Presentation eventconcepts

© eventconcepts GmbH
eventconcepts GmbH
WE progress as ONE

Preamble
2
... introduces eventconcepts GmbH as a competent
and qualified partner for events.
... describes the course of action, the methodological
approach and the creative competence.
This document

1. Preliminaries
Characteristics of excellent events
Relevance
The event is clearly linked to the business strategy of the organization,
contributing to the achievement of set targets
Balance
The event successfully integrates and balances emotionalization,
knowledge transfer, activity, entertainment and interaction
Tailor-made
The event is coherent with the corporate culture and values; it respects
the participants’ expectations and needs
Professionalism
The event is prepared, implemented and followed-up according to highest
professional standards regarding every single dimension and aspect
Sustainability
Communications penetrate the key messages of the event to all target
groups within the entire company and initiate follow-up measures
Impact
The event creates a high impact on the participants providing them with
positive emotions, relevant information and operative support
3

Introduction
Our 360 value proposition
4
eventconcepts
GmbH
Event concept,
agenda,
dramaturgy
Implementation
of communication
measures
Communication
concept (event
communication,
sustainability
measures)
Organisational
basics
(e.g. location,
F&B, hotel, transfer)
Technical
setup & imple-
mentation
Workshops,
moderation,
briefing of
guest speakers
Preparation of
keynotes &
presentations
Documentation
(film, photo)
One face to
the customer
Coordination
of sub-providers,
supervision of
quality
Entertainment
(Symbolic Act,
teambuilding)
Supervision of
progress, team
and costs, success
monitoring

Introduction
Our full range of services regarding events
Stringent and professional preparation, implementation and follow-up from one source
Planning &
Organization
Conception Preparation
Implementation
of elements
Support
on site
Communications
Follow-up &
Success
monitoring
Date & Location
Development of
claim & key visual
Stocktaking
Preparation of
keynotes &
presentations
Overall event
management
Definition
stakeholders &
target groups
Definition of KPIs &
proof points
Evening program
Development of
guiding theme &
golden thread
Expectation
management
Preparation of
moderation &
speaking notes
Moderation
Setting up
communications
cascade
Collection &
evaluation of
feedback
Guest performances
Derivation of
design principles
Recruiting of
topic sponsors
Detailed elaboration
of interactive
elements
Assistance with
workshop groups
Definition of
key messages
Tool kits &
give-aways
Invitations &
RSVP management
Definition of
objectives
Pre-workshops
of films
Setup of
stage & lights
Development of
communications plan
Enabling of
managers
Food & Beverages
Development
of agenda
Briefings &
coachings
of symbolic act
Operation of
technical equipment
Design &
implementation of
new media & tools
Campaigns
Shuttles &
accomodation
Leadership
involvement
Writing of script
Production of
materials
Collecting of
feedback
Writing of
mails & articles
Follow-up
meetings
Technical setup Character of event Rehearsal Design & branding
Coordination of
sub-providers
Documentation
of event
Lessons learned
5

Introduction
Our methodical approach
Our general method to planning and realizing excellent events consists of 8 steps
Analysis of
initial situation
 Taking stock of the company’ s overall situation and the expectations within Munich Re (e.g. opinion polls)
 Analysis of the vision and strategy or rather of the employees’ understanding of both1
Definition of
key parameters2
 Defining organizational key parameters: planning the budget, location, setting etc.
 Defining the general character of the event and the pursued aims
Definition of objectives and
guiding principles3
 Development of interactive and emotional elements and commitment/involvement of the managerial staff
 Defining the link to business and the advantages of the event or rather the change elements
Development of
agenda overview4
 Determining the claim, the key visual and guiding theme
 Planning of separate items in the agenda
Communications plan
5
 Setting up the communication cascade and defining key messages
 Planning and spreading the defined messages in the available communication tools of Munich Re
of elements6
 Preparation of keynotes and designing of interactive elements
 Designing and branding/producing of give aways and tool-kits for the managers
 Development of a special dramaturgy and planning of symbolic acts
Implementation
7
 Event management, coordination of sub-providers and documentation of the event
 Production of material, films etc. and preparation of script, individual briefings and speaking notes
Follow-up
8
 Auditing and precise explanation of all performances
 Summary and precise report
6

Introduction
How we support our customers
Quality
 Tailor-made project teams are staffed according to
required know-how and experience
 Internal quality assurance through sparring partners
outside the project team
 Cost consciousness through efficiency and
hands-on approach when appropriate

Customer Orientation
 Customer wishes and customer needs determine
everything we do: all measures are reviewed
against that objective
 Dedicated project team with dedicated project
manager as contact person for customer
 Flexibility regarding necessary or desired
changes as well as required resources

Reliability
 On-time delivery in desired quality
 Participation in regular jour fixe calls and
appointments
 Timely escalation in case of unforeseen
circumstances or delays

Transparency
 Specific project plans and regular status reporting
 Transparent invoicing including detailed
documentation of provided services
 Disclosure of partners and providers
 Transparency regarding third-party costs
7

How we ensure quality and minimize risks
Quality Management
(analogous to the ISO
9001 principles)
Leadership
Customer
focus
Mutually beneficial
supplier
relationships
Factual
approach to
decision making
Continual
improvement
System
approach to
management
Process
approach
Involvement
of people
In order to ensure high quality we always mind a reliable and mutually
beneficial supplier relationship. We can exhibit a stable, longtime and
approved network with reliable suppliers in many different business sectors.
Without customer satisfaction any
business will ultimately fail, or at
best tread water. Therefore
customer focus is our most
important principle.
The strategy, direction and
ultimate success of any
business is largely dependent
upon its leadership. That is the
reason why we prefer clearly
communicated responsibilities.
The involvement of the people
and their needs is important to
ensure commitment for any
project. We encourage the
involved people and integrate
them in the project.
Seeing all business activities as a process and managing
in this way enables greater efficiencies through a clearer
view of what is happening. We continuously compare target
and performance in order to go against possible difficulties.
We view all business activities and
processes as parts of an integrated
system. Thus we increase greater
efficiency and effectiveness throughout
the organization during a project.
Challenging all activities in a
project ensures a continual
improvement. We never rest on
our laurels in order to guarantee
the best result.
Good management practices are based
on the use of facts, data and
information. We document, evaluate and
monitor every action during a project in
order to decide objectively and effectively.
8

References: Example 1 (1/2)
Slogan
“Set the
Course”
1. Vision 2015: Motivation and commitment, identification with and pride of Fujitsu
2. Integrate all managers in the process of business development
3. Demonstrate the leadership role of managers
4. Create a change culture and change willingness
5. Positioning of the new CEO
6. Kick-off for the transformation program
Objectives
 Moderation of the summit
 Symbolic act: “Get Started – Construction of the Premises” (idea and instructions)
 Get together with the CEO (organization)
 Live voting system (idea, organization and technical support)
 Team building event „Loosening the Knots“ (idea, realization and instructions)
 Workshop: Defining leadership guidelines (idea, instructions and organization)
 Fishbowl: Vision 2015 & our way of leadership (idea, instructions and organization)
 Guest speaker: Rudi Lamprecht / former Siemens board member (idea, realization, organization)
 Special Leadership Summit Newsletter (idea, organization, realization and handout on the last day)
Key
Elements
About 130 top managers from Central Europe,
Middle India and Asia
Scope
Welcome of the new CEO and
kick-off of transformation process
Occasion
Fujitsu Technologies Solutions GmbH Leadership summit, Mallorca February 2012
9

Impressions
Fujitsu Technologies Solutions GmbH
10

Fujitsu Technologies Solutions GmbH Employee event, November 2011
Slogan
“Red Day 2011 –
Kick it now””
1. Inform employees about the new corporate strategy, vision and mission, the targeted culture,
brand & positioning
2. Increase identification with Fujitsu by triggering emotions and achieving strong commitment;
employees feel the “winner spirit”
3. Create awareness of the big picture and the future direction, make employees understand their
contribution to the achievement of the business targets within their daily business
Objectives
 Intro movie (idea, realization, technical support)
 CEO speech (idea, composition, support)
 Symbolic act (idea, realization)
 Corporate song “Shaping the future together” (idea, composing, performance)
 Guest speaker Mr. Red alias Oliver Kahn (idea, organization, support)
 Photo shooting with Mr. Red (idea, organization and support)
 Results fair (idea, coordination, branding)
 Event branding (posters, flags, brochures, flyer,)
Key
Elements
1,000 employees on site, plus 30,000 employees
in 30 countries connected via live stream
Scope
Create a new team and a winning spirit to ensure
successful transformation
Occasion
11

Impressions
12

O2 Germany GmbH & Co. KG Leadership conference part 3, December 2005
Slogan
“it s up to you”
1. Presentation of the annual results
2. Motivation and commitment
3. Goals and challenges of 2006
4. Demonstrate the leadership role of the managers
5. Results 100days O2 in 2008 program
Objectives
 Event branding (flags, banners, program booklet, blouses for hostess, registration counter)
 CEO speech (realization graphic design)
 Intro movie and intro music (idea, technical support, realization, organization)
 Nextexpertizer interview sessions (idea, concept, organization, technical support)
 Brainstorming sessions (concept, organization, realization, technical support)
 Round-table brainstorming feedback sessions
 Get together music lounge (Branding, idea, organization, realization, technical support)
 Song: it´s up to you (idea, realization, technical support)
Key
Elements
230 top managers all across GermanyScope
Raise awareness for performance orientation
at the beginning of a new financial year
Occasion
13

O2 Germany GmbH & Co. KG Leadership conference part 3, December 2005
Impressions
14

NextiraOne Deutschland GmbH Employee event, December 2012
Slogan
“Move in the right direction”
1. Appreciation and recognition of the efforts of the past few months
2. Presentation of success stories
3. Generating optimism and motivation for the next year
4. Demonstrating the perspective after the crisis mode
5. Outlining perspective of the new NextiraOne
6. Building a winning spirit as part of future corporate culture
Objectives
 Intro movie (idea, technical support and realization)
 Broadcasting the event live from Berlin to 3 German sites and the headquarter of the company in
Paris (idea and technical realization)
 Composition of an own company song (“Move in the right direction”) and live performance of the
singer/composer at the event (idea, realization, technical support and live performance)
 Bus shuttles to the 5 locations (organization)
 Get together dinner (organization and support)
Key
Elements
Employee event with more then 600 employees,
live on 5 different locations connected via video
conference
Scope
Keep employees motivated after months of
restructuring and facing a transformation process
Occasion
15

Impressions
NextiraOne Deutschland GmbH Employee event, December 2012
Berlin
Paris
CologneLüneburg Stuttgart
16

Versatel AG Leadership conference, June 2007
Slogan
“fit for growth”
1. Motivate for the second half of the year
2. Integrate managers into the process of business development
3. Demonstrate the leadership role to the managers
4. Reduce the boarders between business units and business areas
5. Create a more professional and a change-oriented culture
6. Reduce the comfort zone of the managers
Objectives
 Moderation of the conference
 CEO speech (idea and composition)
 9 short presentations about the status quo (organization and technical support)
 Guest speaker: Helga Hennge / On the summit of the Mount Everest 1999 (idea and organization)
 Desire cards for the second half of the year (idea and realization)
 Picture show in the lounge (idea, organization, realization and technical support)
 Snap hooks as give-away (idea and organization)
Key
Elements
109 participants, 3 managing directors, 5 regional
managers, 26 business unit managers and 75
department managers
Scope
Kick-off of the planned growth trackOccasion
17

Impressions
Versatel AG Leadership conference, June 2007
18

Atreus Interim Management GmbH Manager networking conference, March 2013
1. Positioning of Atreus as the preferred partner for the interim managers, raising their commitment
towards Atreus
2. Kicking off of the reorientation of Atreus towards a strong networking company including new forms of
cooperation between provider and interim managers and an intensified partnership
3. Creating a corporate feeling for the (freelance) interim managers, offering them a professional “home”
Objectives
 Moderation of the conference
 Symbolic act (“Flying pics”) (idea, organization, realization)
 Event branding (flags, banners, program booklet, blouses for hostess, registration counter)
 Keynote speech (realization graphic design)
 Intro movie and highlight clip/“extro movie” (idea, organization)
 Panel discussion (idea, concept, organization, technical support)
 Break-out sessions (concept, organization, realization, technical support)
 Live-mind-mapping-format (idea, organization, realization)
 Guest keynote and dinner speaker (idea, organization, realization, technical support)
 Walking acts and DJane (idea, organization, realization, technical support)
Key
Elements
200 Interim Managers of the Atreus NetworkScope
Occasion
Reorientation of the company towards a
networking company
Slogan
A.Partnership –
MehrWert durch
Vernetzung
(= Benefits from the
network)
19

Impressions
Atreus Interim Management GmbH Manager networking conference, March 2014
20

Slogan
“Welcome to the Fujitsu Oktoberfest”
1. Create an unique evening which differs to the formal evening events
2. Design of an unforgettable event by reducing the costing
3. Setup of an original Oktoberfest Tent for 5.000 people inside a fair hall
4. Create the original look and feel of a real Oktoberfest tent
5. Setup of entertainment and rides in and outside the tent
6. Production of an original Oktoberfest welcome and beer tapping ceremony
Objectives
 Invasion of 80 original Bavarian girls and boys in their traditional costumes
 Original Oktoberfest table setup for 5.000 people
 Welcome and beer tapping ceremony
 Original Oktoberfest stage setup with corporate Branding
 Serving of 5.000 original fried chicken Oktoberfest style and beer on the tables
 Entertainment by one of the most famous Oktoberfest bands, “Münchner Zwietrcht”
Key
Elements
5000 Room nights
Room
Nights
Evening Event of the annually “Fujitsu Forum”
with 11.000 visitors
Occasion
Fujitsu Technologies Solutions GmbH Fujitsu Forum / Evening Event, November 2013
21

Impressions
Fujitsu Technologies Solutions GmbH Fujitsu Forum / Evening Event, November 2013
22

Raiffeien-Tours RT-Reisen GmbH / rtk Annual meeting, October 2013
Slogan
“Berlin 2013”
1. Inform the association members about new joint ventures, benefits and corporations for their offices
2. Panel discussion with the CEO’s of the major tour operators
3. Presentation of new business partner with their portfolio
4. Professional workshops
5. Specialized internal trade fair
Objectives
 Animated screen wall
 Hotel Award ceremony
 Keynote speaker Thomas Stein
 Exclusive preview of the new Stage Entertainment musical “Gefährten” with the original horse on
stage
 Visit of the musical “Hinterm Horizont” in Berlin
 20ties party night at the “Adagio”
Key
Elements
1.800 Room nights
Room
Nights
Annual meeting with 850 participantsOccasion
23

Impressions
24

Selected references
25

Seite 26
© eventconcepts GmbH I 2013
eventconcepts GmbH
Lindwurmstrasse 124 Rgb
80337 München
fon +49 (0)89 54 76 79 - 0
fax +49 (0)89 54 76 79 - 29
mail box@eventconcepts.de
web www.eventconcepts.de

Presentation eventconcepts

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Presentation eventconcepts

Similar to Presentation eventconcepts (20)

Recently uploaded

Recently uploaded (20)

Presentation eventconcepts