First5

Maria
Lodenborg Digital Planner, MAG IC
Berghs School of Communication

lördag den 23 april 2011

Channel 5 is one of the biggest TV channels and have a clear goal
- to offer more fun tv!
- no debates, no news and no tedious consumer journalism.


funnier tv
What's funny is individual.


WORD OF MOUTH
We look at tv and chat with
friends on the internet.
We want to share funny clips
with others.


vIRTUAL
CONVERSATION

IT ALL BEGINS WITH A

SEARCH

75%when
USE internet
they WATCH tv.


NUMBERCRUNCHING

79% SOCIAL NETWORKING


61% chat

61% chat
59% FAN CLUB MEMBERS

57% TO
USE FACEBOOK
FIND WHAT TO WATCH


Apple, Netflix, Hulu, Amazon, Google,
Microsoft, And now facebook.


Apple, Netflix, Hulu, Amazon, Google,
Microsoft, And now facebook.
in your LIVINGROOM


ITS CLEAR THAT WE’RE
EXPERIENCING A FUNDAMENTAL SHIFT
IN HOW WE ACCESS ENTERTAINMENT


CHANNEL 5 NEED’S TO OWN THE
ENTERTAINMENT SEARCH, AND DRIVE
(WITHIN SWEDEN)

ENGAGEMENT WITH SOCIAL RELEVANCE


USE THE
NEW BEHAVIOUR

Visionevery iPad,
Be the FIRST page on
computer and iphone.


F IR ST


F IR ST Share
save
Subscribe


CREATE YOUR
OWN PROFILE ON FIRST 5
AND CONNECT IT TO ALL YOUR
SOCIAL NETWORKS.

First5.se - Bli först med att komment

first5.se/

F IRST

Connect FIRST5 to interact with your friends on this site and be the first to share new
clip playlists on Facebook through your Wall and friendss NewsFeeds. This site will also
be able to automatically send you notifications when new clips arrives at your Inbox.

Import your friends and info
FIRST

Post playlist to your wall

By proceeding, you are agreeing to the Facebook Platform User Terms of Service . By Using
FIRST5, you also agree to the FIRST5 Terms of Sevice


FIRST 5 ANALYZE
THE FEEDS and PROVIDE YOU WITH
PERSONALIZED CONTENT OF VIDEOS
FROM CHANNEL 5 AND OTHER
CHANNELS ON THE WEB.


ﬁrst5.se/

F IRST Dina listor Logga ut Du är inloggad som: Maria Lodenborg

Spelas nu Ny spellista
RA
KOM MENTE
MADONNA FTW<3 by Gustaf Gunér Veronica Maggio - Jag Kommer

1
Dela Bädda in
Veronica Maggios nya singel "Jag Kommer".
Släpptes den 11:e februari 2011.

by Pless80 | 3 veckor sedan | 186 520 visningar

Jag ska I Just Had Sex (feat. Akon)
döööööööda den
som inte gör såhär!
Amazon MP3: www.amazon.com
iTunes: itunes.apple.com T-shirts!

by thelonelyisland | 2 månader sedan | 65 395 607 visningar
2
HEJ OCH HÅÅÅ!

Britney Spears - Hold It Against Me

3
Den här videon är
så himla konstig! Music video by Britney Spears performing Hold It Against
Me. (C) 2011 JIVE Records.
fattar inte hur de
tänkte.... by BritneySpearsVEVO | 2 veckor sedan | 18 845 274 visningar

Lady Gaga - Born This Way (Audio)

Vänner online
GET "BORN THIS WAY" NOW: bit.ly

by LadyGagaVEVO | 3 veckor sedan | 27 258 934 visningar
4
September - Resuscitate Me

5
swedishstereo.blogspot.com

by SwedishStereo | 4 månader sedan | 179 990 visningar

Stylisterna

Stylisterna (25 träffar)
LIPP
FLER K

Dina vänner har just sett


YOU CAN ALSO SEE WHAT FRIENDS
HAVE LOOKED ON
& CHOOSE TO SUBSCRIBE FRIENDS,
get & give video RECOMMENDATIONS.

Logga ut

FIRST Du är inloggad som: Maria Lodenborg

Veronica Maggio
MADONNA FTW<3 by Gustaf Gunér Dela Bädda in Jag Kommer
1
by Pless80

I Just Had Sex
(feat. Akon)
2

FIRST
by thelonelyisland

Britney Spears -
Hold It Against Me
3 Veronica Maggio
by BritneySpearsVEVO Jag Kommer
1
Lady Gaga - Born
by Pless80
This Way (Audio)
4
by LadyGagaVEVO I Just Had Sex
(feat. Akon)
2
September-
Resuscitate Me by thelonelyisland

5
Britney Spears -
by SwedishStereo Hold It Against Me
3
by BritneySpearsVEVO

Lady Gaga - Born
This Way (Audio)
4
by LadyGagaVEVO


And share favorite clips with
others
on other networks.



ﬁrst5.se/


RA
KOM MENTE

1
Dela Bädda in

KLIPPET SPELAS OM 20 SEK by Pless80 | 3 veckor sedan | 186 520 visningar


2
HEJ OCH HÅÅÅ!

Britney Spears - Hold It Against Me

3
Den här videon är
fattar inte hur de
tänkte.... by BritneySpearsVEVO | 2 veckor sedan | 18 845 274 visningar


Vänner online
GET "BORN THIS WAY" NOW: bit.ly

4

5


Stylisterna

LIPP
FLER K




first5.se/


RA
KOM MENTE

1
Dela Bädda in

KLIPPET SPELAS OM 20 SEK by Pless80 | 3 veckor sedan | 186 520 visningar


2
http://first5.se/playlist/52346hgj77
HEJ OCH HÅÅÅ!

MADOONA FTW <3! Britney Spears - Hold It Against Me

3
Den här videon är
first5.se
fattar inte hur de
tänkte.... This is a link to a playlist onBritneySpearsVEVO | 2 veckor sedan | 18 845 274 visningar
by first5.se.

Watch it at First5 and get the best out of
todays entertainent. Itʼs free!

4
FIRST GET "BORN THIS WAY" NOW: bit.ly
Vänner online



5


Stylisterna

LIPP
FLER K



FIR ST

goal

Be the FIRST page on every
iPad, computer and iphone.


MAG IC
Digital Planner: Maria Lodenborg
Creative: Gustaf Gunér
Creative: Alexander Söder
Berghs School of communication


First5

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (18)

First5