20. Innovate when necessary â do everything else incrementally better â Do the cool well â do the boring really wellâ Measure success + failure
21. Easy to Find + Easy to Forward Use creative urls + twitter names + same search terms Provide content, text, videos, speeches, photos, call sheets, scripts + how-to guides Encourage UGC
22. Play where your supporters are â not where you think they are
25. Steps of Activity TechPresident notes, âprovide opportunities for the most casual supporters to stay involved, while also providing more strenuous opportunities for the smaller core of activistsâ
26. Group Website More Passive Personal Website Email (newsletter) Web-based campaigning Web-based discussion forum Email (correspondence) Blog Social Campaigning Instant Messaging + Tweeting Contributing Texting More Proactive
27. Advocate Social Personal Create a group Recruit others Host an event Host blog Coalition leader Create a profile Post pictures Write blog post Join a group Email / Text Volunteer Walk Phone Donate
67. 2008 Online Voter Activity 59% Took part in some sort of campaign activity 55% Searched for election information 44% Sent or received campaign related emails 39% Watched online political video 37% Visited politically oriented websites or blogs
69. Americans spend 8 hours a day looking at and interacting with screens
70. In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen â email will be forwarded to whatever personal email account a student specifies