1. LET’S REFLECT ON
Branding and…

2. Caterpillar: Who are you?
Alice: Why, I hardly know sir. I've changed so much since this
morning you see...
Caterpillar: No, I do not C. Explain yourself.
Alice: I'm afraid I cannot explain myself, you see, because I am not
myself, you know.
Caterpillar: I do not know.
Alice: I can't put it anymore clearly, sir. Because it is not clear to me.
http://www.youtube.com/watch?v=hHhOpda8gs0

3. WHAT DEFINES YOU?
Is it your name?

4. Stat rosa pristina nomine
nomina nuda tenemus*
* “Yesterday’s rose endures in its name, we hold empty names”.
Umberto Eco (1980)

5. What does this mean?
The Name of the Rose is the first novel by Italian author Umberto Eco.
It is a historical murder mystery set in an Italian monastery in the year
1327, an intellectual mystery combining semiotics in fiction, biblical
analysis, medieval studies and literary theory.
The general sense of the final sentence, as Eco pointed out is that from
the beauty of the past, now disappeared, we hold only the name.
What is the lost “rose”? Aristotle’s book on comedy (now forever lost)

6. Later interpretations
Nunc ubi Regulus aut ubi Romulus aut ubi Remus? /
Stat Roma pristina nomine, nomina nuda tenemus*
“Now where is Regulus, or Romulus, or Remus? / Yesterday’s Rome
stands only in name, we hold empty names”.
This line is a verse by 12th century monk Bernard of Cluny (also known
as Bernard of Morlaix). Medieval manuscripts of this line are not in
agreement; Eco quotes one Medieval variant verbatim but he was not
aware at the time of the text more commonly printed in modern
editions, in which the reference is to Rome (Roma), not to a rose (rosa)
Excerpts from Wikipedia:
www.wikipedia.org/wiki/The_Name_of_the_Rose

7. Additional resources

8. Personal branding inspiring videos
Howard Bragman on Personal Branding
• http://www.youtube.com/watch?v=DnhkGXdtPSc
&feature=fvst
Step 1: Know yourself (William Arruda) personal
branding guru: http://www.williamarruda.com/
• http://www.youtube.com/watch?v=zi572rshvgg&
feature=relmfu
• http://www.youtube.com/watch?v=6paItEm2AF4