social pharmacy d-pharm 1st year by Pragati K. Mahajan
Introduction to Social Media & Business
1. Social Media & Business
The Business Case for Web 2.0 & Social Media
Marcus Kuhn December 7th 2009
2. What are today‘s goals?
To answer the following questions:
What is Web 2.0 & Social Media?
What has Social Media to do
with business?
What are Best Practices in Social
Media use?
15. Social Media is „an umbrella
term that defines the
various activities that
integrate technology, social
interaction, and the
construction of words,
pictures and audio.“
Source: wikipedia.org
16. It is all about the dialogue.
The dialogue going on
24/7 online on various
web properties.
20. Some Statistics
2/3 of the internet‘s population
visit Social Networks & time
spent on Social Networks is
growing 3x the overall Internet
rate.
Internet Population: 1.3 billion
Time on SN: 10% of time online
40. Enterprise 2.0
• Changing the way we work
• Top-down singnaling needed to get it started
» „Find pockets of energy and use them!“
• If we build it they will come falacy
• CIOs role is to inform and lead the initiative
• If you are managing people Enterprise 2.0 tools
are your friend
• Measure by setting goals.
50. Dominos
It was shaping up to be a PR
disaster.
But: Dominos was able to limit
the damage by acting proactively
and going into the offense.
They listened and engaged.
52. Dell – Making 3 millions…
Dell early on understood the
power of Twitter.
Custom offers to Twitter
enabled Dell to easily
generate business with only a
few employees.
54. SBB
SBB proactively engages the
customer to let him know
about service distortions and
helps them to circumvent
them. Result: A happy
customer and a lot of PR.
58. What were today‘s goals?
Answer the following questions:
What is Web 2.0 & Social Media?
What has Social Media to do
with business?
What are Best Practices in Social
Media use?
59. Six Social Media Trends for 2010
less social
more corporate
more business
more regulated
more mobile
replacing email
Source: David Armano
61. Thank You!
Marcus Kuhn
marcuskuhn@gmail.com
twitter.com/marcuskuhn
facebook.com/marcuskuhn
geekybusiness.com
62. Some numbers
• 13 hours of video are uploaded to YouTube every minute
• 5,000,000,000 minutes are spent on Facebook every day
• 13,000,000 articles are available on Wikipedia, 250 edits
happen every minute
• 3,600,000,000 pictures are stored on Flickr
• Twitter grew 1382% from January to February 2009
• 93% of Social media users believe a company should habe
a presence in Social Media
• 85% of Social Media users believe that a company should
go further than just having a presende on social sites and
should also interact with ist customers.
Source: What the F**K is Social Media: One Year Later
63. Some numbers…
• You see it is supposed to be a dialogue, not a
monologue.
• The big problem of marketers: They don‘t
understand channels where you have to talk and
listen and the same time.
• For companies resistance to social media is futile:
- Millions of people are creating content for the social
web.
- Your competitors are already there.
- Your customers have been there for a long time.
- If you business isn‘t putting itself out there, it ought to
be.
Source: BusinessWeek
64. Remember - Social Media is…
…not just another
channel to market
your products.
