Mobile Merger Twitter Transcript

#marcmobilemerger on Twitter | All Tweets | 2011-09-15 | Twe... http://search.tweetreports.com/q/topic/#marcmobilemerger/id6...

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2011-09-15 to 2011-09-15 16 contributors
66 Twitter search results 20 retweets 2 @replies 9 links
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@MARCUSAwezog: Today we're participating in #MobileMerger, w/ speakers from MTV, Microsoft & more. Follow #marcmobilemerger
for tips on what we learn.
September 15, 2011, 2:22 pm

@MARCUSAwezog: The Mobile Merger is underway! Sitting in "Channeling Success in Mobile Advertising" with Microsoft
#marcmobilemerger

@dferrari: Participating in #mobilemerger. Tweeting from @marcusawezog #marcmobilemerger

@MARCUSAwezog: American Airlines allows folks to download movies from the plane to their device and take it with them
#marcmobilemerger

@MARCUSAwezog: Next on deck is @hipcricket CMO @jeffhasen: "Mobile has a seat at the table, now what?" #mobilemerger
#marcmobilemerger

@JFrey16: Listening to @KimDushinski for 3 Steps to a Powerful Text Message Campaign because not everyone has a smartphone.
#marcmobilemerger

@JFrey16: Sounds familiar for my projects this wk: Best Practices are not optional (SMS opt-in/opt-in & communication requirements).
#marcmobilemerger

@JFrey16: How many SMS campaigns do you see in a day? How many SMS campaigns are you subscribed too? #marcmobilemerger

@JFrey16: Short codes for SMS campaigns are country specific. Sometimes those with "viral" on their mind forget this.
#marcmobilemerger

@jeffhasen: RT @MARCUSAwezog: Next on deck is @hipcricket CMO @jeffhasen: "Mobile has a seat at the table, now what?"
#mobilemerger #marcmobilemerger

1 of 6 9/15/11 5:41 PM


@JFrey16: Event-based SMS - Concerts, Trade Shows, Conferences - strategy for frequency discussed by @KimDushinski.
#marcmobilemerger

@JFrey16: Loved BedBath&Beyond SMS sign-up fail by @KimDushinski. Also, what if no service to complete registration once in-store?
#marcmobilemerger

@MARCUSAwezog: 61% of consumers are interested in receiving location-based coupons and offers #marcmobilemerger

@jkgala99: When using incentive to drive SMS opt-in, use double opt-in to minimize the "fishbowl effect" #marcmobilemerger

@JFrey16: I'm sitting in on "Mobile IMC" --> RT @wigish: Just started the evolution of mobile web..... #marcmobilemerger

@JFrey16: RT @MARCUSAwezog: Next on deck is @hipcricket CMO @jeffhasen: "Mobile has a seat at the table, now what?"

@JFrey16: As a #gradstudent w/ @wvuimc I'm looking forward to @jeffhasen's presentation for "Mobile has a Seat at the IMC Table."
#marcmobilemerger

@BobbyBurdette: Evolution of the Mobile Web ... good stuff by one of the Mozilla folks. #marcmobilemerger #mobilefirst

@JFrey16: Why do we get so excited about the Motorola Razor when we talk about it now? #marketinggeeks #marcmobilemerger

@dferrari: .@jeffhasen from @hipcricket just referenced the Razr and the 3 taps to text. Seems ancient #marcmobilemerger
#mobilemerger

@jkgala99: RT @dferrari: .@jeffhasen from @hipcricket just referenced the Razr and the 3 taps to text. Seems ancient
#marcmobilemerger #mobilemerger

@JFrey16: RT @dferrari: @jeffhasen just referenced 3 taps to text. Seems ancient #marcmobilemerger--> I had fewer "oops" w/ T9
than autocorrect now

@JFrey16: In all honesty, how far are you from your mobile phone at any point night/day? #marcmobilemerger

2 of 6 9/15/11 5:41 PM


@dferrari: @JFrey16 6 inches? Sad. I try to cut myself off. #marcmobilemerger

@JFrey16: Is it sad or expected? I'm the same way - my phone is usually less than 1' away --> RT @dferrari: @JFrey16 6 inches? Sad.
#marcmobilemerger

@JFrey16: Talking through #Macy's Backstage Pass mobile integration w/ current campaign http://t.co/5OgXIZ4l. #marcmobilemerger
#qrcodes

@jkgala99: Day - 0 inches. Night - 2 floors RT @JFrey16: how far are you from your mobile phone at any point night/day?
#marcmobilemerger

@MARCUSAwezog: Ford mobile call to action in national ads resulted in 15.4% conversion rate -- @jeffhasen #marcmobilemerger

@jkgala99: RT @MARCUSAwezog: Ford mobile call to action in national ads resulted in 15.4% conversion rate -- @jeffhasen
#marcmobilemerger

@JFrey16: Mobile Loyalty Clubs -- I'm w/ 80% of mobile users, I haven't been approached by a brand to join (via @hipcricket)
#marcmobilemerger

@BobbyBurdette: Q: Are mobile apps killing native apps? A: not yet, but soon enough... #marcmobilemerger

@rroussel: Mobile commerce purchases 40% in the $1-$15 range , if we take out songs, apps, and coupons I wonder what's left
#marcmobilemerger

@JFrey16: I thought this was my silly dilemma: to DVR or not DVR because everyone's talking in real time on Twitter about it!
#marcmobilemerger

@JFrey16: RT @rroussel: M-commerce purchases 40% in the $1-$15 range , if we take out songs, apps, and coupons - what's left
#marcmobilemerger

@JFrey16: Augmented Reality & Mobile - What potential do you see? I see potential for PR , events, & POS. #marcmobilemerger

@MARCUSAwezog: .@hootsuite talking how to "turbo-charge" your social strategy #marcmobilemerger

3 of 6 9/15/11 5:41 PM


@JFrey16: Mobile accelerates consumers up the purchase-decision chain. #marcmobilemerger

@MARCUSAwezog: Tip: Make sure your social searches also include MISSPELLINGS of your brand name #marcmobilemerger

@rpetrocelli: #marcmobilemerger The Mobile web will overtake herd-line web by 2016. I see it happening faster than that...2014!

@rpetrocelli: #marcmobilemerger Mobile should NOT be an afterthought or an add-on, it should be integrated from the beginning.

@JFrey16: Are u trying to tackle too many goals w/ mobile campaign plan? -- awareness, revenue, acquisition, loyalty, marketing...
#marcmobilemerger

@rpetrocelli: #marcmobilemerger Multiple calls to action are KEY to mobile program success. Providing only one option limits reach.

@rpetrocelli: #marcmobilemerger Diversify. Diversify. Diversify. Use QR, SMS, Mobile Web - in harmony, together. Not alone.

@JFrey16: An estimated 95% of existing mobile contracts have an SMS component & SMS penetration is 2x WAP (mobile Internet).
#marcmobilemerger

@JFrey16: Quantity perspective: Consumers text (600 msg/mo) more than talk (200 voice min/mo). #marcmobilemerger

@JFrey16: Reminder for the Mobile Marketing Association Mobile Advertising Guidelines: http://t.co/OxrEKL3E. #marcmobilemerger

@rpetrocelli: RT @JFrey16: Quantity perspective: Consumers text (600 msg/mo) more than talk (200 voice min/mo).
#marcmobilemerger

@JFrey16: @rpetrocelli Glad to see you join the #marcmobilemerger conversation!

@richmackey: RT @JFrey16: Reminder for the Mobile Marketing Association Mobile Advertising Guidelines: http://t.co/OxrEKL3E.
#marcmobilemerger

@rpetrocelli: So far...the only metric missing from today's #marcmobilemerger - how many apps the average person uses while
pooping.

4 of 6 9/15/11 5:41 PM


@FULLSCRNMOBIADS: RT @JFrey16: Reminder for the Mobile Marketing Association Mobile Advertising Guidelines: http://t.co/OxrEKL3E.
#marcmobilemerger

@cari922: Shopkick appears to drive measurable spike in people walking into malls and stores #marcmobilemerger

@Slojuk: “@JFrey16: Quantity perspective: Consumers text (600 msg/mo) more than talk (200 voice min/mo). #marcmobilemerger”

@JFrey16: As a result of #marcmobilemerger I downloaded #Sonar (LBS social iPhone app) & I'm becoming more creepy IRL.
http://t.co/HcBx4qep

@MARCUSAwezog: RT @cari922: Shopkick appears to drive measurable spike in people walking into malls and stores
#marcmobilemerger

@JFrey16: Beginning a session w/ @markadoherty for an #adobe presentation on multi-screen contextual applications.
#marcmobilemerger

@brycesmommy18: RT @SamCatalina #marcmobilemerger 33% of Americans would rather give up sex than that smartphone
#interestingstat #believable?

@mobile_MJ: RT @rpetrocelli: #marcmobilemerger Mobile should NOT be an afterthought or an add-on, it should be integrated from
the beginning.

@JFrey16: Learning about a "Liquid" User Experience - Web to Mobile strategies & executions. #marcmobilemerger

@JFrey16: How often do u come across an online destination that feels right on your computer screen, tablet, and mobile device?
#marcmobilemerger

@MARCUSAwezog: Harry Martin from Verizon showing infographic: Things That Happen On Internet Every Sixty Seconds http://t.co
/2VVmNRMt #marcmobilemerger

@dferrari: RT @MARCUSAwezog: Infographic: Things That Happen On Internet Every Sixty Seconds http://t.co/ToHXAcRG

@rpetrocelli: RT @MARCUSAwezog: Infographic: Things That Happen On Internet Every Sixty Seconds http://t.co/zXi8P51d

5 of 6 9/15/11 5:41 PM



@christinabinz: Crazy stats. RT @MARCUSAwezog [Infographic]: Things That Happen On Internet Every 60 Seconds http://t.co
/6Z96NX0o #marcmobilemerger

@MARCUSAwezog: RT @northlich: Interesting stat alert! 90% of Americans would rather lose their wallet than their smartphone

@ccostelnock: Lots of content today. Great to have the agency participating and learning about mobile. Wish it wasn't on pacific time!!
#marcmobilemerger

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6 of 6 9/15/11 5:41 PM

Mobile Merger Twitter Transcript

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