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Introduction to Social Media
    Presented by the Arkansas Small Business
         and Technology Development Center



                                     © ASBTDC 2012 All Rights Reserved
What is Social Media?
   ANY media sent out through social interaction
    that is created to be shared FREELY among
    community.
   Can be:
    •   User-created video
    •   Audio
    •   Text
    •   Multimedia
   That is SHARED in a SOCIAL environment.

© ASBTDC 2012 All Rights Reserved
Why Social Media?
   Customers Seeking Information
   Two-way Communication
   Way to Learn Customers’ Needs/Wants
   Read Comments
   Content Distribution
   Competition



© ASBTDC 2012 All Rights Reserved
Join the Revolution




© ASBTDC 2012 All Rights Reserved
What You Are Missing
    Brand Loyalty
    Competitive Edge
    Customer Opinion of Your Business
    Legitimacy




    © ASBTDC 2012 All Rights Reserved
Major Players
    Facebook
    Twitter
    LinkedIn
    Pinterest
    YouTube
    Google+




    © ASBTDC 2012 All Rights Reserved
What is Facebook?
    Social Media
         Social Networking


    Inbound Marketing
         How does this differ from traditional marketing?


    Why is it important?




    © ASBTDC 2012 All Rights Reserved
Why Facebook?
    Look at the statistics
         1.06 Billion Active Users
         Users upload 70 pieces of content a month on average
         Over 1.5 million local business have active Pages
         More than 20 million people become fans of Pages each
          day!


      Leveling the playing field
         Anything you can do I can do too!


    © ASBTDC 2012 All Rights Reserved
Facebook Evolution




© ASBTDC 2012 All Rights Reserved
Facebook Terminology

    Profiles and Pages                    Insights

    Friends and Fans                      News Feed

    Administrators                        Tabs

    Applications                          Tag

    Groups                                Timeline


    © ASBTDC 2012 All Rights Reserved
How does it work?
    Business Cocktail Party

         Meet people and start conversations

         Answer Questions

         Ask Questions

         Enlighten




    © ASBTDC 2012 All Rights Reserved
Facebook Profiles and Pages
    Profiles
         For people
         One Administrator
         Requires mutual acceptance
         Allows privacy settings


    Pages
         For businesses and organizations
         Multiple Administrators
         Features Fans – No mutual acceptance
         Pages are Public

    © ASBTDC 2012 All Rights Reserved
Setting Up: Facebook
      What to include…

         Cover & Profile Photos

         About Box

         Privacy Settings

         Views & Apps




    © ASBTDC 2012 All Rights Reserved
© ASBTDC 2012 All Rights Reserved
What is Twitter?
•    Microblog: 140 characters
•    34.3 million in U.S.
•    Fastest Growing Segment: Ages 35-49
•    B2B Heavy Users




    © ASBTDC 2012 All Rights Reserved
Why Twitter?
    140,000,000+ Active users
    340,000,000 Tweets per day
    180 million unique visitors per month
    300,000 new users per day
    600 million search queries per day
    37% use their phone to tweet




    © ASBTDC 2012 All Rights Reserved
Twitter Terminology
    Tweet - an individual message limited to 140
     characters (can also be used as a verb)
    Follow – to subscribe to somebody else’s messages
    Direct Message (DM) - a private message to a
     fellow Tweeter ("DM @joesmith234 what is your order number?“)
    Retweet (RT) - repost a valuable message from
     someone else and give them credit (RT@username)
    Trending topics - the most popular terms on Twitter
     at any given moment

    © ASBTDC 2012 All Rights Reserved
How does it work?
    140 characters
    Messages are:
         Public
         Indexed
         Rank very well
    PC & Mobile Phone (Remember, 37% use their
     phone)



    © ASBTDC 2012 All Rights Reserved
What’s in it for them?
    Users enjoy connecting with businesses to:
         Discuss their experiences, good or bad
         Give an opinion about new products
         Discuss upcoming product ideas
         Gain access to exclusive offers
         Receive customer service




    © ASBTDC 2012 All Rights Reserved
Setting Up: Twitter
    Create an account
         Use a recognizable name
         Fill out profile completely before connecting
         Change default logo & background
         Find your contacts
         Brand yourself
             1 line bio
             Website address
             Actual location
             Use a picture or a company logo




    © ASBTDC 2012 All Rights Reserved
© ASBTDC 2012 All Rights Reserved
What is LinkedIn?
    Professional Social Networking
    More B2B
    161 Million+ Users
    Over 200 Countries & Territories
    2 Million+ Company Pages




    © ASBTDC 2012 All Rights Reserved
Why LinkedIn?
    Company Reach
    Product Awareness
    Search Engine Optimization
    Lead Generation




    © ASBTDC 2012 All Rights Reserved
Setting Up: LinkedIn
    Overview Page
    Cover Image
    Company Updates
    Summary
    Careers Page
    Products Page
    Mobile App


    © ASBTDC 2012 All Rights Reserved
© ASBTDC 2012 All Rights Reserved
What is Pinterest?
    Social network
    Online pinboard for organizing visually appealing
     content
    Visually share, curate, and discover new interests
    Post or “pin” images or videos to boards




    © ASBTDC 2012 All Rights Reserved
Why Pinterest?
•    TRAFFIC!
•    260 million monthly visitors
•    Facebook App boasts over 2 million daily average users




    © ASBTDC 2012 All Rights Reserved
Setting Up: Pinterest
•    Convert Personal Account into a Business Account
•    Verify & Integrate Your Website
•    Add Buttons & Widgets
•    Resources & Documentation
•    Capture Interest & Followers
•    Measure Your Growth
•    Nurture Leads



    © ASBTDC 2012 All Rights Reserved
Getting Started
    Set Goals
    Determine Target Audience
    Choose Appropriate Tools for Strategy
    Consistent Message
    Honesty
    Content Development
    Act Human
    Measurement & ROI


    © ASBTDC 2012 All Rights Reserved
Contact Information

   Maradyth McKenzie
    501.683.7700
    mgmckenzie@ualr.edu
    Facebook.com/ASBTDC
    Twitter.com/ASBTDC
    Twitter.com/mgeorgia7



© ASBTDC 2012 All Rights Reserved

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Introduction to Social Media

  • 1. Introduction to Social Media Presented by the Arkansas Small Business and Technology Development Center © ASBTDC 2012 All Rights Reserved
  • 2. What is Social Media?  ANY media sent out through social interaction that is created to be shared FREELY among community.  Can be: • User-created video • Audio • Text • Multimedia  That is SHARED in a SOCIAL environment. © ASBTDC 2012 All Rights Reserved
  • 3. Why Social Media?  Customers Seeking Information  Two-way Communication  Way to Learn Customers’ Needs/Wants  Read Comments  Content Distribution  Competition © ASBTDC 2012 All Rights Reserved
  • 4. Join the Revolution © ASBTDC 2012 All Rights Reserved
  • 5. What You Are Missing  Brand Loyalty  Competitive Edge  Customer Opinion of Your Business  Legitimacy © ASBTDC 2012 All Rights Reserved
  • 6. Major Players  Facebook  Twitter  LinkedIn  Pinterest  YouTube  Google+ © ASBTDC 2012 All Rights Reserved
  • 7. What is Facebook?  Social Media  Social Networking  Inbound Marketing  How does this differ from traditional marketing?  Why is it important? © ASBTDC 2012 All Rights Reserved
  • 8. Why Facebook?  Look at the statistics  1.06 Billion Active Users  Users upload 70 pieces of content a month on average  Over 1.5 million local business have active Pages  More than 20 million people become fans of Pages each day!  Leveling the playing field  Anything you can do I can do too! © ASBTDC 2012 All Rights Reserved
  • 9. Facebook Evolution © ASBTDC 2012 All Rights Reserved
  • 10. Facebook Terminology  Profiles and Pages  Insights  Friends and Fans  News Feed  Administrators  Tabs  Applications  Tag  Groups  Timeline © ASBTDC 2012 All Rights Reserved
  • 11. How does it work?  Business Cocktail Party  Meet people and start conversations  Answer Questions  Ask Questions  Enlighten © ASBTDC 2012 All Rights Reserved
  • 12. Facebook Profiles and Pages  Profiles  For people  One Administrator  Requires mutual acceptance  Allows privacy settings  Pages  For businesses and organizations  Multiple Administrators  Features Fans – No mutual acceptance  Pages are Public © ASBTDC 2012 All Rights Reserved
  • 13. Setting Up: Facebook  What to include…  Cover & Profile Photos  About Box  Privacy Settings  Views & Apps © ASBTDC 2012 All Rights Reserved
  • 14. © ASBTDC 2012 All Rights Reserved
  • 15. What is Twitter? • Microblog: 140 characters • 34.3 million in U.S. • Fastest Growing Segment: Ages 35-49 • B2B Heavy Users © ASBTDC 2012 All Rights Reserved
  • 16. Why Twitter?  140,000,000+ Active users  340,000,000 Tweets per day  180 million unique visitors per month  300,000 new users per day  600 million search queries per day  37% use their phone to tweet © ASBTDC 2012 All Rights Reserved
  • 17. Twitter Terminology  Tweet - an individual message limited to 140 characters (can also be used as a verb)  Follow – to subscribe to somebody else’s messages  Direct Message (DM) - a private message to a fellow Tweeter ("DM @joesmith234 what is your order number?“)  Retweet (RT) - repost a valuable message from someone else and give them credit (RT@username)  Trending topics - the most popular terms on Twitter at any given moment © ASBTDC 2012 All Rights Reserved
  • 18. How does it work?  140 characters  Messages are:  Public  Indexed  Rank very well  PC & Mobile Phone (Remember, 37% use their phone) © ASBTDC 2012 All Rights Reserved
  • 19. What’s in it for them?  Users enjoy connecting with businesses to:  Discuss their experiences, good or bad  Give an opinion about new products  Discuss upcoming product ideas  Gain access to exclusive offers  Receive customer service © ASBTDC 2012 All Rights Reserved
  • 20. Setting Up: Twitter  Create an account  Use a recognizable name  Fill out profile completely before connecting  Change default logo & background  Find your contacts  Brand yourself  1 line bio  Website address  Actual location  Use a picture or a company logo © ASBTDC 2012 All Rights Reserved
  • 21. © ASBTDC 2012 All Rights Reserved
  • 22. What is LinkedIn?  Professional Social Networking  More B2B  161 Million+ Users  Over 200 Countries & Territories  2 Million+ Company Pages © ASBTDC 2012 All Rights Reserved
  • 23. Why LinkedIn?  Company Reach  Product Awareness  Search Engine Optimization  Lead Generation © ASBTDC 2012 All Rights Reserved
  • 24. Setting Up: LinkedIn  Overview Page  Cover Image  Company Updates  Summary  Careers Page  Products Page  Mobile App © ASBTDC 2012 All Rights Reserved
  • 25. © ASBTDC 2012 All Rights Reserved
  • 26. What is Pinterest?  Social network  Online pinboard for organizing visually appealing content  Visually share, curate, and discover new interests  Post or “pin” images or videos to boards © ASBTDC 2012 All Rights Reserved
  • 27. Why Pinterest? • TRAFFIC! • 260 million monthly visitors • Facebook App boasts over 2 million daily average users © ASBTDC 2012 All Rights Reserved
  • 28. Setting Up: Pinterest • Convert Personal Account into a Business Account • Verify & Integrate Your Website • Add Buttons & Widgets • Resources & Documentation • Capture Interest & Followers • Measure Your Growth • Nurture Leads © ASBTDC 2012 All Rights Reserved
  • 29. Getting Started  Set Goals  Determine Target Audience  Choose Appropriate Tools for Strategy  Consistent Message  Honesty  Content Development  Act Human  Measurement & ROI © ASBTDC 2012 All Rights Reserved
  • 30. Contact Information  Maradyth McKenzie 501.683.7700 mgmckenzie@ualr.edu Facebook.com/ASBTDC Twitter.com/ASBTDC Twitter.com/mgeorgia7 © ASBTDC 2012 All Rights Reserved