1. Mariana Martinez
Professor Klinkowstein!
Selected Business Article:!
!
“The design firms
pioneering space suit
fashion”
!
http://www.bbc.co.uk/news/business-23947790!

2. Mariana Martinez
Mariana Martinez
Professor Klinkowstein!
Professor Klinkowstein
Russian man owns space suit company
u
Humble beginnings challenge success
u
Innovative design brings fame
u

3. Mariana Martinez
Professor Klinkowstein!
Mr. Southern shows off suit to NASA

4. Mariana Martinez
Professor Klinkowstein!
Personal
Ethnographic
Research
• Marke4ng
students
analyzed
products
• Each
student
wrote
down
par4cular
details
of
product
• They
no4ced
what
aspects
made
each
product
different

5. Mariana Martinez
Professor Klinkowstein!
• Jennifer
analyzed
restaurant
cup
• No4ced
how
font
adds
to
character
of
restaurant
• Neutral
colors
suggest
laid
back
environment

6. Mariana Martinez
Professor Klinkowstein!
• Arielle
connected
the
graphic
with
the
product
• Product
4es
history
with
quality
• Picture
makes
product
stand
out

7. Mariana Martinez
Professor Klinkowstein!
• Viena
analyzes
possible
logos
for
business
• No4ces
different
colors
affect
company
image
• U4lized
Photoshop
to
experiment
with
image

8. Mariana Martinez
Professor Klinkowstein!
• Entrepreneurs
started
a
video
company
• Men4oned
that
compe44on
is
biggest
challenge
• Looked
for
ways
to
stand
out

9. Mariana Martinez
Professor Klinkowstein!
Part
B

10. Mariana Martinez
Professor Klinkowstein!
Lines!

11. Mariana Martinez
Professor Klinkowstein!
Arcs

12. Mariana Martinez
Professor Klinkowstein!
Grid

13. Mariana Martinez
Professor Klinkowstein!
Irregular
Shapes

14. Mariana Martinez
Professor Klinkowstein!
Monochromes

15. Mariana Martinez
Professor Klinkowstein!
Black
and
White

16. Mariana Martinez
Professor Klinkowstein!
Bright
Colors

17. Mariana Martinez
Professor Klinkowstein!
Dark
C
olors