This presentation shares our experience with Lean UX adoption and offers some hints on how to combine User Centered Design activities within an Agile development workflow.

1. Outcome not Output
A story of Lean UX Adoption
Codemotion Rome, Italy – 11/04/2014
CC BY-NC-SA 3.0 - http://creativecommons.org/licenses/by-nc-sa/3.0/

2. STEFANO MARASPIN

3. http://www.mvlabs.it/

5. ENTERPRISE DEVELOPMENT

6. REWIND

8. TEXTBOOKS

9. PROJECT DELIVERY

10. CUSTOMER REACTION

11. Moving to Agile…
11
http://popdigital.ca/2013/01/19/the-agile-drupalist/

12. HAPPY CUSTOMERS

13. IN TIME, WITHIN BUDGET

14. MEETING EXPECTATIONS

15. REALLY?

16. WHOSE EXPECTATIONS?

17. USER STORIES

18. 18

19. 19

20. CUSTOMER

21. CUSTOMERUSER

22. 22

23. 23

24. TOOLS VS GOALS

25. USERS PERSPECTIVE

27. UX Design Before Development
27
http://www.flickr.com/photos/magia3e/5990317864/
Done upfront

28. ANALYSIS TAKES TIME

29. SOMETIMES TOO MUCH…

30. UCD OR AGILE?

31. THE TYRANNY
OF OR

32. The Zero Sprint Approach
32
http://www.flickr.com/photos/magia3e/5990317864/
Week One Week Two

33. BEWARE OF HAND OFFS

34. BEWARE OF HAND OFFS

35. BEWARE OF HAND OFFS

36. BEWARE OF HAND OFFS

37. BEWARE OF HAND OFFS

38. US VS THEM

39. SHARED GOAL

40. Welcome Agile UX
40
http://www.flickr.com/photos/magia3e/5989772879

41. CROSS FUNCTIONAL TEAM

42. T-Shaped Professionals
42
Breadth of Knowledge
TechnicalDepth

43. USER
NEEDS
BUSINESS
GOALS

44. USER
NEEDS
BUSINESS
GOALS
PROJECT
COSTS

45. PARALYSIS

46. GROUPTHINKING

47. ABILENE PARADOX

48. THE LEADER ROLE

49. • Leader shall be impartial (at
least at first)
• Divide group, then reunite
to air differences
• Welcome outside feedback
49

50. SUPER HEROES

51. COLOCATION

52. ARTIFACTS

53. Personae
Source: MV Labs Project – Images with Creative Commons License from the web

54. NOT JUST ROLES

55. PROTO-PERSONAE

56. VALIDATING USER STORIES

57. AVOIDING WASTE

58. 58

59. MEET CARLA

60. 60

61. WIREFRAMES

62. STYLE GUIDES

63. UBIQUITOUS LANGUAGE

64. WORK EXTERNALIZED

65. 65

66. 66

67. SPECIFICATION BY EXAMPLE

68. • Acceptance Criteria
• Documentation
• Regression
68

69. 100% TEST COVERAGE?

70. Agile practitioners
don’t adopt processes.
They adapt according
to the current context
- A. Hunt

71. REQUIREMENTS
OR HYPOTHESIS?

72. what?

73. how

74. why?

77. features

79. features

80. outcomes

81. Outcome not output

82. Thank you for your attention
Stefano Maraspin
@maraspin

83. Resources
83

84. Resources
84

85. @maraspin

86. Photo Credits
• http://www.flickr.com/photos/stevedave/2975730348
• http://www.flickr.com/photos/pedromourapinheiro/2348331422
• http://www.flickr.com/photos/wallyg/2421926775
• http://www.flickr.com/photos/seemsfinehamburg/4514890993
• http://www.flickr.com/photos/gary_dunaier/2404403331
• http://www.flickr.com/photos/gary_dunaier/2404402271
• http://www.flickr.com/photos/whartz/1404593421/
• http://www.flickr.com/photos/midatlanticbulldogrescue/2143620643
• http://www.flickr.com/photos/manicstreetpreacher/3725005364/
• http://www.flickr.com/photos/jakuza/2728096478/
• http://www.flickr.com/photos/lucasvieira/2551532145/
• http://www.flickr.com/photos/dlp/6097111286/
• http://www.flickr.com/photos/captain-k/3872566862/
• http://www.flickr.com/photos/bk1bennett/2969083199/
• http://www.flickr.com/photos/sunnyuk/3240916291/
• http://www.flickr.com/photos/practicalowl/4098547561/
• http://www.flickr.com/photos/marksinderson/6973804350
• http://www.flickr.com/photos/altgnjoey/9614493371/
• http://www.flickr.com/photos/cdevers/5770961200
• http://www.flickr.com/photos/unitopia/3179070407
• http://www.flickr.com/photos/chubbybat/1751149642
• http://www.flickr.com/photos/themichaelsmith/4399654643
• http://www.flickr.com/photos/jpartogi/4131283193
• http://www.flickr.com/photos/tomcarbone/2817253412/
• http://www.flickr.com/photos/singapore2010/4903325071/
• http://www.flickr.com/photos/mikecogh/8698837600/
• http://www.flickr.com/photos/markusthorsen/3091394736/
• http://www.flickr.com/photos/szene/4763604492/
• http://www.flickr.com/photos/jordoncooper/79555741/
86

87. Stefano Maraspin
@maraspin