Paige, College Designer :: Presentation Materials Quentarious Willis, Student Consultant :: Student Designer/Presenter Willie Thomas, Student Consultant :: Student Designer/Presenter Brian Pinson, Student Consultant :: Student Designer/Presenter
- 57. Environment Team: Joe Stanley, Lead Urban Designer Norman Duenas, College Designer :: Presentation Materials Tyrone McElrath, Student Consultant :: Student Designer/Presenter Chantel Carlisle, Student Consultant :: Student Designer/Presenter Lori Walters, Student Consultant :: Student Designer/Presenter
- 58. Communications Team: Mari Hulik, Communications Coordinator Stacey Cassidy, Lead Project Coordinator Susan Notorgiacomo, College Designer :: Presentation Materials Dasha Allen, Student Consultant :: Student Designer/Presenter Rena Evans, Student Consultant :: Student Designer/Presenter, Community Advocate
- 59. Experience Team: Russel Stephanchick, Lead Project Coordinator Mackenzie King, Operations Coordinator Marcus Brathwaite, College Designer :: Presentation Materials Shudina Brown, College Project Coordinator Destiny Curlee-Cooper, Student Consultant :: Student Designer/Presenter Nina King, Student Consultant :: Student Designer/Presenter, Community Advocate
- 60. Research Team: Adam Stalder & Anurag Saxena, Lead Research Coordinators Alexandria Overton, College Designer :: Presentation Materials John Malanij, Student Consultant :: Student Researcher/Presenter Jasmean Ladd, Student Consultant :: Student Researcher/Presenter