14. SOCIAL MEDIA
not media
'Websites' where people 'connect' and
exchange 'information' in order to get what they
want from each other.
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15. SOCIAL MEDIA
Isn’t that the entire internet?
AKA: the social web
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16. SOCIAL MEDIA
When did that happen?
A small test in observation
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18. WHY CARE
YES NO
81%
19%
Reason 1
USERS OF SOCIAL TECHNOLOGY IN NL
Forrester Consumer Technographics Data 2009
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19. WHY CARE
TIME SPENT ONLINE
30%
25%
20%
15%
10%
5%
0%
SOCNETS GAMES E-MAIL
Reason 2
BECAUSE SOCIAL NETWORKING IS THE MOST
POPULAR ONLINE ACTIVITY
Forrester Consumer Technographics Data 2010
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20. WHY CARE
Reason 3
BECAUSE PEOPLE DON’T TRUST COMPANIES
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27. LANDSCAPE
TIME FOR A LITTLE QUIZ
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28. THE SOCIAL
LANDSCAPE
MEDIA
LANDSCAPE
QUIZ
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29. Question 1: Which one is true?
LANDSCAPE
a) 60% is over 35 years
b) 50% logs in every day
c) average 20 minutes per visit
d) 70% of users is outside the US
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30. Question 2: Every ..... 24 hours of video is uploaded?
LANDSCAPE
a) every day
b) every hour
c) every minute
BTW: 100 million video’s are being watched every day
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31. Question 3: How many pics are on Flickr?
LANDSCAPE
a) 2 miljard
b) 4 miljard
c) 15 miljard
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32. Question 4: What do Lostpedia, Wookiepedia and Trivialibrary
LANDSCAPE
have in common?
a) they’re made by brands
b) they’re episodes of Lost
c) they’re wiki’s
BTW: There are more than 13 million articles on Wikipedia
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34. Question 5: What’s the average number of tweets per day?
LANDSCAPE
a) 5.000.000
b) 10.000.000
c) 45.000.000
d) 65.000.000
BTW: Average TPS: 750, with current record 3.085 (Lakers-Celtics)
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35. LANDSCAPE
Question 6: Which one is about Last.fm?
a) recommendations
b) events
c) scrobbling
d) all of the above
BTW: Last.fm now has 25 million users and covers 7 million tracks
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36. LANDSCAPE
Question 7: Number of HULU streams in april 2010?
a) 63.000.000
b) 373.000.000
c) 958.000.000
BTW: Google video streams in April 2010: 13.087.462.000
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37. Question 8: Which Foursquare stats are true?
LANDSCAPE
a) 99% have checked in at least once
b) 79% have checked into 25 different venues
c) 77% have checked in 30 or more times in a month
d) All of the above
BTW: 3 million users August 2010, grows with 180.000 users every 10 days
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38. Question 9: What are the similarities in all examples?
LANDSCAPE
It’s about sharing
People 'connect' and exchange 'information'
It’s a new culture of sharing:
1: More and more people go online worldwide
2: Widespread use of social networking sites
3: Rise of sharing in general
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76. Starting points
Let go the idea of control
Admit: you never had it anyway
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77. Starting points
Social media policy
When, who, where, how to engage, authority
Check out: http://policytool.net
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78. Starting points
Dedicated personnel
low cost, high engagement
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79. Starting points
Organizational model
Current model > desired model : Cultural change!
Check out for more info: http://bit.ly/awPFz1
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80. Starting points
Pollinate the web
But keep platforms manageable
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81. Starting points
Keep monitoring
Share feedback on buzz, sentiment, hotspots
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82. Starting points
Internal communication
And motivation > share succes > involve MT
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83. Starting points
Evaluate every six months
Follow success
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84. Starting points
Avoid shiny object syndrome
If possible: integrate with current software
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85. Starting points
Think about measuring ROI
Sales, leads, likes, followers, engagement, loyalty,
trust, cost reduction, satisfaction, NPS, exposure
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