mmCHANNEL offers a compelling new service that provides animated world football goals from the top European Leagues to the mobile handset creating a great opportunity for local branding campaigns.

1. mmCHANNEL
Mul,media
Mobile
Channel
“Building
Through
Interac2on”
Building
the
mobile
soccer
content
scene
towards
2010
–
3D
Goals,
advergaming,
premium
mobile
games
and
more
July
2009
May
you
require
more
informaDon,
please
refer
to
:
Marc
Ian
Rose,
Chief
Commercial
Officer
Mobile
+34
659
269
142
marc.rose@mmCHANNEL
.com

2. The opportunity:
• Football is one of
the biggest drivers
of mobile content
• The world cup
2010 will also
drive large amount
of advertisement
towards football in
the upcoming 12
months

3. The
program
mmCHANNEL
together
with
its
content
and
technology
partners
can
help
service
providers
develop
an
impressive
football
program
through
2009-­‐2010
• Service
delivery
pla?orm
capable
of
integra,ng
of
the
most
op,mally
way
with
the
service
provider
and
its
current
sports
offering
•
3D
Goals
service
for
both
WEB
and
WAP
delivering
first
the
main
European
leagues,
then
Champion
league
and
building
up
to
the
World
Cup
• 3D
goals
iPhone
applica,on
• Top
class
premium
games
around
football
with
an
exclusive
3D
World
Cup
games
deliver
star,ng
in
Q4
09
• Sports
oriented
Advergames
(adver,sing
on
the
fly)
• An
the
possibili,es
of
adding
promo,onal
and
interac,ve
components
as
the
year
progress
(rankings,
community,.)
Confiden,al
Document
Page
3

4. The
program
Delivering
a
number
of
set
iniDaDves
towards
the
year
building
up
towards
the
world
cup
(plus
many
others
that
could
be
defined
in
the
coming
months)
Q3/Q4
Q1 10
Q2 10
3D Goals European Leagues
Advergames and premium games
World Cup Premium 3D Mobile game
Program
(sponsored or paid)
Competitions and rankings
3D Goals World Cup
Confiden,al
Document
Page
4

5. Service
Delivery
PlaAorm
&
Value
Proposi2on
In
mmCHANNEL,
we
conDnue
focusing
on
promoDng
all
type
of
new
iniDaDves
and
products
with
an
end2end
orientaDon
towards
our
customers
“The
Technology”
Digital
entertainment
service
delivery
“The
evolu2on
and
solu,on
revenue
enhancer”
Marke,ng
and
Advanced
mobile
&
advisory
services
online
front
ends
“The
WOW
and
usability
Content
acquisi,on
&
factor”
service
management
“The
back
end
and
everyday
work”
Confiden,al
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Page
5

6. 3D
Goals
for
Web
and
Mobile
3D
Goals
All
the
interna,onal
leagues
decisive
ac,ons
are
now
CONCEPT
available
on
mul,-­‐screens
gathered
as:
TV
ac,on
 Right
free
3D
Video
clips;
perfect
reproduc,ons
of
snapshot.
the
ho]est
ac,ons.
 Video
clips
gathering
audio
comments,
stadium
ambient
sounds
and
wri]en
descrip,on
of
the
ac,on.
 Video
clips
including
various
viewpoints
such
as
bird
view,
player
view,
ball
view...
etc
Real
screen
captures
as
seen
on
a
Nokia
N95
Confiden,al
Document
Page
6

7. COVERAGE
3D Goals for all screens
AND
CHANNELS
The
3D
soccer
live
service
cover
all
the
soccer
events
(
na,onal
leagues,
championships...)
and
is
ready
to
launch.
3D
soccer
live
covers
all
the
European
leagues
such
as:
La
Liga
/
Premiere
league
/
Calcio
/
Bundesliga...
Also
available
for
Champions
League
and
2010
World
Cup
3D
soccer
live
comments
are
available
in
English,
Spanish
and
other
languages
on
demand.
The
service
can
be
provided
through
mobile
by:
•
Via
mms
alert
•
Via
WAP
complete
download
sec,on
and
WEB:
•
Free
consulta,on
and
streaming
downloads
Confiden,al
Document
Page
7

8. 3D
Soccer
(for
all
screens)
Including
an
iPHONE
applica,on
to
deliver
the
service
Confiden,al
Document
Page
8

9. Delivery
formats
PRODUCT
Each
ac,on
is
perfectly
reproduced
thanks
to
advanced
FEATURES
technologies.
 ArDficial
intelligence,
allowing
the
automa,c
reproduc,on
of
the
team
strategic
movements
in
a
record
,me.
 Visual
Engine/cu^ng
edge
technology
,
gathering
an
amazing
image
quality,
and
level
of
details.
 A
huge
3D
animaDon
library,
containing
real
player's
mo,on
captures,
such
as
scissors,
kicks,
shoots
etc...
moreover
the
physical
features
of
the
players
(skin
colour,
hair
style...)
are
respected.
2G
3G
Web
10
seconds
30
seconds
30
seconds
100Kb
600Kb
6Mb
176x144
pixels
176x144
pixels
352x288
pixels
1
camera
view
3
camera
views
3
camera
views
Includes
slow
mo2on
Includes
slow
mo2on
Confiden,al
Document
Page
9

10. 3D
Goals
Just
click
to
get
a
feeling
of
this
amazing
product!!!
Confiden,al
Document
Page
10

11. 3D
Goals
3DSoccer
is
currently
delivered
by
key
Spanish
sport
/news
media
partners
&
it
is
ready
for
internaDonal
distribuDon
for
the
2009/2010
season
and
world
cup
.
marca.com elmundo.es antena3noticias.com
BRANDING
EXAMPLES
Confiden,al
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Page
11

12. 3D
Premium
games
Confiden,al
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Page
12

13. 3D
Premium
games
Confiden,al
Document
Page
13

14. 3D
Premium
games
Types
of
games
Confiden,al
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Page
14

15. 3D
Premium
games
LFP
09
(2010
available
soon)
With
LFP
09
you
can
manage
the
finances,
buy,
sale
players,
create
training
programs
and
make
management
decisions
that
will
be
key
to
take
your
team
to
the
top
of
the
league
Confiden,al
Document
Page
15

16. 3D
Premium
games
Penalty
(LFP 09 java version & World Cup 10 iPHONE version)
Play
a
penalty
shoot
out
as
a
player
and
a
goalkeeper
for
your
team.
Pressure
on
both
sides!!!
You
will
have
to
perfectly
adjust
the
direc,on,
strength,
impact
point
to
the
ball
if
you
want
to
win
Confiden,al
Document
Page
16

17. Advergaming
The
user
experience
is
simple,
adracDve
and
interesDng
both
from
the
user
point
of
view
and
for
the
potenDal
adverDsers
2
ssibili,e
s.
4
Add
po
Banne
rs
3
3
Pre-­‐Roll
ls
1
Inters,,a
5
In-­‐Game
Post-­‐Roll
Confiden,al
Document
Page
17

18. 3D
GOALS
SPONSORS
AND
BRANDING
3D
soccer
live
is
the
perfect
value
added
content
,
as
it
enables
your
partners
Branding
can
be
applied
to:
and
brands
to
adver,se
and
reach
their
target
audience.
•
TV
bug
on
screen
corner
The
videos
can
be
fully
adapted
and
integrated
with
brands
colors,
logo.
•
As
a
watermark
in
the
field
•
On
the
sidelines
adver,sment
3DSoccer
Euro
•
Splash
screen
before
video
2008
goals
playback
delivered
by
•
On
screen
banner
medioDempo.co
m
and
sponsored
by
NIKE.
Confiden,al
Document
Page
18

19. Advergaming
–
Premium
games
Capable
of
making
the
premium
games
also
sponsoring
oriented
Confiden,al
Document
Page
19

20. Advergaminge–
Easy
Football
Games
Nike
xample:
items
available
from
skinning…
Nike
examples
applied
to
our
“ Total
Soccer2
game
(I)
Confiden,al
Document
Page
20

21. Advergaming
–
Easy
Football
Games
Nike
examples
applied
to
our
“ Total
Soccer2
game
(II)
Confiden,al
Document
Page
21

22. Community,
interac2on,
promo2on
Rankings
and
promoDons
fect for
Rank ings are per tions
ro mo
prizes an d p ll year
a
an d create actions an d
r
ro un d intep towards the
building u
World Cup
Confiden,al
Document
Page
22

23. Service
Architecture
mmCHANNEL’s
Rapid
Deployment
model
allows
non-­‐intrusive
service
provision
to
a
Service
Provider’s
infrastruture
within
a
maUer
of
weeks;
not
months.
SMS
mmPLAY Download
Service
Content
Subscrip,on
Provider
forwarded
management
www.
Ac,ve
subscribers
• User
will
subscribe
using
differed
methods
Goals
content
W&MSISDN
• Both
subscrip,on
ac,va,on
and
cancella,on
are
communicated
to
mmPLAY
along
with
MSISDN
• mmPLAY
maintains
list
of
ac,ve
subscribers
• Recep,on
of
new
content
(new
goal)
triggers
content
forward
process
• A
unique
download
URL
is
send
to
each
ac,ve
subscribers
when
a
goal
occurs
• The
users
clicks
the
URL
and
downloads
Confiden,al
Document
Page
23

24. Business
Model
and
next
steps
Week - 1 Project
6
Including
commercial
negoDaDons
program
can
be
ready
to
start
at
the
beginning
of
the
European
leagues
(September)
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Designs and specs ready and agreed
FTP and delivery integration
Sites and content preparation
Ad-server and placements ready
Testing
Confiden,al
Document
Page
24

25. Business
Model
and
next
steps
And
now
what
next
 Receive
feedback
from
this
presenta,on
and
its
content
(mainly
campaign
concept
and
defining
final
business
model
 Service
Provider
to
defined
Receive
some
more
clarifica,on
over
the
pending
ques,ons
and
assump,on
of
roles
over
the
technical
integra,on
 Finalize
the
campaign/pla?orm
offer
and
proposal
 Proposal
acceptance
and
agree
on
the
planning
for
the
campaign
launch
Confiden,al
Document
Page
25

26. A
Partnership
for
Innova,on
and
Profit
Confiden,al
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26