2. Objectives
By the end of this presentation you will be able to…
• Describe the 4 basic elements of inbound marketing
• Describe who can benefit most from using it
• Share industry statistics regarding inbound performance
• List the steps for getting started
5. Who is it for?
• Companies that want to…
– Generate the leads via the internet
– Sell nationally
– Get measurable results with internet marketing
– Demonstrate thought leadership
– Invest now for a profitable future
6. Who is it not for?
• Companies that want to…
– Keep investing their money in traditional marketing practices
– Stay virtually the same size indefinately
7. Successful Marketing is Long-Term
“The Ultimate Sales Machine” by Chet Holmes
Buying Now
3%
Not
Thinking
About It
31%
Open to It
6%
Don't Think
They Are
Interested
30%
Know They
Aren't
Interested
30%
Your Target Market
19. Blogging
• Focused on information (top) level of funnel
• Critical tool for attracting
20. Content Offers
• Focused on top and middle level of funnel
• Critical tool for demonstrating your value
Must be relevant, useful, focused on buyer personas!
21. Decision Making Offers
• The bottom of the funnel, evaluation
• Examples
• Trial period
• Demonstration of system
• Free consultation
• Assessments
• Samples
22. Drip Email Marketing
• All levels of the funnel
• Customized messages through list segmentation
• Simplified through automation
• Supports length of buying cycle
Hi Steve,
Thanks for downloading The Top Ten Most Effective Actions of a Supervisor. You can access your copy anytime, right here.
Keep in mind that this ebook is only part one of an entire series, so stay tuned for more content on supervisory leadership.
Have your own thoughts about frontline leadership? Contribute the discusson on Twitter by using the hashtag #frontline.
If you decide you want to learn more about training opportunities for supervisory leadership, you can do that from this page
as well.
Have a happy day and enjoy!
Mary James
28. Sign-up Forms
• Most any contact management form allows you to embed
sign up forms
• Constant Contact, Aweber, Mail Chimp, etc…
• Advance lead intelligence systems incorporate smart forms
• Hubspot, LeadFusion, InfusionSoft
• Lead intelligence let’s you take action with perfect timing
and background information
29. SMART goal of $75,000 additional
revenue in 8 months.
This requires an increase of 4
sales per month averaging $2,500.
The sales has a historic 40% lead-
to-customer rate, meaning they
need 9 additional qualified leads a
month.
The website needs 300 targeted
visitors a month and a visitor-to-
lead conversion rate of 3%.
Example
30. Targeted Website
Traffic
•SEO
•Social Media
Support Buying
Process
•Blogging
•Content Offers
•Drip Email Marketing
Convert
•Conversion Path
•Landing Pages
•Smart Forms
Continual
Analysis
The Improvements Never Stop
33. Don’t Forget to Delight
• Post event support virtually
• Maintain relationship and
influence
• Continue enabling client success
34. Tips for Getting Started
1. Get my ebook, “The Essentials to Internet
Marketing”
2. Define your most important persona
3. Research Keywords
4. Start blogging
5. Create one top, middle, and bottom offer
6. Integrate contact management system
7. Establish email automation
8. Shape and grow your social media
Editor's Notes
What is it about inbound marketing that is of interest for your business?
Do this as a person, or through the internet. Through the internet you can break time and geographic boundaries.
Types of personas in relationship to position within organization.
Show seo quake tool
Show Hubspot grader tool
Go to Google Analytics
Have the suggest other kinds of downloads.
Explain how drip marketing matches up with length of buying cycle.