Markets are conversation, yes it's true. But we don't go here through the eternal mantra of social media and conversations. Instead, we evaluate social media through the lens of the value chain concept, contaminating a managerial vision born in the 80's with the new collaborative wisdom. May your company profit from Social media? Let's see it

1. There are more things in heaven and earth, Horatio,
Than are dreamt of in your philosophy
W. Shakespeare
Value with
Creating
Social Media
Marcello del Bono, MBA
http://marcello.delbono.eu Image by Mayr

2. Social Media is only for
young digital
companies,
Social Media is only a
bluff
Photo by ©caius
Is that True?

3. Social media is an
umbrella term that defines the
various activities that integrate
technology, social interaction, and
the co-construction of
value via various different
contents

4. Let’s walk through the value chain
Image by BotheredByBees

5. 1 OPERATIONS
Image by Taras Kalapun

6. Wikipedia – co-creating content
Wikipedia

7. DELL co-creating tangibles
Dell.com

8. Linux
co-
creating
intangibles

9. Naay, that’s
kids’ stuff.
A Bank, for
example, could
never do it…
Image by J>Ro

10. Let me
introduce
you to
Zopa,
my favorite
social
bank
www.zopa.co..uk

11. 2 Marketing & Sales

12. First viral marketing success case…
From 0 to 9 Milion users in few
months.
Then sold to Microsoft for
$400 Milion

13. …the girlfriend’s
Wii – Fit
video, the
last one
http://www.youtube.com/

14. Yes, it works on the flip side too
In 2004, videos circulating on the
Internet demonstrated how some
Kryptonite locks could be easily
opened with the shaft of an inexpensive
ballpoint pen of matching diameter
Lawyers in the US and Canada launched
class actions against the
Kryptonite Corporation,
Source: wikipedia

15. Social interactions add value
to your products
Public ranking and user choice
based recommendations
www.amazon.com

16. Corporate blogging: listen and be
present
http://www.quellichebravo.it/

17. Advertising
that you can
afford

18. Social advertising agencies? Cool
for every company
www.zooppa.com

19. 3 After sale support
Image by Aussiegall

20. Support community forums
AVAST web forum

21. LUGNET
Enriching
the online experience

22. 4 Finance
Image by Darrel Hester

23. How about being socially
funded?
I know, I
already
talk about them,
and they don’t
even pay me for
that…
www.zopa.co.uk

24. 5 Human Resourcese
Image by Star mama

25. Find any kind of professionality
on social networks
www.linkedin.com

26. 6 Technical Development
Image by Okko Pyykkö's

27. Go, explore the
wisdom
of crowds
Image by ThunderChildTheMagnificent

28. Naay,don’t
move! In the
Mining
industry does
not work like
that…
Image by D.Meutia

29. …well, ask one of the world's
largest gold
mining
companies
Hint: ask them about goldcorp
the
http://www.goldcorp.com/
challenge

30. 7 Procurement

31. www.ebay.com
.
Yep Procurement, too

32. It works,
really

33. Image by ThunderChildTheMagnificent
Well, not always

34. Image by Aturkus
SO
What?
With social media every company can
now:
Finance its tasks, Produce, Advertise its products, Staff projects,
Make steps in the value chain
…

35. Wow! Are you
still here?
Thank
you for your
time

36. I am a strategy and marketing consultant, with MBA and
over 10 years consultancy big 4s experience. I am looking for digital
companies searching for help in
marketing and communication,
development and social media
business
projects and processes in Italy and all over the world. Feel free
to contact me for job proposals, contracts, speeches, training or even just
to say hello:
Marcello_delbono@yahoo.it
Skipe: marcello.delbono
http://marcello.delbono.eu
twitter: http://twitter.com/delbo

37. i
L cens ing
Except for the photographs (see next paragraph) this presentation is
licensed under an Attribution Creative Commons 3.0 license.
All Photographs in this work are used with permission. Copyright of
photographs used in this presentation is owned by the original
artist. Rights to reproduce or use the photographs must be
obtained directly from artists

38. Disclaimer
Information provided in this presentation is not guaranteed to be current,
comprehensive, or correct. The information is provided for informational
purposes only and is not intended to provide specific professional advice. Do
not rely on any information contained herein unless and until you have
consulted with a qualified attorney.