Landing Pages

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

Introduction – Why even bother? ,[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

What's not a landing page ,[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

Got there – And now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

Landing page conversions 06/04/09 Landing Pages - Marc Uhlig Search Free offers Conversion Rates Organic Search (non-optimized) 4.10% Organic Search (optimized) 6.10% Organic Search Average 4.40% Pay per Click 3.90% Search Buy now offers Conversion Rates Organic Search 1.99% Paid Inclusion 1.42% Pay per Click 1.38% Emails to House Lists Free offers Conversion Rates Business to Consumer 11.31% Business to Business 10.21%

Landing page conversions 06/04/09 Landing Pages - Marc Uhlig Email to House Lists Buy now offers Conversion Rates Business to Consumer 7.63% Business to Business 5.67% Emails to 3rd Party Lists Free offers Conversion Rates Business to Consumer 4.47% Business to Business 5.23% Email to 3rd Party Lists Buy now offers Conversion Rates Business to Consumer 0.97% Business to Business 0.85%

Four Steps of the Conversion Process: How a Visitor Experiences Your Landing Page 06/04/09 Landing Pages - Marc Uhlig

Stage one – 0-8 seconds ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

Stage two – A few seconds to a couple of minutes ,[object Object],06/04/09 Landing Pages - Marc Uhlig

Stage three ,[object Object],06/04/09 Landing Pages - Marc Uhlig

Stage four ,[object Object],06/04/09 Landing Pages - Marc Uhlig

The Six Steps of Landing Page Design - Step one ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

The Six Steps of Landing Page Design – Step two ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

The Six Steps of Landing Page Design – Step three ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

The Six Steps of Landing Page Design – Step four ,[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

The Six Steps of Landing Page Design – Step five ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

The Six Steps of Landing Page Design – Step six ,[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

5 Big Mistakes in Landing Page Design - Mistake one ,[object Object],06/04/09 Landing Pages - Marc Uhlig

5 Big Mistakes in Landing Page Design – Mistake two ,[object Object],06/04/09 Landing Pages - Marc Uhlig

5 Big Mistakes in Landing Page Design – Mistake three ,[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

5 Big Mistakes in Landing Page Design – Mistake four ,[object Object],06/04/09 Landing Pages - Marc Uhlig

5 Big Mistakes in Landing Page Design – Mistake five ,[object Object],06/04/09 Landing Pages - Marc Uhlig

5 Big Mistakes in Landing Page Design - Bonus mistake ,[object Object],06/04/09 Landing Pages - Marc Uhlig

Old 5% Conversion Landing Page 06/04/09 Landing Pages - Marc Uhlig

Revised 15% Conversion Landing Page 06/04/09 Landing Pages - Marc Uhlig

Palo Alto Software Old & New Landing Pages 06/04/09 Landing Pages - Marc Uhlig

Eyetracking Landing Page Study - How to read a heatmap 06/04/09 Landing Pages - Marc Uhlig

Eyetracking Landing Page Study - Lesson one ,[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

Eyetracking Landing Page Study - Lesson two ,[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

Eyetracking Landing Page Study - Lesson three ,[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

Eyetracking Landing Page Study - Lesson four ,[object Object],06/04/09 Landing Pages - Marc Uhlig

Eyetracking Landing Page Study - Lesson five ,[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

Eyetracking Landing Page Study - Lesson six ,[object Object],06/04/09 Landing Pages - Marc Uhlig

Eyetracking Landing Page Study - Lesson seven ,[object Object],[object Object],[object Object],[object Object],[object Object],06/04/09 Landing Pages - Marc Uhlig

Left & Right Swap 1A 06/04/09 Landing Pages - Marc Uhlig

Left & Right Swap 1B 06/04/09 Landing Pages - Marc Uhlig

Text Emphasis & Trust Mark 2A 06/04/09 Landing Pages - Marc Uhlig

Text Emphasis & Trust Mark 2B 06/04/09 Landing Pages - Marc Uhlig

Headlines & Scrolling 3A 06/04/09 Landing Pages - Marc Uhlig

Headlines & Scrolling 3B 06/04/09 Landing Pages - Marc Uhlig

Use of Links in Text 4A 06/04/09 Landing Pages - Marc Uhlig

Use of Links in Text 4B 06/04/09 Landing Pages - Marc Uhlig

Reading Headlines 5A 06/04/09 Landing Pages - Marc Uhlig

Reading Headlines 5B 06/04/09 Landing Pages - Marc Uhlig

Font Size 6A 06/04/09 Landing Pages - Marc Uhlig

Font Size 6B 06/04/09 Landing Pages - Marc Uhlig

Conversion Rates—Landing Page Tweaks 06/04/09 Landing Pages - Marc Uhlig

Net Words: Creating High-Impact Online Copy by Nick Usborne 06/04/09 Landing Pages - Marc Uhlig

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug 06/04/09 Landing Pages - Marc Uhlig

MarketingSherpa's Landing Page Handbook 06/04/09 Landing Pages - Marc Uhlig

Thank you very much Marc Uhlig [email_address] 06/04/09 Landing Pages - Marc Uhlig

Landing Pages

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (16)

Ähnlich wie Landing Pages

Ähnlich wie Landing Pages (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Landing Pages