1. Key drivers Bandwith Software development Storage Processor cycles

3. Conjectures Unlimited Outlets Unlimited Media Unlimited Distribution Unlimited WOM promotion Unlimited Shelfspace Loads more free products

4. Talking with the customerbase + Talking within the customerbase = Brand

5. !

6. Silly

7. Freeline Bottomline pay to try free ad based $ $ $ prod1 prod2 prod3 prod4 prod5 flagship

9. Psychology: Free is far better then f*ck*ng cheap. then f*ck*ng cheap. then f*ck*ng cheap.

10. Participation Oriented Market Oriented Customer Oriented Product Oriented Analogue Era Digital Era

11. Marcom Paradigm shift Affected: Gossip, mimicking Affected: Social Media, Crowds, WOM Bought (ads) : TV, Radio, Print Bought (ads): Banners, Adwords Own: phone, fax, brochures Own: Website, Newsletter Analogue Era Digital Era