StoppedAt is a social bookmarking service that allows users to browse websites through images shared by their social networks, access bookmarks across devices, and receive personalized website recommendations based on their interests. The company was founded by Jonathan LeBlanc, Adam Duffy, and Mara Lewis and has launched a prototype, shipped its True-Interest-Algorithm, signed up 6,000 private beta users who have shared over 22,000 bookmarks, and secured 30 industry experts. With a $350k seed investment, StoppedAt plans to establish product-market fit, launch mobile apps and an internal ad platform to generate initial revenue, further develop its recommendation algorithm and features, and grow its team.

1. A better way to browse the web.

2. Your friends know about great websites.
Now you can discover what they are, and use them, too!

3. The websites we use say a lot about us.
Share visual
collections of the
resources you use.
Showcase your unique
web presence.
Display your online
expertise and attract
new followers.

4. Surf, Socially.
Leverage your social network to discover sites you never knew existed.

5. Browse the web through images.
Bookmarks shouldn’t be limited to a specific browser on a
specific device. StoppedAt lets you access your bookmarks
on tablets, TVs, and mobile phones.

6. Our Technology
Meet TIA®
Patent Pending
True-Interest-Algorithm
Web Concierge
For predictive & personalized
recommendations
StoppedAt users social & semantic
technology to surface relevant websites,
without users having to ask for them
(take that, search engines).

7. Meet The Founders
Jonathan LeBlanc
•Head of Developer Evangelism at PayPal
•Principle Software Engineer at Yahoo!
•Author of the O’Reilly book “Programming Social Applications”
•Board member at the OpenSocial foundation
Adam Duffy
•Software engineer and database architect
•Started hacking at age 10
•Founded Ping.fm (acquired by Seesmic)
•Employee #1 at Versly (acquired by Cisco)
Mara Lewis
•Founded FAQtv (a peer-to-peer tutoring network for college students)
•Founded SpeedFeed Live (a video chat network for affinity groups)
•5 years in UX and product development
•Entrepreneur-In-Residence at Upstart Labs, a tech accelerator for female founders

8. Progress To Date
Progress To Date
•
•
•
•
•
Launched prototype
Shipped TIA (true-interest-algorithm)
6,000 private beta users
22,000+ bookmarks
30+ industry experts secured

9. Seed Investment
What we’ll do with $350k & 12 months
•
•
•
•
•
•
•
•
Establish product/market fit
Mobile > App discovery market
Data packages for ad networks (initial revenue)
Ship TIA (v.2)
Internal ad platform & Intent-based affiliate deals
Feature development
Strategic partnerships
Team growth