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New opportunities
Benefits for professional publishers

Author Name           z
Author position




Part of AGORA Group
New opportunities
What is AdTaily
basic facts | product demonstration | growth | advertisers
The Long Tail
User Generated Content
Hyperlocal content
Instant monetization
Advertising lead generation
Basic facts about AdTaily
 Self service advertising solution
 with AdTaily visitors can start buying ads right when theyʼre
 browsing the website, and finish the entire process in just 3 clicks
 Simple to use for the advertiser
 we simplified the Ad purchase process by limiting unnecessary
 options and bringing the most important features forward
 Commission Free
 ads bought directly on websites are commission free - the
 publisher gets all of the revenue
Advertiser Step 1: Choose
Advertiser Step 2: Create
Advertiser Step 3: Pay
Done!
Growth - Publishers
20,000




15,000




10,000




 5,000




    0
         Q1/09   Q2/09   Q3/09   Q4/09   Q1/10   Q2/10
Growth - Pageviews (mln)

800



600



400



200



  0
      March 2009   May   July   September November   January   March 2010   May
Growth - Advertisers
4,000




3,000




2,000




1,000




   0
        Q1/09   Q2/09   Q3/09   Q4/09   Q1/10   Q2/10
AdTaily Facts


15000                1 billion           1.5 million
 Publishers        Monthly impressions       Clicks each month



                4000                30 000
              Paying customers     Ad units each month
Our Advertisers
New Opportunities
                    Photo by: iancarroll
The Long Tail

                Fact:
                fragmented traffic

                Challenge:
                the low value of ad slots

                Problem:
                the cost of direct sale


                Opportunity:
                simple self-service with AdTaily
Monetizing UGC

                 Fact:
                 large advertisers are afraid

                 Challenge:
                 high, unpaid traffic

                 Problem:
                 low quality of advertising


                 Opportunity:
                 SMB direct advertisers with AdTaily
Hyperlocal Advertising

                                               Fact:
                                               Hyperlocal online news

                                               Challenge:
                                               Very segmented traffic

                                               Problem:
                                               Revenue too low


                                               Opportunity:
                                               local business advertisers with AdTaily


  Photo credit: woody1778a, Thomas Duchnicki
Monetization of new projects

                             Fact:
                             New projects have unconfirmed traffic

                             Challenge:
                             Selling unconfirmed traffic

                             Problem:
                             Wasted revenue


                             Opportunity:
                             Instant direct advertisers with AdTaily


    Photo credit: °Florian
Advertising Lead Generation

                                   Fact:
                                   Low eCPMs from ad networks

                                   Challenge:
                                   Anonymous advertisers

                                   Problem:
                                   Networks keep advertisers contact details


                                   Opportunity:
                                   Capturing new advertisers with AdTaily
   Photo credit: normalityrelief
Get in touch :)
  for a free implementation evaluation




Marcin Grodzicki             9 Devonshire Square,
grodzicki@adtaily.com        London, EC2M 4YF
+44 7570 087 876             England

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