3. Emotions
Focus on emotions enables effect-driven
design
Emotion and motivation are part of the same
system. Emotion drives behavior.
Research indicates a strong relationship
between emotion and happiness. A
meaningful experience contributes to well-
being.
10. Our mission
SusaGroup enables and supports
you to create meaningful
experiences.
SusaGroup combines scientific competence
with market insights in the development and
application of innovative, valid, and relevant
tools and methods.