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1. Creating a Target Keywords List

2. The use of appropriate key words is one of the most
important aspects of search engine optimization.
Selecting and targeting pertinent key words and phrases is
crucial for building web traffic and getting the audience
you want for your web pages. Like any other type of
advertisement, your key words must be carefully chosen
to ensure that you achieve both high page rankings and
relevant traffic. Achieving high page ranks is useless if the
traffic it brings you is not the right audience. For this
reason, many experts believe that the target key word list
used for a site can mean either success or failure for a web
site or online business.

6. Choosing key words for your web site works the same way.
If your key words are too general, your target audience
will never find your site, because the search terms
generate so many web sites that it is impossible to look
through them all. However, if you go too far in the
opposite direction and use too many key words, or key
words which are too specific, you risk losing business as
well. The best key word phrases are no more than three
words in length.

7. So how do you choose the right key words? The first step
is brainstorming with colleagues, friends or an SEO
professional, to come up with a list of 20 or more
appropriate key words. The Google Keyword Tool is an
excellent place to research key words. By entering key
words into this tool it will give you an idea of the
popularity of certain words and offers you alternative key
words and phrases.

8. Once you have a good list of terms, you may want to
refine it to call out the strongest terms that have the best
potential for sales or traffic conversion. There are several
good online research tools available, which can help you
decide which words will be most effective for you. Some
good examples are WordTracker and Keyword Discovery.
These sites may charge a fee for using their database.
After reviewing the terms, eliminate the key words that
rank poorly or are very unpopular, then prioritize the
remaining terms according to search popularity. These
terms will become the keywords you will want to focus
your initial SEO campaign on.

9. Always remember that when it comes to key words, you
are focusing on optimizing your traffic rather than
maximizing it. Setting up the right keyword list for
optimization is the cornerstone to a successful web site.

10. ~Ben Anton, 2007

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