SlideShare ist ein Scribd-Unternehmen logo
1 von 26
Downloaden Sie, um offline zu lesen
Mobile
Augmented Reality
the dawn of a new experience medium


           Marc René Gardeya
www.hoppala.eu



Marc René Gardeya, Founder and CEO
Marc René Gardeya, Manager Quality Assurance
Mobile
Augmented Reality
      What it is
     How it works
       Insights
    Best practices
Augmented Reality
       airtagging
      optic internet
  synthetic environment
Republica Berlin 14 april 2010
It‘s been there before




      Columbia University Computer Graphics and User Interfaces Lab
What‘s so great
combines real and virtual
 interactive and realtime
           3D
How it works
 Camera
  Screen
 Location
 Direction
Information
                    Layer developed by Hoppala
Markerless
 Tracking



gps   compass
Layar open platform

      Brands & Content




Developers               Users
Markerbased
 Tracking
works everywhere   needs markers
  only outside      works inside
Future
converging technologies
  image recognition
    standardization
Insights
Android taking over
                            Spread of weekly first launches per device OS
100 %



75 %



50 %



25 %



 0 %
   Week 42 2009   Week 45 2009   Week 48 2009   Week 51 2009   Week 01 2010   Week 04 2010   Week 07 2010   Week 10 2010


                                                          iPhone
                                                          Android
New means of
    expression


  experience
                  awareness
   interaction
                  orientation
3D & multimedia
Best practices
City marketing




             Layer developed by NAi/ IN10
Entertainment




           Layer developed by AugmentReality
Art




      Layer developed by Superimpose / VPAP
Gaming




         Layers developed by John Sietsma and Muzar.org
Industry
   Cluster
Visualization



                Layer developed by Hoppala
Social
Place 3D easter eggs from web and mobile


                             Leave a message
                               for your friend




                                             Happy easter!
                                                               again!
                                    Looking forward to see you




                                              Layer developed by Hoppala
Tourism




          Layer developed by Hoppala / Superimpose
THANK YO U!
     www.hoppala.eu



 Marc René Gardeya, Founder and CEO

Weitere ähnliche Inhalte

Ähnlich wie Republica Berlin 14 april 2010

The Future of Mobile by Andy Grignon
The Future of Mobile by Andy GrignonThe Future of Mobile by Andy Grignon
The Future of Mobile by Andy GrignonStartup Grind
 
Dribbble inkod 2013
Dribbble inkod 2013Dribbble inkod 2013
Dribbble inkod 2013Ilan Dray
 
AR Marketing Conference: Dave Lorenzini 20/20 Vision
AR Marketing Conference: Dave Lorenzini 20/20 Vision AR Marketing Conference: Dave Lorenzini 20/20 Vision
AR Marketing Conference: Dave Lorenzini 20/20 Vision ARMarketing.org
 
Overcoming Barriers to Adopting a Mobile or Tablet App
Overcoming Barriers to Adopting a Mobile or Tablet AppOvercoming Barriers to Adopting a Mobile or Tablet App
Overcoming Barriers to Adopting a Mobile or Tablet AppGuideOne Mobile
 
Seeing the Library through the Terminator's Eyes: Augmented Reality
Seeing the Library through the Terminator's Eyes: Augmented RealitySeeing the Library through the Terminator's Eyes: Augmented Reality
Seeing the Library through the Terminator's Eyes: Augmented RealityRachel Vacek
 
Mobile retail masterclass nyc slides
Mobile retail masterclass nyc slidesMobile retail masterclass nyc slides
Mobile retail masterclass nyc slidesJames Cameron
 
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018PlayVisit
 
Portfolio david serrault 2015
Portfolio david serrault 2015Portfolio david serrault 2015
Portfolio david serrault 2015David Serrault
 
Augmented Reality And You
Augmented Reality And YouAugmented Reality And You
Augmented Reality And YouChristine Perey
 
Posterscope Guide to Convergent Out-Of-Home Belgium
Posterscope Guide to Convergent Out-Of-Home BelgiumPosterscope Guide to Convergent Out-Of-Home Belgium
Posterscope Guide to Convergent Out-Of-Home BelgiumPosterscope Belgium
 
Augmented Reality, RFID and the Internet of Things
Augmented Reality, RFID and the Internet of ThingsAugmented Reality, RFID and the Internet of Things
Augmented Reality, RFID and the Internet of ThingsDavid Carr
 
Quark app studio
Quark app studioQuark app studio
Quark app studioReet Singh
 
N1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for businessN1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for businessAndrew Grant
 
City Branding Cruise Helsinki-Stockholm-Tallinn [2012] "Portable City" [mobil...
City Branding Cruise Helsinki-Stockholm-Tallinn [2012] "Portable City" [mobil...City Branding Cruise Helsinki-Stockholm-Tallinn [2012] "Portable City" [mobil...
City Branding Cruise Helsinki-Stockholm-Tallinn [2012] "Portable City" [mobil...Edgars Strolis
 

Ähnlich wie Republica Berlin 14 april 2010 (20)

The Future of Mobile by Andy Grignon
The Future of Mobile by Andy GrignonThe Future of Mobile by Andy Grignon
The Future of Mobile by Andy Grignon
 
Mobile Monday Düsseldorf
Mobile Monday DüsseldorfMobile Monday Düsseldorf
Mobile Monday Düsseldorf
 
Dribbble inkod 2013
Dribbble inkod 2013Dribbble inkod 2013
Dribbble inkod 2013
 
AR Marketing Conference: Dave Lorenzini 20/20 Vision
AR Marketing Conference: Dave Lorenzini 20/20 Vision AR Marketing Conference: Dave Lorenzini 20/20 Vision
AR Marketing Conference: Dave Lorenzini 20/20 Vision
 
Overcoming Barriers to Adopting a Mobile or Tablet App
Overcoming Barriers to Adopting a Mobile or Tablet AppOvercoming Barriers to Adopting a Mobile or Tablet App
Overcoming Barriers to Adopting a Mobile or Tablet App
 
Seeing the Library through the Terminator's Eyes: Augmented Reality
Seeing the Library through the Terminator's Eyes: Augmented RealitySeeing the Library through the Terminator's Eyes: Augmented Reality
Seeing the Library through the Terminator's Eyes: Augmented Reality
 
Digitalism
DigitalismDigitalism
Digitalism
 
Mobile retail masterclass nyc slides
Mobile retail masterclass nyc slidesMobile retail masterclass nyc slides
Mobile retail masterclass nyc slides
 
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018
 
Portfolio david serrault 2015
Portfolio david serrault 2015Portfolio david serrault 2015
Portfolio david serrault 2015
 
Augmented Reality And You
Augmented Reality And YouAugmented Reality And You
Augmented Reality And You
 
Posterscope Guide to Convergent Out-Of-Home Belgium
Posterscope Guide to Convergent Out-Of-Home BelgiumPosterscope Guide to Convergent Out-Of-Home Belgium
Posterscope Guide to Convergent Out-Of-Home Belgium
 
Augmented Reality, RFID and the Internet of Things
Augmented Reality, RFID and the Internet of ThingsAugmented Reality, RFID and the Internet of Things
Augmented Reality, RFID and the Internet of Things
 
Quark app studio
Quark app studioQuark app studio
Quark app studio
 
Harnessing Potential of iPads for Business Content
Harnessing Potential of iPads for Business ContentHarnessing Potential of iPads for Business Content
Harnessing Potential of iPads for Business Content
 
N1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for businessN1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for business
 
City Branding Cruise - Edgars Strolis, Digibrand
City Branding Cruise - Edgars Strolis, DigibrandCity Branding Cruise - Edgars Strolis, Digibrand
City Branding Cruise - Edgars Strolis, Digibrand
 
City Branding Cruise Helsinki-Stockholm-Tallinn [2012] "Portable City" [mobil...
City Branding Cruise Helsinki-Stockholm-Tallinn [2012] "Portable City" [mobil...City Branding Cruise Helsinki-Stockholm-Tallinn [2012] "Portable City" [mobil...
City Branding Cruise Helsinki-Stockholm-Tallinn [2012] "Portable City" [mobil...
 
Hoppala at Creative Networks
Hoppala at Creative NetworksHoppala at Creative Networks
Hoppala at Creative Networks
 
Open mic monday may 11 2015
Open mic monday may 11 2015Open mic monday may 11 2015
Open mic monday may 11 2015
 

Kürzlich hochgeladen

9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 

Kürzlich hochgeladen (20)

9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 

Republica Berlin 14 april 2010