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SEO is dead, long live SEO Marc Uhlig
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
SEO is all about communication ,[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
SEM opportunities 06/06/09 SEO is dead, long live SEO - Marc Uhlig
High importance factors in SEO 06/06/09 SEO is dead, long live SEO - Marc Uhlig
SEO: Positive keyword factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
SEO: Positive page/site attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
SEO: Positive page/site attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
SEO: Positive inbound link attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
SEO: Negative factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Code example: Separate main/sub navigation 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Code example: Separate main/sub navigation 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Code example: Integrated main/sub navigation 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Code example: Integrated main/sub navigation 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Keyword research tactics 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Keyword research tools ,[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Greater specificity means more words 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Word count in search phrases 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Words per query on standard keypad vs. BlackBerry phones 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Keyword research: Clustering 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Example: Keyword cluster 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Keyword clusters ,[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Basics of link building 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Link building using media outlets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Link building using media outlets ,[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Link building using press releases ,[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Link building using press releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Link building: One last tip ,[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Social media ,[object Object],[object Object],[object Object],[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Impact of landing page elements 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Landing pages ,[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
What analytics programs get used most? 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Avinash Kaushik, Google ,[object Object],06/06/09 SEO is dead, long live SEO - Marc Uhlig
Be careful: Don’t over-analyze 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Search marketers rank most under-used metrics 06/06/09 SEO is dead, long live SEO - Marc Uhlig
SEM campaign tests ROI 06/06/09 SEO is dead, long live SEO - Marc Uhlig
ROI of SEM: 2007 vs. 2008 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Indexed ROI of big 3 search engines 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Clickthrough rates 2005-2008 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Clickthrough rates 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Natural search conversion rates vs. paid 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Conversion rates by conversion type 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Brand most important consideration among clickers 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Combined brand effect of search and display 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Searchers focus on page 1 of the SERP 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Clicks vs. page rank 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Business decision makers’ engine of choice 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Composition by age of top 5 search engines by searches 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Household income profile of top 5 search engines 06/06/09 SEO is dead, long live SEO - Marc Uhlig
European searches 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Search property comparison: Germany 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Search marketer salary boom slowing 06/06/09 SEO is dead, long live SEO - Marc Uhlig
MarketingSherpa's Search Marketing Benchmark Guide 06/06/09 SEO is dead, long live SEO - Marc Uhlig
MarketingSherpa's Landing Page Handbook 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug 06/06/09 SEO is dead, long live SEO - Marc Uhlig
E-Commerce User Experience High-Level Strategy by NN/g 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Net Words: Creating High-Impact Online Copy by Nick Usborne 06/06/09 SEO is dead, long live SEO - Marc Uhlig
Thank you very much Marc Uhlig [email_address] Twitter.com/marcuhlig

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