1. MARKET Market Size
Market Size
GROWTH Pre-Growth Campaign Post-Growth Campaign
STRATEGY
Growth the market while holding
market share within the new Hypothetical
larger market. Share Hypothetical
Best when you are market leader. Share
Same proportion
of a bigger pie
Market Size
Post-Growth Campaign
SHARE Share Share Size
GROWTH Pre-Growth Campaign Post-Growth Campaign
STRATEGY Hypothetical
Greater proportion
of the same size pie
Take market share from Share
competitors. Hypothetical
Best when you are the market Share
challenger.
