This three hour social media seminar was given to the Androscoggin County Chamber of Commerce. It covers the basics of where social media came from, how your website and email list fits, and how to use social media for your small business or nonprofit.

1. The Linked Book? FaceTwit? Demystifing social media for you and your organization Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com

2. The Guttenberg Press A Brief History

3. Now a history of the web 

4. Beyond brochureware

5. Blogs

6. More social media

7. We see each other

8. I see MY friends

9. I see happy customers

10. Self Expression all over

11. Even Movies by volunteers

12. It can be overwhelming

13. It gives us “extendable ears”

14. The 21st Century water cooler

15. Bold Experiment: Skittles

16. Establish your Goals

17. Establish your Goals What action do you want people to take? Buy something? Tell their friends? Sign a petition? Make a donation? “like” on FB ?

18. Establish your Goals What action do you want people to take? Buy something? Tell their friends? Sign a petition? Make a donation? “like” on FB ? Who are you trying to reach? Boomers? Xers? Millenials? People at work? People at home?

19. Some things to measure Site visits Page views Average page views per visit Time spent on your site Number of subscribers to your email list Number of subscribers to your blog Number of your followers/friends/network The number of inbound links—how many sites are linking back to you Number of clicks on a link Number of “retweets” Amount of cash generated by a landing page Growth in affiliates to your program Amount of site visits coming from search engines or other specific websites (like Facebook)

20. Getting Started

21. You will make mistakes

22. You will make mistakes

23. So have a sense of humor Forever proving that even the most serious-minded, disaster-focused institutions can have a sense of humor, Red Cross social media director Wendy Harman responded good naturedly an hour later via the account."We've deleted the rogue tweet but rest assured the Red Cross is sober and we've confiscated the keys."Not only did an embarrassed Huang keep her job, but donors gave."While we're a 130-year-old humanitarian organization, we're also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good," read the Red Cross blog.

24. Start small

25. Your own site

26. Drive Traffic to Your Site All social media, while being engaging, should drive traffic back to your site: People make bigger donations on the nonprofit’s website than on social media Your site is geared for your sales funnel

27. Blogs are great websites Easy to update /keep fresh Easy to let others help Lots of support Clean, consistent look FundraisingCoach.com is a modified WordPress blog

28. Blogs

31. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date

32. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date Repurpose content Newsletters, press releases, ads

33. Blog Tips Blogs stick around Great for search engines Adds “permanence” for deletable emails & disposable news clippings Keeps you professionally sharp & up-to-date Repurpose content Newsletters, press releases, ads Most people won’t come to your blog Make RSS feed & email options easy to find

34. More Blog Tips Find your voice No one sees the world exactly as you do Experiment with formal/informal, opinionated/general to see what generates comments

35. More Blog Tips Find your voice No one sees the world exactly as you do Experiment with formal/informal, opinionated/general to see what generates comments Schedule it on your calendar The habit of blogging takes time I find every other week manageable, some like daily Schedule your publishing (I write Sundays, publish Tuesdays

36. Email Newsletters

38. Email Newsletter Tips Start sustainably Weekly? Monthly? Sporadic?

39. Email Newsletter Tips Start sustainably Weekly? Monthly? Sporadic? Ask permision This is not direct mail Purchased lists = SPAM Double opt-in

40. Email Newsletter Tips Start sustainably Weekly? Monthly? Sporadic? Ask permision This is not direct mail Purchased lists = SPAM Double opt-in The ethical bribe Entice new subscribers with something of value Ebook | Tip Sheet | Recipes | Coupons

42. Start Small

43. Your Google Profile

51. Your Personal Google Profile http://www.google.com/s2/profiles/me http://bit.ly/yourprofile

52. You have a Google Profile too!

53. Try Others

56. Why Facebook? More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth.

57. Why Facebook? More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth. ½ of them log in daily.

58. Why Facebook? More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth. ½ of them log in daily. Around ½ are under 34—but that means more than half aren’t. The over 35 group is growing quickly

59. Why Facebook? More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth. ½ of them log in daily. Around ½ are under 34—but that means more than half aren’t. The over 35 group is growing quickly About ¾ of all US internet users are on Facebook

60. Why Facebook? More than 500,000,000 active users on Facebook. That’s 1 in every 13 people on earth. ½ of them log in daily. Around ½ are under 34—but that means more than half aren’t. The over 35 group is growing quickly About ¾ of all US internet users are on Facebook About 70% of the Facebook user base is outside the US!

61. Facebook Profile vs. Page Profile = Person Page = Business or Organization Group – isn’t really working but is getting better USE THE IMAGES – profile and page

62. Facebook Updates Mix them up Text Images Videos Notes are particularly visible

63. Cross promote Tell everyone about your online presence!!

64. Why Twitter? You can listen to anyone without their special permission (they know their tweets are public)

65. Why Twitter? You can listen to anyone without their special permission (they know their tweets are public) You can access decision makers and influencers directly

66. Why Twitter? You can listen to anyone without their special permission (they know their tweets are public) You can access decision makers and influencers directly You appear more cutting edge

67. Why Twitter? You can listen to anyone without their special permission (they know their tweets are public) You can access decision makers and influencers directly You appear more cutting edge You can sell stuff – if you don’t try too often

68. Why Twitter? You can listen to anyone without their special permission (they know their tweets are public) You can access decision makers and influencers directly You appear more cutting edge You can sell stuff – if you don’t try too often Writing in 140 characters will force you to become a better writer

69. Why LinkedIn? Professionals (the other platforms are professional and social)

70. Why LinkedIn? Professionals Great place to keep your online resume

71. Why LinkedIn? Professionals Great place to keep your online resume You’re able to search for influencers in a company

72. Why LinkedIn? Professionals Great place to keep your online resume You’re able to search for influencers in a company You can set up professional groups

73. Why LinkedIn? Professionals Great place to keep your online resume You’re able to search for influencers in a company You can set up professional groups You can use features like the “Q&A” for research (and the answers are all public)

74. Why YouTube? YouTube is owned by the biggest search engine

75. Why YouTube? YouTube is owned by the biggest search engine They are VERY good at making videos get found

76. Why YouTube? YouTube is owned by the biggest search engine They are VERY good at making videos get found They are VERY good at making videos shareable

77. Why YouTube? YouTube is owned by the biggest search engine They are VERY good at making videos get found They are VERY good at making videos shareable People see and hear you. They experience you.

78. Why YouTube? YouTube is owned by the biggest search engine They are VERY good at making videos get found They are VERY good at making videos shareable People see and hear you. They experience you. Amazing analytics

80. Pulling it all together for business

87. 3 minutes – 1000’s of people

89. Additional Resources SmallBizSurvival.com ChrisBrogan.com MainePRMaven.com SutherlandWeston.com Flyte.biz FundraisingCoach.com Marc A. Pitman, CFCC marc@fundraisingcoach.com http://facebook.com/marcapitman http://twitter.com/marcapitman