Threadless Leverages Social Media and Email for Growth
1. Threadless
Threadless Leverages Social Media for
Email List Growth, and Email for Social
Media presence
Presented by Liz Ryan & Bob Nanna
@threadless
@lizsingleton
@heybobnanna
2. Who is Threadless?
A design company
An online community
A tee shirt retailer
An innovator
3. The Threadless Community
950k Engaged Email
Subscribers
1.6 Million Twitter Followers
300k Facebook ‘Likes’
1.6 million Threadless Site
Members
357k Designs Submitted
7. Anatomy of a Threadless
Email
• Social Network buttons
linking to Threadless
pages
• Brief Content with clear
call to action
• Does not include SWYN
links
24. Social pushing email
• Twitter DM
• Wildfire apps to sign up for newsletter
• In real life social integration: collecting email at
Warped Tour, Comic-Con etc.
25. Next Steps
• Localized international Twitter and Facebook
accounts along with expansion of email newsletter
localized languages
• Further integration of fostering community through
email and social programs & apps.
26. Results
• Twitter Auto-reply DM results in 86.7% newsletter
subscriber
• Average weekly Twitter growth: 2,232
• Average weekly Facebook growth: 3,423
• Average # entrants in Facebook sweepstakes: 2,780
• About 30% of email addresses per Wildfire
campaign are new subscribers.
• Average email newsletter list growth 6,676 per
week.
27. Consider your program
• What works for your brand?
• Does your voice allow for tongue and cheek or
more serious?
• Continually test for what works for you.
• Seasonality, does sales or seasonal changes
change the rules?
• What are your goals and how does your content
allow you to reach those goals?
28. Discussion Questions
• What do you see missing from our program?
• What do you like about what you see?
• What are skeptical about?
• What do you think has worked the best?
• What do you think has been the least successful?
• What takeaways can you implement in your own
programs?
