1. Convergence and crossmedia challenges in the audiovisual industry Seminar SWIM in the Digital World Zaragoza, 28th May 2010 María del Mar Grandío [email_address] Spinoff http://spinoffonline.blogspot.com/
2. More media Fragmented audiences New ways of storytelling Digital environment Connected platforms Decalogue to understand this new scenario Imagen general
4. Storytelling devices The official web Cell Phones Web-episodes Mobisodes Merchandising (toys, DVDs) Official Artwork (Comics, books)
5. Work on your best, link to the rest “ In the ideal form of transmedia storytelling, each medium does what it does best... Each franchise entry needs to be self-contained enough to enable autonomous consumption”. (Henry Jenkins, 2003)
25. Here you have some tips: 1) Know all the screens 2) Know your potencial audiences 3) Create a fictional brand 4) Select some media 5) Choose one of them and… 6) … extend this brand to the rest with some guidelines (characters and plots) 7) Take your time
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