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Asia’s No.1 Meeting Place for Online Travel Professionals                               Register
                                                                                                          before Feb 4th

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Travel Distribution Summit                                                                                $300!
                                                                                                          see back page

                                                             Asia 2011
                             May 18-19, The Marriott Downtown, Singapore



 Best-PRACtiCe stRAteGies to stoRM
  AheAd oF YoUR CoMPetitoRs in A
       thRivinG APAC MARket
       Gain expert Analysis, Fresh industry trends and Profit-enhancing strategies including:


  Plan For Profit                                                harness the social &
  Create a lasting competitive                                   Mobile Revolution
  advantage as your customers, competitors                       Develop a closer, more profitable long-term
  and online landscape continue to change                        relationship with customers old and new by
  at lightning speed.                                            leveraging the raw power of social and
                                                                 mobile channels.



  Capitalize on the new                                          discover Profitable Revenue
  distribution Landscape                                         Management strategies
  Discover the most profitable distribution                      Boost top-line revenues with innovative
  strategy for your business from leading OTA’s,                 Revenue Management trends, tactics
  Hotels, Airlines and GDS’s.                                    and technologies.




   WheRe eLse CAn YoU Find eXPeRt sPeAkeRs Like this? see the FULL sPeAkeR Line-UP inside!




   Glenn Fogel     Sajith Sivanandan   Robert Bailey     Maunik Thacker   Wilfred Fan   Jeanette Ho       Lee McCabe
   EVP             Head of Travel      President & CEO   VP Profit        VP            VP Distribution   VP APAC
   Priceline.com   & Retail SEA        Abacus            Optimization     Agoda         & RM              expedia inc
                   Google              international     Marina Bay                     Raffles hotels
                                                         sands                          and Resorts


Sponsored by:




                                 www.eyefortravel.com/tdasia
Get up-to-date event information at www.eyefortravel.com/tdasia


      Asia’s Largest Meeting Place for Online                                                      What Makes This Event Unique and Why
                Travel Professionals                                                                       Should You Attend?
                                                                                                 1. PoWeRFUL netWoRkinG oPPoRtUnities With
Having successfully navigated the turbulence and uncertainty of last                             An indUstRY eLite - The size and seniority of our audience
year, resilient APAC travel companies have emerged into a new and                                means direct contact with the real influencers of our industry.
vastly changed online landscape - Asian Markets enjoyed a strong and                             With over 10 hours set aside for you to forge profitable
rapid recovery, particularly in the ebullient airline sector. But with great                     partnerships and new deals, we guarantee you won’t be
change comes new challenges and even greater opportunities - and                                 disappointed.
those that pro actively adapt stand to gain greatest market share and
profit margins in today’s ultra-competitive landscape.                                           2. indUstRY eXPeRtise - Hear and learn from industry-
I have dedicated months of research towards digging out the most                                 leading speakers from the most successful travel brands in the
critical industry trends, tactics and technologies to garner growth in                           world. No other event can offer you the same breadth and depth
2011 and beyond. Each session has been tailored specifically towards                             of cutting edge, hard-hitting topics from such an impressive line-
giving you actionable, best-practice strategies to get you on track for                          up of expert speakers.
record profits.
                                                                                                 3. UnRivALLed QUALitY oF Content - This conference
Whether you need pragmatic advice on a winning distribution mix,                                 agenda is the result of many months of rigorous research
innovative social media or mobile strategies or cutting-edge RM                                  to tackle the most critical trends, issues, innovations and
tactics, our expert speakers will cut through the hype and arm you with                          opportunities faced by our industry, as decided by you.
essential ‘how to’ advice to take home and implement.
                                                                                                 4. Roi - EyeforTravel is renowned for producing industry events
This year, the format has been designed to be much more interactive                              of the highest caliber, but providing unsurpassed value for your
and reliant on audience participation to keep the focus on your                                  money remains core to our DNA. The summit provides access
particular business needs and goals.                                                             to 16 in-depth sessions to give the busy executive maximum
 As always, networking remains an essential element of the summit                                value and a clear return on the cost and time spent away from
 and there are over 10 hours set aside for you to forge profitable new                           the office.
 contacts and partnerships. Looking through the brochure, I think you
                                                                                                 5. PUt theoRY into PRACtiCe - Gain essential practical
50% see why this event’s outstanding value, 9% EVP/SVP
 will VP/Director                            unrivalled speaker line-up
                                                                                                 advice, innovative best-practice tactics and fresh strategies to
22% audience size and seniority has established itOther premier event
 and Manager/Senior Manager                  2%     as the
                                                                                                 take home and apply directly to your business. Each of our 9
17%Asia’s online travel industry.
 for President/CEO/MD/Owner
                                                                                                 in-depth sessions are case-study based and backed by real
                                                                                                 examples from all sectors of the online travel industry.

I look forward to meeting                 Marco Saio, EyeforTravel                               6. inteRACtive & hiGhLY PeRsonALized AdviCe - Our
you at what’s set to be a                     Global Event Director                              interactive Q&A debates and practical workshops will give you
fantastic event in50% VP/Director
                   Singapore.             marco@eyefortravel.com                                 the strategic know-how and personalized answers you need to
                                                        9% EVP/SVP
                    22%                       00 44(0)207 375 7219
                         Manager/Senior Manager         2% Other                                 drive your business forward in 2011 and beyond.
                    17% President/CEO/MD/Owner




      550+ Senior Travel Professionals in 2010                                                                  Top Speakers include:
                                                                                                Glenn Fogel, EVP, Priceline.com        Lee McCabe, VP APAC, Expedia
                Breakdown By Industry sector                                                    Sajith Sivanandan, Head of Travel,     Robert Bailey, President & CEO,
                                                                                                Google South East Asia                 Abacus International
                                                                                                Kathrin Artaker, Senior Manager        Don Birch, Managing Partner,
                                                                                                Revenue Management, Starwood Asia      China Opportunities
                                                                                                Pacific Hotels & Resorts               Ricky Ang, VP Sales & Marketing,
                                                                                                Jeanette Ho, VP Distribution & RM,     Hotel Equatorial
                                                                                                Raffles Hotels and Resorts             Roman Kesseli, Director, Market
                                                                                                Senior Distribution Executive,         Management, Expedia
      45%
      45%    Travel Suppliers (airlines, hotels, car hire, cruise etc.)
                 Travel Suppliers (airlines, hotel, car car hire,cruise etc.)
                         45% Travel Suppliers (airlines, hotels, hire, cruise
                                                                               etc.)            Emirates, TBA                          Timothy Hughes, VP, Orbitz
                         28% Travel Intermediaries (travel agents, OTAs, tour operators etc.)
      28%
      28%    Travel Intermediaries (travel agents, OTAs,tour operators etc.)
                         25% Technology/Marketing Solutions OTAs, tour operators etc.)
                 Travel Intermediaries (travel agents,                                          Mark Inkster, Managing Director,       Worldwide and Hotelclub and Founder
      25%    Technology/Marketing Solutions Press, Academics)
                         2% Other (Consultants, Analysts,                                       Online Services, SE Asia, Microsoft    of The BOOT
      25%        Technology/Marketing Solutions
      2%     Other (Consultants, Analysts, Press, Academics)                                    Martin Warner, COO APAC,               Sherri Kimes, STB Distinguished
      2%         Other (Consultants, Analysts, Press, Academics)                                Carlson Wagonlit Travel                Professor of Asian Hospitality
                                                                                                Michelle Lee, General Manager, Group   Management, Cornell-Nanyang Institute
                                                                                                Marketing & Brand, Virgin Blue         Shailesh Pallipuram, SEA Area
                       attendee demographIcs                                                    Ben George, Senior Director of         Director RM, IHG
                                                                                                Revenue & Service Delivery,            Morris Sim, Co-Founder,
                                                                                                Hilton Worldwide                       Circos Brand Karma
                                                                                                Maria Taylor, Vice President Loyalty   Puneet Mahindroo,
                                                                                                & Direct Sales, Accor Asia Pacific     Corporate Director
                                                                                                Deep Kalra, Founder & CEO,             of RM & Global Distribution,
                                                                                                Makemytrip.com                         Taj Hotels, Resort & Palaces
      50% VP/Director
      50%     VP/Director
                50% VP/Director                            9%   9% EVP/SVP
                                                                 EVP/SVP
                                                                8%       EVP/SVP                Bruce Poon Tip, Founder,               Grahame Tate, Managing Director
                22% Manager/Senior Manager                 2%    Other
      22% Manager/Senior Manager                                2% Other                        GAP Adventures                         Asia Pacific, IDeaS, a SAS Company
      22%     Manager/Senior Manager
                17% President/CEO/MD/Owner                      2%       Other
      17% President/CEO/MD/Owner                                                                Greg Albertini, VP Revenue Strategy    Ray Bigger, CEO, Think8
      17%     President/CEO/MD/Owner
                                                                                                APAC, Marriott International           Martin Symes, CEO, Wego



                    Join the Asia travel executives Group on Linkedin or Join the Debate
                  on twitter by following @eyefortravel and using the event hashtag #tdsasia
Hear what our 2010 attendees had to say about the event:



 “
    I come to the Distribution Summit every
 year, and every year I always learn enough                    Who Attends this event?
 and make enough profitable partnerships to
 pay for any costs (time and money) many                  CEO, Air Asia X               Head of Distribution, Zuji
 times over.                                              Senior Director               President, Marco Polo
             ”
 Rod Welch - Founder, Hotel Guides
                                                          Commercial,                   Hotels
                                                          Agoda Company                 Vice President, Asia
                                                          Vice President, Airline       Pacific, Pegasus Solutions
                                                          Group Asia Pacific,

            “
                Excellent to see what everyone else                                     Senior Director, Online
                                                          Amadeus                       Distribution & Marketing,
            is doing within the tourism industry and      Executive Vice President,     Starwood Asia Pacific
            see what Air NZ needs to be doing to stay     Carlson Hotels Worldwide      Hotels & Resorts
            ahead. Kathryn Gregory - Director of          COO,                          Group Managing Director,
                   ”
            Marketing, Air New Zealand
                                                          Makemytrip.com                Discover Australia
                                                          Regional Director, SE Asia,   Holidays
                                                          Orbitz Worldwide              CEO, eMarketingEye
                                                          CEO, Sprice                   Group CEO,

   “
       EyeforTravel is always a great forum                                             Esplanade Hotel Group
                                                          Director, Tourism
   for tapping into the pulse of the Travel               Authority of Thailand         CEO & Founder,
   distribution/Online travel industry.                                                 Gap Adventures
   Aloke Bajpai - Founder & CEO, Ixigo
                                      ”                   Managing Director
                                                          Singapore, Royal              Vice President Yield
                                                          Caribbean Cruises             Management, Star Cruises
                                                          CEO, Wego                     Managing Director - India,
                                                          Vice President, Sabre         TripAdvisor
                                                          Hospitality Solutions         Co-founder, Adioso

            “
                 A great networking experience and
                                                          Director - Corporate          Senior Manager -
            it’s a huge plus that EyeforTravel organize   Revenue Management,           E-Commerce,
            practical strategy seminars to complement     Shangri-La Hotels             Las Vegas Sands
            2 days of intensive learning and
            cutting-edge trends.
                                 ”
            Annie Tsai - San Want Hotels Group




 “
     The broad scope of this conference
 offers a breadth of learning and invaluable,
 insightful information to take away and
 put to immediate use. We will surely
 return!     Stuart Cerullo - SVP Business
        ”
 Strategy & Special Project, Wyndham
 WorldwideInternational



            “
                The summit is always a great way to
            get updated on what’s happening now
            and what’s around the corner in online
            travel. Highly recommended!
                                          ”
            Linie Cortez-Palacio - Senior Director
            Sales, Marketing & Communications,
            Swiss-Belhotel International




 Reserve your place now for the best possible price: www.eyefortravel.com/tdsasia contact
Sinead Mallon for more information Email: sinead@eyefortravel.com T: 00 44 (0) 207 375 7228
Distribution Agenda
  dAY 1 MAY 18th                                                    Capitalize on the social Media                                              NetworkiNg Coffee Break
                                                                    Phenomenon                                                       Understand and Anticipate
opening keynote: the Return of
                                                                    Regardless of what sector or industry you belong to, the         the evolution of search
the Asian tigers                                                    fact remains that the enfant terrible of travel is here to       Online search is becoming increasingly complex and
Here we have gathered the foremost leaders across the               stay and the influence that social media has in shaping          social	with	the	advent	of	real-time	geo	pricing	and	rapid	
APAC region to share their expert insights, analysis and            our industry and its travel consumers is proving enormous.       advancement of search engine technology. The web has
predictions to help you understand how the current online           After years of false predictions and hype, it seems that         never been more transparent or cluttered – and how you
travel landscape has changed and what this means for your           social media has finally become a legitimate business            react to the online travel search revolution web will be vital
business.                                                           force which is changing the way we sell travel – Forever         in continuing to grow your online visibility and bottom line.
•	 Discover	the	new	economic	reality	of	the	travel	and	             •	 Get	the	low-down	on	how	intelligent	travel	brands	are	        •	 Analyze	and	understand	the	current	state	of	the	search	
   hospitality industries across APAC                                   leveraging social media to positively and profitably            landscape, which are the most popular and relevant
•	 Understand	the	lasting	impacts	of	the	downturn	on	today’s	           enhance existing business strategies                            sites for online search across the APAC region?
   online travel landscape and competitive ecosystem                •	 Understand	how	social	media	platforms,	customer	              •	 The	way	your	customer	interacts	with	the	web	is	
•	 Capitalize	on	the	latest	trends,	growth	markets	and	                 bases and business benefits vary across the fragmented          changing	–Understand	how	they	interact	with	the	web,	
   opportunities to storm ahead of your competitors and reap            APAC	market                                                     what tools are now at their disposal and how do they
   the rewards                                                      •	 Set	clear	KPIs	and	objectives	that	tally	with	your	overall	      behave online?
•	 Stay	ahead	of	the	curve	(and	your	rivals!)	Hear	game-                marketing	and	communications	goals	–	Engagement	             •	 Personalized	search	result	mechanisms	-	Discover	how	
   changing	trends,	predictions	and	the	up-and-coming	                  &	loyalty	vs	social	marketing	vs	real-time	customer	            this	can	directly	affect	your	SEO	rating
   players that will redefine our industry over the next 5 years        service                                                      •	 How	is	the	social	search	revolution	progressing	and	
Glenn Fogel, EVP, Priceline.com                                     •	 How	to	generate,	prove	and	measure	social	media	                 how can you position your website and products to
Robert Bailey, President & CEO, Abacus International                    success from your campaigns to win top management               capitalize?
Martin Warner, COO APAC, Carlson Wagonlit Travel                        backing                                                      •	 What	new	analytical	tools,	technologies	and	
Joe	Nguyen,	Vice	President,	Southeast	Asia,	comScore Inc            •	 Show	me	the	money!	Discover	the	secrets	to	cashing	              benchmarks	are	available	to	measure	and	refine	your	
                                                                                                                                        online exposure
            NetworkiNg Coffee Break                                     in	on	social	media	with	these	real-life	industry	success	
                                                                        stories                                                      •	 What’s	next	in	the	evolution	of	online	search	-	How	
                                                                                                                                        will developments in web 3.0 enable you to effectively
Capitalize on the new                                               •	 Integrate	social	media	with	loyalty	marketing	initiatives
                                                                                                                                        reach, engage, influence and sell to the next generation
distribution dynamic                                                Frank	Trampert,	Senior	Advisor,	Circos Brand Karma                  of online travellers?
                                                                    Anthony	Rawlins,	Managing	Director,	Digital Visitor              Sajith	Sivanandan	Head	of	Travel	&	Retail	SEA,	Google
After a year of OTA dominance, suppliers are enjoying a
reversal	of	fortunes	and	the	fickle	balance	of	distribution	        Ric	Shreves,	Partner,	Water & Stone                              Amit	Saberwal,	SVP,	Makemytrip.com
power is changing once again. Who holds sway? How can you           Vivek	Wagle,	Head	of	Digital	Editorial,	Lonely Planet            Mark	Inkster,	Managing	Director,	Online	Services,	SE	Asia,	
strike	the	right	deal	to	ensure	maximum	online	visibility,	brand	   Lily	Cheng,	Senior	Director	Business	Development	                Microsoft & Bing Travel
integrity	AND	best	price	per	sale?	Get	the	strategic	answers	       &	Strategy	APAC,	TripAdvisor                                     Denise	Peng,	EVP	Business	Development,	Qunar
you need from a panel of industry leaders that is sure to                      NetworkiNg DriNks Party                               Steven	Pang,	Chairman,	Youbibi.com
provoke	plenty	of	vigorous	debate!
Team Goliath: Lee McCabe, VP APAC, Expedia, Inc                                                                                                      NetworkiNg LuNCh
Brad Gurrie, GM, Travelzoo                                            dAY 2 MAY 19th                                                 Leverage Mobile technology
Grant	Colquhoun,	Director	of	Hotels	APAC,	Travelocity
                                                                    opening keynote: Reap                                            to engage with a virtually
Martin	Symes,	CEO,	Wego
Team David: Janice	Chan,	Director	Online	Distribution	&	            the ultimate commercial                                          Unlimited online Audience
Marketing,	Starwood Asia Pacific Hotels & Resorts                   reward and outperform the                                        The	smart	phone	market	is	expected	to	surge	30%	
Ricky	Ang,	VP	Sales	&	Marketing,	                                                                                                    by	2013	to	1.6	billion	users,	making	Mobile	the	ideal	
Hotel Equatorial Group
                                                                    competition with powerful                                        channel for businesses to engage, inspire and sell to huge
                                                                    customer strategies &                                            audiences across multiple consumer touch points. Travel
                  NetworkiNg LuNCh
                                                                    technologies                                                     decisions	and	relationships	can	be	made	or	broken	with	
the view From Above                                                 •	 Get	to	grips	with	your	travel	consumers’	demands,	
                                                                                                                                     mobile and the opportunity for growth is truly enormous –
                                                                                                                                     Are you ready?
In	2010,	the	Asia	Pacific	region	overtook	North	America	as	            expectations and buying behaviours – What are the
                                                                                                                                     •	 What	possibilities	do	mobile	devices	offer	over	
the	largest	aviation	market	in	the	world	and	an	additional	217	        lasting	impacts	of	the	downturn	on	today’s	travellers?           traditional channels and touch points?
million	travellers	are	expected	to	take	to	the	skies	within	Asia	   •	 Re-asses	what	really	influences	customer	decisions	and	       •	 Learn	new	best	practices	for	engaging,	retaining	and	
Pacific by 2013. The airline sector is also renowned for early         pro-actively	adapt	your	customer	strategy	to	continue	to	        seducing a vast and growing customer base with mobile
adoption,	innovation	and	strategic	change	–	So	what	lessons	           reach, engage, entice and retain customers old and new        •	 Harness	mobile	for	‘customer	recovery’	and	boost	
can the wider industry learn?                                       •	 Learn	how	to	gather	and	use	intelligence	from	all	your	          ancillary	revenues	with	highly	personalized	mobile	
•	 Successfully	react	and	adapt	to	customers,	competitors	             customer touch points to delight customers, cement               offerings
   and economic conditions that continue to change at                  lifetime loyalty and create a compelling competitive          •	 Understand	how	great	mobile	websites	&	functional	
   lightning speed                                                     advantage over rivals                                            apps	can	keep	customers	happy	and	keep	them	yours
•	 Learn	how	to	dramatically	improve	your	bottom	line	with	         •	 What	tools,	technologies	and	practices	can	you	employ	        •	 How	to	integrate	Mobile	with	your	existing	marketing	
   inspired ancillary revenue practices                                to	maximize	customer	engagement	and	develop	more	                and customer strategy
•	 Can	blue-collar	carriers	continue	to	compete	effectively	           effective	RM,	Sales	&	Marketing,	Customer	Service	and	        •	 Capitalize	on	the	explosion	of	location	based	mobile	
   with	the	rise	and	rise	of	low-	cost	carriers?                       Loyalty initiatives?                                             services and popular travel apps
•	 Plan	for	profit	-	Business	vs	Leisure	travelers,	Domestic	vs	    •	 Boost	top-lines	revenues	with	Dynamic	distribution	&	         •	 Drive	real	engagement,	revenue	and	long	term	brand	
   Long-haul	and	the	hottest	destinations	in	2011                      Consumer-centric	pricing                                         loyalty by delivering unprecedented mobile experiences
Michelle	Lee,	General	Manager,	Group	Marketing	&	Brand,	            •	 Future	Outlook	–	How	will	travel	be	distributed,	                and exceptional customer service
Virgin Blue                                                            marketed	and	sold	beyond	2011?                                Brett	Henry,	Vice	President	Marketing,	
Nura	Akbar,	eCommerce	Manager,	Emirates                             Sajith	Sivanandan,	Head	of	Travel,	Retail	&	Automobile	SEA,	     Abacus International & Sabre
Candice	Iyog,	Vice	President	for	Marketing	and	Distribution	        Google                                                           Christian Cadeo, Head of Brand Advertising, APAC,
Cebu Pacific Air                                                                                                                     AdMob (Google Inc)
                                                                    Tim Hughes, VP Orbitz Worldwide and Hotelclub
Chris	Amenechi,	Snr	Director,	Continental Airlines                                                                                   Andy	Ellwood,	Director	of	Business	Development,	
                                                                    Timothy	O’Neil	Dunne,	Managing	Partner		T2Impact
Lawrence Fong, eCommerce Manager,                                                                                                    Gowalla Inc
                                                                    William	Bao	Bean,	Managing	Director,	Singtel Innov8
Cathay Pacific Airways
                                                                                                                                                NetworkiNg Coffee Break
            NetworkiNg Coffee Break


                        Are you a social media fiend? Follow us on twitter @eyefortravel or see what
                            others are saying about the event by following our twitter hashtag #tdsasia
Best Practice Marketing strategies to Grow Your Brand & steal Market share
Despite	the	tremendous	growth	of	social	media,	trip	planning	     •	 Re-evaluate	SEO	&	SEM	vs	the	power	of	the	brand.	Make	your	         •	 Optimize	online	content,	drive	sales	with	partnerships	and	
websites and 3rd party distributors, your travel website             marketing	work	harder	and	smarter	to	yield	the	highest	level	of	       create	the	perfect	travel	booking	website	-	Hear	industry	
remains	the	most	cost-effective	channel	to	sell	travel	and	          sales for the lowest cost                                              success stories from the most popular brands in travel
promote	long	term	brand	loyalty.	Discover	the	latest	digital	     •	 Discover	the	latest	in	sophisticated	analytics	to	prove	tangible	   Vikas	Gulati,	VP,	Marketing	&	Business	Development,	Sprice
tools	and	techniques	to	maximize	direct	traffic,	increase	           ROI	for	every	marketing	dollar	you	spend                            Sameer	Poonja,	Group	Director	E-Commerce,
brand	visibility	and	convert	elusive	lookers	into	loyal	bookers   •	 Drive	traffic	to	your	cheapest	point	of	sale	-	Understand	how	      Exotissimo Travel Group
•	 Gain	valuable	insights	into	the	modern	travel	consumer	           to	adapt	your	online	marketing	strategy	to	maximize	direct	
                                                                                                                                         Edward	Zheng,	MD,	China Travel Service
   and	adapt	your	marketing	strategy	to	remain	relevant	and	         bookings	on	your	website
                                                                                                                                         Maria	Taylor,	Vice	President	Loyalty	&	Direct	Sales,	
   competitive                                                    •	 Is	offline	marketing	dead	in	the	water?	How	are	traditional	and	
                                                                                                                                         Accor Asia Pacific	(panel	only)
                                                                     offline	agencies	clawing	back	market	share?


                                                                   Revenue Management Agenda
 dAY 1 MAY 18th                                                     Greg	Albertini,	Regional	VP	Revenue	Strategy,	APAC,	
                                                                    Marriott International
                                                                                                                                         •	 Choreograph	synergistic	RM,	Marketing	and	CRM	initiatives	
                                                                                                                                            to	develop	‘markets	of	one’,	unparalleled	customer	
Plenary Presentation – stay                                         Puneet	Mahindroo,	Corporate	Director	of	RM	&	Global	                    engagement and love for your brand
                                                                    Distribution,	Taj Hotels & Resorts                                   Steve	Pinchuk,	Founder	&	CEO,	
Ahead of the evolution of                                                                                                                Profit Optimization Strategies
                                                                    Christine	Zhang,	Managing	Director	APAC,
Revenue Management                                                  Hotel Reservation Service (China)                                    Kathrin	Artaker,	Senior	Manager	Revenue	Management	
Sherri	Kimes	reveals	the	most	important	changes,	trends,	                                                                                Systems	&	Training,	Starwood Hotels and Resorts
                                                                                 NetworkiNg Coffee Break
and	innovative	RM	practices	that	will	re-define	the	future	                                                                              Duncan	Bramwell,	MD,	Revenue Performance
of hospitality revenue management in years to come. This            discover Profitable RM                                                                 NetworkiNg LuNCh
seminal international study of more than 500 RM professionals       technologies to suit every
will focus on the changing role of Revenue Mangers, new
                                                                    Business and Budget                                                  discover Cutting-edge Gaming
metrics for measuring success and forecast future trends &                                                                               RM strategies
technologies that will positively and profitably enhance your       Innovations in data management and RM systems continue
business in 2011 and beyond.                                        to	transform	the	RM	discipline	and	revolutionize	the	role	           Session Moderated by	Bonnie	Spalding,	VP	Business	
                                                                    of	today’s	revenue	manager.	So	how	can	you	continue	to	              Consulting, The Rainmaker Group
Revenue Management                                                  innovate	and	seize	new	opportunities	on	a	limited	budget?            The gaming and casino sector has long been at the frontier of
3.0 debate                                                          •	 Find	the	right	solution	to	fit	your	particular	business	needs,	   bleeding-edge	pricing	tactics	to	reap	the	maximum	rewards	
                                                                       goals and customer base – What are the costs, steps and           across the full spectrum of customers. Hear the secrets of
This is your chance to get the answers you need to drive your
                                                                       benefits involved?                                                RM	success	from	the	pioneers	of	next-generation	Revenue	
business	forward	from	an	awe-inspiring	panel	of	RM	thought	
                                                                    •	 Adopt	a	more	cost-effective	incremental	RM	approach	by	           Management – What lessons can you learn to enhance your
leaders including:
                                                                       gradually fusing new technologies and capabilities with           existing strategies?
Jeannette	Ho,	VP	Revenue	Management	&	Distribution,	
                                                                       your existing systems                                             •	 Understand	what	really	influences	customer	decision-
Fairmont Raffles Hotels International                                                                                                       making	and	loyalty:	How	can	you	engage	them	as	a	friend	
                                                                    •	 Analyze	the	most	meaningful	metrics,	KPI’s	and	analytical	
Ben George, VP of RM, APAC, Hilton Worldwide                                                                                                and	a	strategic	long-term	ally	rather	than	a	transactional	
                                                                       tools to measure the success of your RM strategies
Maunik	Thacker,	VP	Revenue	Optimization,	                                                                                                   target?
                                                                    •	 Leadership	In	Revenue	Management	-	How	to	successfully	
The Marina Bay Sands                                                                                                                     •	 Accurately	predict	consumer	lifecycles	-	Anticipate	what	will	
                                                                       influence	and	sell	your	ideas	to	key	stakeholders
Sherri	Kimes	-	STB	Distinguished	Professor	of	Asian	                                                                                        they want, when will they want it and at what price level
                                                                    •	 Cultivate,	train	and	retain	talented	revenue	managers	
Hospitality Management, Cornell-nanyang Institute of                                                                                     •	 Learn	when	to	up-sell	or	cross-sell	the	right	ancillary	
Hospitality Management                                              •	 Learn	how	the	role	of	Revenue	Manager	is	set	to	                     products	to	the	right	customers	to	boost	your	top-line	
                                                                       change over the next years as technologies, customers,               revenues and total value proposition
             NetworkiNg LuNCh Break                                    competitors and economic conditions continue to change            •	 Discover	the	golden	rules	to	avoid	‘turning	off’	customers:	
take the Power Back! strike                                         John	Poon,	Regional	Director,	                                          What recovery strategies can be employed to regain trust
                                                                    Easy Revenue Management Solutions Ltd
the Most Profitable Balance                                                                                                                 and reinforce loyalty?
                                                                    Jonathan	Low,	Regional	Director,	                                    Donny	Lau,	Director	of	Revenue	Management	&	Hotel	
between direct and 3rd Party                                        PowerUp Hospitality Success                                          Operations, MGM Macau
inventory                                                           Grahame	Tate,	Managing	Director	APAC,	                               Speaker	TBC,	City of Dreams Macau
The resurgence of consumer demand and spending mean                 IDeaS, A SAS Company                                                 Maunik	Thacker,	VP	Revenue	Optimization,	
that	hoteliers	must	once	again	re-think	their	RM	strategy	and	                   NetworkiNg DriNks Party                                 The Marina Bay Sands
OTA	contracts!	Discover	how	to	set	the	optimal	balance	which	                                                                                             NetworkiNg Coffee
ensures	maximum	exposure	and	top-line	revenues	to	bolster	            dAY 2 MAY 19th
your	market	share	and	profit	margins.                                                                                                    Capitalize on Ancillary Profits
•	 What	new	terms	and	conditions	should	hoteliers	demand	           Gain an in-depth Understanding                                       and total Revenue Management
   from	the	‘Big	Bad	Wolves’?                                       of Customer Centricity and how                                       Understand	how	to	shift	the	focus	from	rooms	and	seats	onto	
•	 How	does	this	dynamic	change	for	medium-to-small	                it Affects RM strategy                                               unbundling, merchandising and ancillary charges
   hoteliers and do the same rules apply?
                                                                    Integrate CRM, Predictive Analytics technology and RM to Win         •	 Maximise	the	revenue	from	ancillary	charges	like	F&B,	Spa,	
•	 Profit	from	rate	obscurity	and	master	the	art	of	dynamic	
                                                                    the	Ultimate	Commercial	Reward                                          non-hotel	guest	engagement,	meeting	room	space,	and	
   pricing
                                                                                                                                            parking
•	 To	discount	or	to	not	discount?	Do	the	short	term	benefits	      •	 Take	advantage	of	predictive	analytics	and	advanced	
                                                                       behavioral	economics	to	establish	a	1-to-1	alliance	with	         •	 F&B,	Spa	and	MICE	RM:	How	has	the	game	changed	and	
   outweigh profit and brand erosion?                                                                                                       how can you adapt your Total RM strategy to reap the
•	 Understand	the	benefits	for	coalition	between	independent	          high lifetime value customers
                                                                                                                                            maximum rewards?
   hotels	-	Is	there	a	case	for	cartel-style	pricing	and	           •	 What	tools,	channels	and	technologies	are	at	Revenue	
                                                                                                                                         •	 Hear	innovative	ideas	on	maximizing	return	on	empty	
   distribution?                                                       Manager’s	disposal	to	develop	closer,	longer	and	more	
                                                                                                                                            rooms, seats, cars and cruises
•	 Analyse	and	clearly	attribute	RevPar	and	GOPPAR	to	third	           profitable relationships?
                                                                                                                                         Shailesh	Pallipuram,	Director	RM	SEA,	IHG
   party partnerships – What is the optimal blend in the new        •	 Innovate	and	differentiate	with	intelligent	data	management	
                                                                                                                                         Jurgen Ortelee, VP Revenue Performance,
   economic reality?                                                   techniques
                                                                                                                                         Pan Pacific Hotels Group
•	 Achieve	a	win-win,	mutually	beneficial	long-term	                •	 Use	behavioural	targeting,	advanced	segmentation	and	the	
                                                                                                                                         Helen	Hao,	Regional	Director	of	RM,	China,	
   relationship with third parties                                     lifetime consumer worth cycle to deliver highly relevant,         Starwood Hotels & Resorts
Roman	Kesseli,	Director,	Market	Management,	Expedia                    timely	and	truly	personalized	communications	for	each	
                                                                                                                                         Brij	Chachra,	Director,	Revenue Management India,
                                                                       consumer set
                                                                                                                                         Middle East & Africa, Preferred Hotel Group



             Reserve Your Place before February 4th to claim the Super Early Bird $300 Discount!
Travel Distribution Summit                                                                                                                                  Register
                                                                                                                                                              before Feb 4th

v                                                                             Asia 2011                                                                      save
        May 18-19, 2011
        The Marriott Downtown, Singapore
                                                                                                                      NO RISK REGISTRATION
                                                                                                                      We understand that your
                                                                                                                                                             $300!
                                                                                                                      plans change. You can
                                                                                                                      cancel and claim a FULL
                                                                                                                      refund right up until
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       3 eAsY WAYs to ReGisteR RiGht noW!
            onLine                              secure & simple registration online at www.eyefortravel.com/tdsasia

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            Phone                               Call our head of sales, sinead on 00 44 207 375 7228



                          GoLd PAss                                                    siLveR PAss                                             BRonze PAss
          Full access to 2 day conference, including lunches,                  Full access to 2 day conference, including                  Full access to 2 day conference,
          refreshments and networking parties                                  lunches, refreshments and networking                        including lunches, refreshments and
          Complete audio content and all slide presentations                   parties.                                                    networking parties.
          sent to you post event.                                              Complete audio content and all slide
          One year’s subscription to EyeforTravel’s                            presentations sent to you post event.
          Knowledge box - See below**




    Discounted Rates for Travel                 Super Early      Early Bird       Normal                Standard Rates*                   Super Early    Early Bird     Normal
                Companies*                       Bird Rate         Rate            Price          *These rates apply to any company        Bird Rate       Rate          Price
    *These rates apply to companies that        SAVE $315       Save $105                       that does nOT sell travel products, or    SAVE $315     Save $105
    sell travel products, or provide a direct   Register by     Register by        After         provide a direct B2C service to travel   Register by   Register by      After
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                 Gold Pass                       $1,785           $1,995          $2,100                    Gold Pass                      $1,885         $2,095        $2,200


                Silver Pass                      $1,045           $1,255          $1,360                   Silver Pass                     $1,145         $1,355        $1,460


               Bronze Pass                        $835            $1,045          $1,150                  Bronze Pass                       $935          $1,145        $1,250




             **UPGRAde to A GoLd PAss And
                                                                                                 Complimentary Practical Workshops
         ACCess UnRivALLed onLine GLoBAL Content
                                                                                                    these interactive seminars will provide the busy travel
                                                                                                   executive with personalized advice and practical know-
                    Purchase a Gold                      Access to the audio or video               how from industry leaders such as hednA and Google.
                    conference pass                      footage for all future Eyefortravel
                    and gain access to                   events for 1 year. The event             these practical seminars provide the perfect compliment
                    EyeforTravel’s newly                 footage contains hugely valuable          to 2 days of intensive learning and are designed to give
                    launched ‘Knowledge                  opinion, data and strategic              you actionable best practice strategies to take hoem and
                                                         insights from top travel brands                                   implement.
     Box’. The Knowledge Box is jam
                                                         from all over the world                     For more details check out the official event website:
     packed full of content including:
        3 years of research, market                      Extensive networking                                    www.eyefortravel.com/tdsasia
        reports, and practical case studies.             opportunities - Get in touch with
                                                         the leaders in online travel with
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        content that can only be found via               1 year via the EyeforTravel online
        the EyeforTravel Knowledge Box.                  networking service.
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Eyefor Travel Tds Asia 2011

  • 1. Asia’s No.1 Meeting Place for Online Travel Professionals Register before Feb 4th save Travel Distribution Summit $300! see back page Asia 2011 May 18-19, The Marriott Downtown, Singapore Best-PRACtiCe stRAteGies to stoRM AheAd oF YoUR CoMPetitoRs in A thRivinG APAC MARket Gain expert Analysis, Fresh industry trends and Profit-enhancing strategies including: Plan For Profit harness the social & Create a lasting competitive Mobile Revolution advantage as your customers, competitors Develop a closer, more profitable long-term and online landscape continue to change relationship with customers old and new by at lightning speed. leveraging the raw power of social and mobile channels. Capitalize on the new discover Profitable Revenue distribution Landscape Management strategies Discover the most profitable distribution Boost top-line revenues with innovative strategy for your business from leading OTA’s, Revenue Management trends, tactics Hotels, Airlines and GDS’s. and technologies. WheRe eLse CAn YoU Find eXPeRt sPeAkeRs Like this? see the FULL sPeAkeR Line-UP inside! Glenn Fogel Sajith Sivanandan Robert Bailey Maunik Thacker Wilfred Fan Jeanette Ho Lee McCabe EVP Head of Travel President & CEO VP Profit VP VP Distribution VP APAC Priceline.com & Retail SEA Abacus Optimization Agoda & RM expedia inc Google international Marina Bay Raffles hotels sands and Resorts Sponsored by: www.eyefortravel.com/tdasia
  • 2. Get up-to-date event information at www.eyefortravel.com/tdasia Asia’s Largest Meeting Place for Online What Makes This Event Unique and Why Travel Professionals Should You Attend? 1. PoWeRFUL netWoRkinG oPPoRtUnities With Having successfully navigated the turbulence and uncertainty of last An indUstRY eLite - The size and seniority of our audience year, resilient APAC travel companies have emerged into a new and means direct contact with the real influencers of our industry. vastly changed online landscape - Asian Markets enjoyed a strong and With over 10 hours set aside for you to forge profitable rapid recovery, particularly in the ebullient airline sector. But with great partnerships and new deals, we guarantee you won’t be change comes new challenges and even greater opportunities - and disappointed. those that pro actively adapt stand to gain greatest market share and profit margins in today’s ultra-competitive landscape. 2. indUstRY eXPeRtise - Hear and learn from industry- I have dedicated months of research towards digging out the most leading speakers from the most successful travel brands in the critical industry trends, tactics and technologies to garner growth in world. No other event can offer you the same breadth and depth 2011 and beyond. Each session has been tailored specifically towards of cutting edge, hard-hitting topics from such an impressive line- giving you actionable, best-practice strategies to get you on track for up of expert speakers. record profits. 3. UnRivALLed QUALitY oF Content - This conference Whether you need pragmatic advice on a winning distribution mix, agenda is the result of many months of rigorous research innovative social media or mobile strategies or cutting-edge RM to tackle the most critical trends, issues, innovations and tactics, our expert speakers will cut through the hype and arm you with opportunities faced by our industry, as decided by you. essential ‘how to’ advice to take home and implement. 4. Roi - EyeforTravel is renowned for producing industry events This year, the format has been designed to be much more interactive of the highest caliber, but providing unsurpassed value for your and reliant on audience participation to keep the focus on your money remains core to our DNA. The summit provides access particular business needs and goals. to 16 in-depth sessions to give the busy executive maximum As always, networking remains an essential element of the summit value and a clear return on the cost and time spent away from and there are over 10 hours set aside for you to forge profitable new the office. contacts and partnerships. Looking through the brochure, I think you 5. PUt theoRY into PRACtiCe - Gain essential practical 50% see why this event’s outstanding value, 9% EVP/SVP will VP/Director unrivalled speaker line-up advice, innovative best-practice tactics and fresh strategies to 22% audience size and seniority has established itOther premier event and Manager/Senior Manager 2% as the take home and apply directly to your business. Each of our 9 17%Asia’s online travel industry. for President/CEO/MD/Owner in-depth sessions are case-study based and backed by real examples from all sectors of the online travel industry. I look forward to meeting Marco Saio, EyeforTravel 6. inteRACtive & hiGhLY PeRsonALized AdviCe - Our you at what’s set to be a Global Event Director interactive Q&A debates and practical workshops will give you fantastic event in50% VP/Director Singapore. marco@eyefortravel.com the strategic know-how and personalized answers you need to 9% EVP/SVP 22% 00 44(0)207 375 7219 Manager/Senior Manager 2% Other drive your business forward in 2011 and beyond. 17% President/CEO/MD/Owner 550+ Senior Travel Professionals in 2010 Top Speakers include: Glenn Fogel, EVP, Priceline.com Lee McCabe, VP APAC, Expedia Breakdown By Industry sector Sajith Sivanandan, Head of Travel, Robert Bailey, President & CEO, Google South East Asia Abacus International Kathrin Artaker, Senior Manager Don Birch, Managing Partner, Revenue Management, Starwood Asia China Opportunities Pacific Hotels & Resorts Ricky Ang, VP Sales & Marketing, Jeanette Ho, VP Distribution & RM, Hotel Equatorial Raffles Hotels and Resorts Roman Kesseli, Director, Market Senior Distribution Executive, Management, Expedia 45% 45% Travel Suppliers (airlines, hotels, car hire, cruise etc.) Travel Suppliers (airlines, hotel, car car hire,cruise etc.) 45% Travel Suppliers (airlines, hotels, hire, cruise etc.) Emirates, TBA Timothy Hughes, VP, Orbitz 28% Travel Intermediaries (travel agents, OTAs, tour operators etc.) 28% 28% Travel Intermediaries (travel agents, OTAs,tour operators etc.) 25% Technology/Marketing Solutions OTAs, tour operators etc.) Travel Intermediaries (travel agents, Mark Inkster, Managing Director, Worldwide and Hotelclub and Founder 25% Technology/Marketing Solutions Press, Academics) 2% Other (Consultants, Analysts, Online Services, SE Asia, Microsoft of The BOOT 25% Technology/Marketing Solutions 2% Other (Consultants, Analysts, Press, Academics) Martin Warner, COO APAC, Sherri Kimes, STB Distinguished 2% Other (Consultants, Analysts, Press, Academics) Carlson Wagonlit Travel Professor of Asian Hospitality Michelle Lee, General Manager, Group Management, Cornell-Nanyang Institute Marketing & Brand, Virgin Blue Shailesh Pallipuram, SEA Area attendee demographIcs Ben George, Senior Director of Director RM, IHG Revenue & Service Delivery, Morris Sim, Co-Founder, Hilton Worldwide Circos Brand Karma Maria Taylor, Vice President Loyalty Puneet Mahindroo, & Direct Sales, Accor Asia Pacific Corporate Director Deep Kalra, Founder & CEO, of RM & Global Distribution, Makemytrip.com Taj Hotels, Resort & Palaces 50% VP/Director 50% VP/Director 50% VP/Director 9% 9% EVP/SVP EVP/SVP 8% EVP/SVP Bruce Poon Tip, Founder, Grahame Tate, Managing Director 22% Manager/Senior Manager 2% Other 22% Manager/Senior Manager 2% Other GAP Adventures Asia Pacific, IDeaS, a SAS Company 22% Manager/Senior Manager 17% President/CEO/MD/Owner 2% Other 17% President/CEO/MD/Owner Greg Albertini, VP Revenue Strategy Ray Bigger, CEO, Think8 17% President/CEO/MD/Owner APAC, Marriott International Martin Symes, CEO, Wego Join the Asia travel executives Group on Linkedin or Join the Debate on twitter by following @eyefortravel and using the event hashtag #tdsasia
  • 3. Hear what our 2010 attendees had to say about the event: “ I come to the Distribution Summit every year, and every year I always learn enough Who Attends this event? and make enough profitable partnerships to pay for any costs (time and money) many CEO, Air Asia X Head of Distribution, Zuji times over. Senior Director President, Marco Polo ” Rod Welch - Founder, Hotel Guides Commercial, Hotels Agoda Company Vice President, Asia Vice President, Airline Pacific, Pegasus Solutions Group Asia Pacific, “ Excellent to see what everyone else Senior Director, Online Amadeus Distribution & Marketing, is doing within the tourism industry and Executive Vice President, Starwood Asia Pacific see what Air NZ needs to be doing to stay Carlson Hotels Worldwide Hotels & Resorts ahead. Kathryn Gregory - Director of COO, Group Managing Director, ” Marketing, Air New Zealand Makemytrip.com Discover Australia Regional Director, SE Asia, Holidays Orbitz Worldwide CEO, eMarketingEye CEO, Sprice Group CEO, “ EyeforTravel is always a great forum Esplanade Hotel Group Director, Tourism for tapping into the pulse of the Travel Authority of Thailand CEO & Founder, distribution/Online travel industry. Gap Adventures Aloke Bajpai - Founder & CEO, Ixigo ” Managing Director Singapore, Royal Vice President Yield Caribbean Cruises Management, Star Cruises CEO, Wego Managing Director - India, Vice President, Sabre TripAdvisor Hospitality Solutions Co-founder, Adioso “ A great networking experience and Director - Corporate Senior Manager - it’s a huge plus that EyeforTravel organize Revenue Management, E-Commerce, practical strategy seminars to complement Shangri-La Hotels Las Vegas Sands 2 days of intensive learning and cutting-edge trends. ” Annie Tsai - San Want Hotels Group “ The broad scope of this conference offers a breadth of learning and invaluable, insightful information to take away and put to immediate use. We will surely return! Stuart Cerullo - SVP Business ” Strategy & Special Project, Wyndham WorldwideInternational “ The summit is always a great way to get updated on what’s happening now and what’s around the corner in online travel. Highly recommended! ” Linie Cortez-Palacio - Senior Director Sales, Marketing & Communications, Swiss-Belhotel International Reserve your place now for the best possible price: www.eyefortravel.com/tdsasia contact Sinead Mallon for more information Email: sinead@eyefortravel.com T: 00 44 (0) 207 375 7228
  • 4. Distribution Agenda dAY 1 MAY 18th Capitalize on the social Media NetworkiNg Coffee Break Phenomenon Understand and Anticipate opening keynote: the Return of Regardless of what sector or industry you belong to, the the evolution of search the Asian tigers fact remains that the enfant terrible of travel is here to Online search is becoming increasingly complex and Here we have gathered the foremost leaders across the stay and the influence that social media has in shaping social with the advent of real-time geo pricing and rapid APAC region to share their expert insights, analysis and our industry and its travel consumers is proving enormous. advancement of search engine technology. The web has predictions to help you understand how the current online After years of false predictions and hype, it seems that never been more transparent or cluttered – and how you travel landscape has changed and what this means for your social media has finally become a legitimate business react to the online travel search revolution web will be vital business. force which is changing the way we sell travel – Forever in continuing to grow your online visibility and bottom line. • Discover the new economic reality of the travel and • Get the low-down on how intelligent travel brands are • Analyze and understand the current state of the search hospitality industries across APAC leveraging social media to positively and profitably landscape, which are the most popular and relevant • Understand the lasting impacts of the downturn on today’s enhance existing business strategies sites for online search across the APAC region? online travel landscape and competitive ecosystem • Understand how social media platforms, customer • The way your customer interacts with the web is • Capitalize on the latest trends, growth markets and bases and business benefits vary across the fragmented changing –Understand how they interact with the web, opportunities to storm ahead of your competitors and reap APAC market what tools are now at their disposal and how do they the rewards • Set clear KPIs and objectives that tally with your overall behave online? • Stay ahead of the curve (and your rivals!) Hear game- marketing and communications goals – Engagement • Personalized search result mechanisms - Discover how changing trends, predictions and the up-and-coming & loyalty vs social marketing vs real-time customer this can directly affect your SEO rating players that will redefine our industry over the next 5 years service • How is the social search revolution progressing and Glenn Fogel, EVP, Priceline.com • How to generate, prove and measure social media how can you position your website and products to Robert Bailey, President & CEO, Abacus International success from your campaigns to win top management capitalize? Martin Warner, COO APAC, Carlson Wagonlit Travel backing • What new analytical tools, technologies and Joe Nguyen, Vice President, Southeast Asia, comScore Inc • Show me the money! Discover the secrets to cashing benchmarks are available to measure and refine your online exposure NetworkiNg Coffee Break in on social media with these real-life industry success stories • What’s next in the evolution of online search - How will developments in web 3.0 enable you to effectively Capitalize on the new • Integrate social media with loyalty marketing initiatives reach, engage, influence and sell to the next generation distribution dynamic Frank Trampert, Senior Advisor, Circos Brand Karma of online travellers? Anthony Rawlins, Managing Director, Digital Visitor Sajith Sivanandan Head of Travel & Retail SEA, Google After a year of OTA dominance, suppliers are enjoying a reversal of fortunes and the fickle balance of distribution Ric Shreves, Partner, Water & Stone Amit Saberwal, SVP, Makemytrip.com power is changing once again. Who holds sway? How can you Vivek Wagle, Head of Digital Editorial, Lonely Planet Mark Inkster, Managing Director, Online Services, SE Asia, strike the right deal to ensure maximum online visibility, brand Lily Cheng, Senior Director Business Development Microsoft & Bing Travel integrity AND best price per sale? Get the strategic answers & Strategy APAC, TripAdvisor Denise Peng, EVP Business Development, Qunar you need from a panel of industry leaders that is sure to NetworkiNg DriNks Party Steven Pang, Chairman, Youbibi.com provoke plenty of vigorous debate! Team Goliath: Lee McCabe, VP APAC, Expedia, Inc NetworkiNg LuNCh Brad Gurrie, GM, Travelzoo dAY 2 MAY 19th Leverage Mobile technology Grant Colquhoun, Director of Hotels APAC, Travelocity opening keynote: Reap to engage with a virtually Martin Symes, CEO, Wego Team David: Janice Chan, Director Online Distribution & the ultimate commercial Unlimited online Audience Marketing, Starwood Asia Pacific Hotels & Resorts reward and outperform the The smart phone market is expected to surge 30% Ricky Ang, VP Sales & Marketing, by 2013 to 1.6 billion users, making Mobile the ideal Hotel Equatorial Group competition with powerful channel for businesses to engage, inspire and sell to huge customer strategies & audiences across multiple consumer touch points. Travel NetworkiNg LuNCh technologies decisions and relationships can be made or broken with the view From Above • Get to grips with your travel consumers’ demands, mobile and the opportunity for growth is truly enormous – Are you ready? In 2010, the Asia Pacific region overtook North America as expectations and buying behaviours – What are the • What possibilities do mobile devices offer over the largest aviation market in the world and an additional 217 lasting impacts of the downturn on today’s travellers? traditional channels and touch points? million travellers are expected to take to the skies within Asia • Re-asses what really influences customer decisions and • Learn new best practices for engaging, retaining and Pacific by 2013. The airline sector is also renowned for early pro-actively adapt your customer strategy to continue to seducing a vast and growing customer base with mobile adoption, innovation and strategic change – So what lessons reach, engage, entice and retain customers old and new • Harness mobile for ‘customer recovery’ and boost can the wider industry learn? • Learn how to gather and use intelligence from all your ancillary revenues with highly personalized mobile • Successfully react and adapt to customers, competitors customer touch points to delight customers, cement offerings and economic conditions that continue to change at lifetime loyalty and create a compelling competitive • Understand how great mobile websites & functional lightning speed advantage over rivals apps can keep customers happy and keep them yours • Learn how to dramatically improve your bottom line with • What tools, technologies and practices can you employ • How to integrate Mobile with your existing marketing inspired ancillary revenue practices to maximize customer engagement and develop more and customer strategy • Can blue-collar carriers continue to compete effectively effective RM, Sales & Marketing, Customer Service and • Capitalize on the explosion of location based mobile with the rise and rise of low- cost carriers? Loyalty initiatives? services and popular travel apps • Plan for profit - Business vs Leisure travelers, Domestic vs • Boost top-lines revenues with Dynamic distribution & • Drive real engagement, revenue and long term brand Long-haul and the hottest destinations in 2011 Consumer-centric pricing loyalty by delivering unprecedented mobile experiences Michelle Lee, General Manager, Group Marketing & Brand, • Future Outlook – How will travel be distributed, and exceptional customer service Virgin Blue marketed and sold beyond 2011? Brett Henry, Vice President Marketing, Nura Akbar, eCommerce Manager, Emirates Sajith Sivanandan, Head of Travel, Retail & Automobile SEA, Abacus International & Sabre Candice Iyog, Vice President for Marketing and Distribution Google Christian Cadeo, Head of Brand Advertising, APAC, Cebu Pacific Air AdMob (Google Inc) Tim Hughes, VP Orbitz Worldwide and Hotelclub Chris Amenechi, Snr Director, Continental Airlines Andy Ellwood, Director of Business Development, Timothy O’Neil Dunne, Managing Partner T2Impact Lawrence Fong, eCommerce Manager, Gowalla Inc William Bao Bean, Managing Director, Singtel Innov8 Cathay Pacific Airways NetworkiNg Coffee Break NetworkiNg Coffee Break Are you a social media fiend? Follow us on twitter @eyefortravel or see what others are saying about the event by following our twitter hashtag #tdsasia
  • 5. Best Practice Marketing strategies to Grow Your Brand & steal Market share Despite the tremendous growth of social media, trip planning • Re-evaluate SEO & SEM vs the power of the brand. Make your • Optimize online content, drive sales with partnerships and websites and 3rd party distributors, your travel website marketing work harder and smarter to yield the highest level of create the perfect travel booking website - Hear industry remains the most cost-effective channel to sell travel and sales for the lowest cost success stories from the most popular brands in travel promote long term brand loyalty. Discover the latest digital • Discover the latest in sophisticated analytics to prove tangible Vikas Gulati, VP, Marketing & Business Development, Sprice tools and techniques to maximize direct traffic, increase ROI for every marketing dollar you spend Sameer Poonja, Group Director E-Commerce, brand visibility and convert elusive lookers into loyal bookers • Drive traffic to your cheapest point of sale - Understand how Exotissimo Travel Group • Gain valuable insights into the modern travel consumer to adapt your online marketing strategy to maximize direct Edward Zheng, MD, China Travel Service and adapt your marketing strategy to remain relevant and bookings on your website Maria Taylor, Vice President Loyalty & Direct Sales, competitive • Is offline marketing dead in the water? How are traditional and Accor Asia Pacific (panel only) offline agencies clawing back market share? Revenue Management Agenda dAY 1 MAY 18th Greg Albertini, Regional VP Revenue Strategy, APAC, Marriott International • Choreograph synergistic RM, Marketing and CRM initiatives to develop ‘markets of one’, unparalleled customer Plenary Presentation – stay Puneet Mahindroo, Corporate Director of RM & Global engagement and love for your brand Distribution, Taj Hotels & Resorts Steve Pinchuk, Founder & CEO, Ahead of the evolution of Profit Optimization Strategies Christine Zhang, Managing Director APAC, Revenue Management Hotel Reservation Service (China) Kathrin Artaker, Senior Manager Revenue Management Sherri Kimes reveals the most important changes, trends, Systems & Training, Starwood Hotels and Resorts NetworkiNg Coffee Break and innovative RM practices that will re-define the future Duncan Bramwell, MD, Revenue Performance of hospitality revenue management in years to come. This discover Profitable RM NetworkiNg LuNCh seminal international study of more than 500 RM professionals technologies to suit every will focus on the changing role of Revenue Mangers, new Business and Budget discover Cutting-edge Gaming metrics for measuring success and forecast future trends & RM strategies technologies that will positively and profitably enhance your Innovations in data management and RM systems continue business in 2011 and beyond. to transform the RM discipline and revolutionize the role Session Moderated by Bonnie Spalding, VP Business of today’s revenue manager. So how can you continue to Consulting, The Rainmaker Group Revenue Management innovate and seize new opportunities on a limited budget? The gaming and casino sector has long been at the frontier of 3.0 debate • Find the right solution to fit your particular business needs, bleeding-edge pricing tactics to reap the maximum rewards goals and customer base – What are the costs, steps and across the full spectrum of customers. Hear the secrets of This is your chance to get the answers you need to drive your benefits involved? RM success from the pioneers of next-generation Revenue business forward from an awe-inspiring panel of RM thought • Adopt a more cost-effective incremental RM approach by Management – What lessons can you learn to enhance your leaders including: gradually fusing new technologies and capabilities with existing strategies? Jeannette Ho, VP Revenue Management & Distribution, your existing systems • Understand what really influences customer decision- Fairmont Raffles Hotels International making and loyalty: How can you engage them as a friend • Analyze the most meaningful metrics, KPI’s and analytical Ben George, VP of RM, APAC, Hilton Worldwide and a strategic long-term ally rather than a transactional tools to measure the success of your RM strategies Maunik Thacker, VP Revenue Optimization, target? • Leadership In Revenue Management - How to successfully The Marina Bay Sands • Accurately predict consumer lifecycles - Anticipate what will influence and sell your ideas to key stakeholders Sherri Kimes - STB Distinguished Professor of Asian they want, when will they want it and at what price level • Cultivate, train and retain talented revenue managers Hospitality Management, Cornell-nanyang Institute of • Learn when to up-sell or cross-sell the right ancillary Hospitality Management • Learn how the role of Revenue Manager is set to products to the right customers to boost your top-line change over the next years as technologies, customers, revenues and total value proposition NetworkiNg LuNCh Break competitors and economic conditions continue to change • Discover the golden rules to avoid ‘turning off’ customers: take the Power Back! strike John Poon, Regional Director, What recovery strategies can be employed to regain trust Easy Revenue Management Solutions Ltd the Most Profitable Balance and reinforce loyalty? Jonathan Low, Regional Director, Donny Lau, Director of Revenue Management & Hotel between direct and 3rd Party PowerUp Hospitality Success Operations, MGM Macau inventory Grahame Tate, Managing Director APAC, Speaker TBC, City of Dreams Macau The resurgence of consumer demand and spending mean IDeaS, A SAS Company Maunik Thacker, VP Revenue Optimization, that hoteliers must once again re-think their RM strategy and NetworkiNg DriNks Party The Marina Bay Sands OTA contracts! Discover how to set the optimal balance which NetworkiNg Coffee ensures maximum exposure and top-line revenues to bolster dAY 2 MAY 19th your market share and profit margins. Capitalize on Ancillary Profits • What new terms and conditions should hoteliers demand Gain an in-depth Understanding and total Revenue Management from the ‘Big Bad Wolves’? of Customer Centricity and how Understand how to shift the focus from rooms and seats onto • How does this dynamic change for medium-to-small it Affects RM strategy unbundling, merchandising and ancillary charges hoteliers and do the same rules apply? Integrate CRM, Predictive Analytics technology and RM to Win • Maximise the revenue from ancillary charges like F&B, Spa, • Profit from rate obscurity and master the art of dynamic the Ultimate Commercial Reward non-hotel guest engagement, meeting room space, and pricing parking • To discount or to not discount? Do the short term benefits • Take advantage of predictive analytics and advanced behavioral economics to establish a 1-to-1 alliance with • F&B, Spa and MICE RM: How has the game changed and outweigh profit and brand erosion? how can you adapt your Total RM strategy to reap the • Understand the benefits for coalition between independent high lifetime value customers maximum rewards? hotels - Is there a case for cartel-style pricing and • What tools, channels and technologies are at Revenue • Hear innovative ideas on maximizing return on empty distribution? Manager’s disposal to develop closer, longer and more rooms, seats, cars and cruises • Analyse and clearly attribute RevPar and GOPPAR to third profitable relationships? Shailesh Pallipuram, Director RM SEA, IHG party partnerships – What is the optimal blend in the new • Innovate and differentiate with intelligent data management Jurgen Ortelee, VP Revenue Performance, economic reality? techniques Pan Pacific Hotels Group • Achieve a win-win, mutually beneficial long-term • Use behavioural targeting, advanced segmentation and the Helen Hao, Regional Director of RM, China, relationship with third parties lifetime consumer worth cycle to deliver highly relevant, Starwood Hotels & Resorts Roman Kesseli, Director, Market Management, Expedia timely and truly personalized communications for each Brij Chachra, Director, Revenue Management India, consumer set Middle East & Africa, Preferred Hotel Group Reserve Your Place before February 4th to claim the Super Early Bird $300 Discount!
  • 6. Travel Distribution Summit Register before Feb 4th v Asia 2011 save May 18-19, 2011 The Marriott Downtown, Singapore NO RISK REGISTRATION We understand that your $300! plans change. You can cancel and claim a FULL refund right up until May 6th 2011. 3 eAsY WAYs to ReGisteR RiGht noW! onLine secure & simple registration online at www.eyefortravel.com/tdsasia eMAiL sinead@eyefortravel.com Just email us your details and pass type – we’ll do the rest! Phone Call our head of sales, sinead on 00 44 207 375 7228 GoLd PAss siLveR PAss BRonze PAss Full access to 2 day conference, including lunches, Full access to 2 day conference, including Full access to 2 day conference, refreshments and networking parties lunches, refreshments and networking including lunches, refreshments and Complete audio content and all slide presentations parties. networking parties. sent to you post event. Complete audio content and all slide One year’s subscription to EyeforTravel’s presentations sent to you post event. Knowledge box - See below** Discounted Rates for Travel Super Early Early Bird Normal Standard Rates* Super Early Early Bird Normal Companies* Bird Rate Rate Price *These rates apply to any company Bird Rate Rate Price *These rates apply to companies that SAVE $315 Save $105 that does nOT sell travel products, or SAVE $315 Save $105 sell travel products, or provide a direct Register by Register by After provide a direct B2C service to travel Register by Register by After B2C service to travel consumers Feb 4, 2011 Mar 12 2011 Mar 12 2011 customers Feb 4, 2011 Mar 12 2011 Mar 12 2011 Gold Pass $1,785 $1,995 $2,100 Gold Pass $1,885 $2,095 $2,200 Silver Pass $1,045 $1,255 $1,360 Silver Pass $1,145 $1,355 $1,460 Bronze Pass $835 $1,045 $1,150 Bronze Pass $935 $1,145 $1,250 **UPGRAde to A GoLd PAss And Complimentary Practical Workshops ACCess UnRivALLed onLine GLoBAL Content these interactive seminars will provide the busy travel executive with personalized advice and practical know- Purchase a Gold Access to the audio or video how from industry leaders such as hednA and Google. conference pass footage for all future Eyefortravel and gain access to events for 1 year. The event these practical seminars provide the perfect compliment EyeforTravel’s newly footage contains hugely valuable to 2 days of intensive learning and are designed to give launched ‘Knowledge opinion, data and strategic you actionable best practice strategies to take hoem and insights from top travel brands implement. Box’. The Knowledge Box is jam from all over the world For more details check out the official event website: packed full of content including: 3 years of research, market Extensive networking www.eyefortravel.com/tdsasia reports, and practical case studies. opportunities - Get in touch with the leaders in online travel with Over 1000 pieces of unique access to all event attendees for content that can only be found via 1 year via the EyeforTravel online the EyeforTravel Knowledge Box. networking service. Purchase the Gold Pass in conjunction with this event and SAVE $300 on the full Knowledge Box subscription! EyeforTravel has negotiated heavily discounted room rates at the Downtown Marriott See www.eyefortravel.com/tdsasia for more details