Twitter: How your organisation can make 140 characters work for you
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This presentation was delivered at Social Media for Social Good in Glasgow on 26 April 2012.
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Twitter: How your organisation can make 140 characters work for you
- 1. Twitter How your organisation can make 140 characters work for you #begoodbesocial Marc Bowker www.about.me/marcbowker
- 2. Twitter has revolutionised the way we interact online. It has made us used to communicating in real time.
- 3. What we’ll cover today • Where to start with Twitter • The Twitter lingo • Finding your feet • What to tweet • Potential issues • Twitter tools
- 4. Where to start • Use a simple or memorable user name, eg. @marcbowker • No egg – upload a picture • Complete your details • Once you’ve done that, Twitter is simple (sort of) and the only way to learn is to jump straight in and find your voice • Follow people you know, look at who they’re following and follow those you like
- 6. The Twitter lingo @reply: a comment directed at somebody, but beware it’s is public!
- 7. The Twitter lingo DM: a direct message. A private message to another user that only they will see.
- 8. The Twitter lingo RT: a retweet. Essentially you like a post so much that you have to share it with your followers.
- 9. The Twitter lingo Hash tags: words prefixed with a # which help track conversations on a particular topic like #begoodbesocial
- 10. Finding your feet • Who do you want to talk to? • Will you apply a casual and friendly approach? • How often will you tweet? • Make an effort to reply to all comments • Don’t have auto-DMs for new follows • You don’t need to follow everyone back
- 11. What to tweet • Interesting content from your organisation • photos • videos • blogs and news • events • campaign actions • Ask questions and engage • Knowledge share with other organisations
- 12. Potential issues • Criticism, don’t take it personally • Differing views, be accepting • Slow responses • Broadcasting • Never sharing content • Criticising others, don’t do it
- 14. Twitter tools • Twitter.com • Mobile apps such as Twitter and Tweetie • Tweetdeck • Hootsuite
- 17. Remember, your potential donors and supporters are on Twitter. Start conversations and build a Relationship with them today.
- 18. Now it’s your turn • Split into groups of four • Choose one of your organisations • Plan a Twitter strategy for six months • how will you encourage staff to tweet? • how will you sustain this over time? • how will you measure impact? • will you create a social media policy? • what tools will you use to monitor Twitter conversations? • how often will you tweet?
- 19. My top tips • Don’t just broadcast information about your organisation, be human. Talk to people as you would face to face • Always think before you tweet: • can you provide a link • can you include a photo/video • what can you do to make the tweet really work hard for you? • Be honest, tell people you’re new to Twitter • Set follower targets: 100, 500, 1000 • Set up lists
- 20. Thank you for listening Keep up with the conversation on Twitter #begoodbesocial And on Facebook www.facebook.com/begoodbesocial Need more help/guidance? You can find me here: @marcbowker www.about.me/marcbowker marcbowker@gmail.com