3. Status
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Adored by some, unknown to most, original software dude
Wikipedia page, blog, mentor, public speaker
Entrepreneurial for 30+ years, put my own projects on back burner 1+ years ago
Ready to relocate, fired up
Matt called me a CPO
4. A Hero‟s journey
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Started a company, got VC, became an industry
Continued my Quest, started Family 2.0, watched Web 1.0 & 2.0 evolve
Started more companies, built a platform, fought battles, wrote a book
Moved to Cleveland, have an approach to “create on-line jobs for normal
people” – called the “Digital City” project
• Here‟s what I‟ve been doing since I left Macromedia in „92
5. Content + Technology – ‟92-‟97
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MediaBand
The Marc Canter Show
MediaBar
SuperBowl XXXII
8. Notice the Patterns, Spot the Trends
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Content + Technology + Community
Do something WITH the bandwidth – Smart Cities need software infrastructure
Media rich intelligent client side
Multi-device, multi-platform, multi-location
Lots and lots of stuff to keep track of, participate in and maintain presence in
Adaptive User Interfaces
Digital Lifestyle Aggregation
9. New work habits, ways to run a project
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Virtual
Agile
Open Source
Project-based
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Brainstorm
Design, Architect
Recruit, Grow team
Lead, Inspire
10. While also staying relevant
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Story teller, Blogger, Advocate, Believer
Participate in Conversations, Forums, Comment threads, Social Media
Speeches, Panels, Audience member
Mentor, Adviser, Friend
Constantly learn – and teach
19. Case study: the Persona Editor
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Structure editor for managing one‟s digital lifestyle
In-Do-Out – never hold onto data – or lock customers in
Based on the “two-way web” – which doesn‟t exist – yet
Prototype built (view video starting @ 23:05 prototype = 28:50–30:35)
What can we learn from this tool design and it‟s history – about me?
20. Kill several birds with one stone
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Useful tool, day one, becomes selling point to two-way web – solve Catch-22
Licenseable technology, works with everyone
Establish an open standard, attain leadership = publicity
Gradually expose the Kimono, multi-year roll-out strategy
Work with others, build consensus and community around solutions that help
Web service + Tool + Packaged Content + Community
21. Tool Goals
• Come up with an open format to inter-connect networks, platforms, vendors and
independents – together (“Connect the dots”)
• Leave crumbs on the table – for the little guy (eg. Distributed Open Architecture)
• Be the co-creator and leader of this format‟s growth and importance
• Ride on those coattails – with a coolio new kind of tool – that can edit the
content, services and user‟s data – in an outliner
22. We start off with “open social networking”
• A Dashboard Container format – for inter-connecting stand alone networks
• …..together
23. Dashboard Container format
• Microformats built into HTML web pages –
discoverable “by others”
• Regardless of website, blog, eCommerce or Web
Service – they all have “Contact Us”, “About”, or
some way of finding out “what this site IS?”
• Proposed set of “dashboard containers” that we‟d all
“share” – to facilitate an open distributed architecture
24. Shared Access examples
• Drunken Coed uploads photos – after a rough night
• Changes her mind the next day
• How can she retrieve not just the images from the main site (even after Snapchat
expiration) – and make SURE nobody has access – anymore?
• Shared Software Infrastructure – open APIs – free access and usage:
• Listings, Catalogs, Directories (ala Craigslist, Etsy, Angie‟s List, AirBnb, Yelp, Kudzu)
• History of a local region – senior citizen and figurehead interviews
• Surveillance cameras, security status
25. The format is the agenda
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Make sure that all stakeholders have a problem that gets solved
Find sponsors and licensees – to bootstrap and slowly iterate
Build consensus through great solutions
Open Source, Developer program and lots of Code Libraries
Cross-vendor promotions
26. In-Do-Out
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Import and/or Point at external data
Do something to the data (combine w/other, edit, tag/categorize, annotate)
Send it back out (publish, route, update)
Supports real-time dynamic data that is coming from various real-time
services, content sources, publishing nodes and end-points
• And is going back out to multiple nodes, web presences, conversations,
dashboards, networks, channels, games or end-points.
27. Persona Editor MVP – 1st version
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Is the launching pad for the format
Works w/Facebook, Google, most existing platforms
Maintains one‟s personal Media collection
Enables you to combine, publish, maintain
Something coolio – dynamically changing, updating
Becomes utility for the real-time web
