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Helping Businesses Grow:Key resources for researching customers & competitors,[object Object],Internet Librarian 2011,[object Object],Marcy Phelps,[object Object],Phelps Research,[object Object],www.phelpsrearch.com/speaking,[object Object],Twitter: @marcyphelps,[object Object]
Business/economic growth,[object Object],Information is an asset,[object Object],Understanding target markets,[object Object],Competitors,[object Object],Customers,[object Object],Environment in which they operate,[object Object],2,[object Object]
3,[object Object]
Going local,[object Object],Demographics,[object Object],Economics,[object Object],Political, social, other issues,[object Object],4,[object Object]
Sources,[object Object],Federal government,[object Object],State/local government,[object Object],Local experts,[object Object],5,[object Object]
Federal sources,[object Object],Census Bureau,[object Object],American Factfinder 2 (factfinder2.census.gov),[object Object],Bureau of Economic Analysis,[object Object],Regional Economic Accounts (bea.gov/regional),[object Object],Bureau of Labor Statistics,[object Object],Geographic Guide (bls.gov/guide/geography),[object Object],6,[object Object]
State/local sources,[object Object],Detailed, focused local demographics, economics, politics, etc.,[object Object],Inconsistent across jurisdictions,[object Object],Time-consuming if researching several localities,[object Object],7,[object Object]
Local experts,[object Object],Journalists,[object Object],Government workers,[object Object],Librarians,[object Object],University professors,[object Object],Association members/leaders,[object Object],Economists/economic development executives,[object Object],8,[object Object]
Show your value,[object Object],Help local businesses succeed with information,[object Object],Become a resource for local issues,[object Object],9,[object Object]
Handouts:,[object Object],www.phelpsresearch.com/speaking,[object Object],More local sources:,[object Object],www.ResearchOnMainStreet.com,[object Object],10,[object Object]

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Internet Librarian 2011 - Helping Businesses Grow: Key resources for researching customers and competitors

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Hinweis der Redaktion

  1. Ass info pros we know that when someone is starting a business, or they’re introducing new products or services, maybe adding locations, the key to success is first doing your research
  2. What motivates people and businesses can vary depending on the places where they operate, live or work.
  3. Difficulties with local research