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Get Listed Locally
  Optimizing Local Search
 for Local Business Success

  Presented by the Arkansas Small Business
    and Technology Development Center
All About Search
Where People Get News/Info
Customers NOW Find You
•   Search Online                                New Customers
•   Includes B2B
•   Reviews
•   Blogs
•   Comments
•   Poll Friends Online
•   Local Search Queries
      ALL BEFORE YOU EVEN KNOW THEY ARE THERE!
Why Local Search




                             **YOY: Year over Year

 Selection from “Local Search Evolved”
Why Local Search Matters Today

• Local customers look locally

• 71% value local results

• Highest conversion level of all local advertising

• Mobile Internet usage has grown 20% in 2
  years
Why Local Search Matters Today

• Only 37% of business have 1 or more listing

• Best local SEO is FREE

• 70% of local consumers TRUST online
  business reviews
Where Consumers Look
         Primary Sites Used to Search for Local
         Portal         Business
80%
      (Google), 74%
70%

60%

50%

40%

30%
                      Local Search                                 Other
                                                  Internet
20%                      (AOL                                 (Citysearch), 1
                                                   Yellow
                       Local), 9%                                   0%
10%                                              Pages, 7%

0%
                                  Online Sites
                      Selection from “Local Search Evolved”
Consumers Searching Locally
         How Often They are Looking

                                                  Once a
   A few times a                                month, 12%
     year, 17%                                  2-3 times a
                                                month, 16%
                           Often, 59%
                                                Every week,
   Never, 24%                                       17%

                                                Almost every
                                                  day, 14%




        Selection from “Local Search Evolved”
Who Uses Local Search?




   Selection from “The Explosion of Mobile”
Local Business Search
Local Business Search
Local and Social
Start with Keywords
• Use Google Trends
Start by Claiming
Local Business Presence
Tips
•   Use REAL business name – Consistently
•   100% accurate info
•   Choose RIGHT CATEGORIES
•   Generate Citations
•   Maximize and Customize
    –   Business Description
    –   ALL Photos/Videos Allowed
    –   EXTRA Details Allowed
    –   Service Section
More Tips
• 60% of consumers pay attention to images
  and logos
• Respond to online reviews
• Never fake online reviews!
• Communicate with local competitors or
  related businesses
• Add video or coupon offers
Google+ Local
Google Maps
Bing
Yahoo
Do Reviews Matter?
Recommendations
Local and Social
Local and Social
Local and Social
Citations
• “Mentions” from other websites create
  TRUST with Google

• 2 ways to get Citations
  – Get listed in other Online Directories
  – Ask Neighboring Businesses & Suppliers
Infographics
• “Local Search Evolved”
  http://webhostinggeeks.com/infographics/loc
  al-search-evolved/#
• “Are Online Reviews Killing Your Business?”
  http://540seo.com/are-online-reviews-killing-
  your-business
• “The Explosion of Mobile”
  http://assets.econsultancy.com/images/0001/
  7586/v2.02.png
ASBTDC is Here to Help!
 UALR Reynolds Business Center
    2801 S. University Ave.
       Little Rock, 72204

       http://asbtdc.org
    Facebook.com/ASBTDC
     Twitter.com/ASBTDC

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Get Listed Locally

  • 1. Get Listed Locally Optimizing Local Search for Local Business Success Presented by the Arkansas Small Business and Technology Development Center
  • 3. Where People Get News/Info
  • 4. Customers NOW Find You • Search Online New Customers • Includes B2B • Reviews • Blogs • Comments • Poll Friends Online • Local Search Queries ALL BEFORE YOU EVEN KNOW THEY ARE THERE!
  • 5. Why Local Search **YOY: Year over Year Selection from “Local Search Evolved”
  • 6. Why Local Search Matters Today • Local customers look locally • 71% value local results • Highest conversion level of all local advertising • Mobile Internet usage has grown 20% in 2 years
  • 7. Why Local Search Matters Today • Only 37% of business have 1 or more listing • Best local SEO is FREE • 70% of local consumers TRUST online business reviews
  • 8. Where Consumers Look Primary Sites Used to Search for Local Portal Business 80% (Google), 74% 70% 60% 50% 40% 30% Local Search Other Internet 20% (AOL (Citysearch), 1 Yellow Local), 9% 0% 10% Pages, 7% 0% Online Sites Selection from “Local Search Evolved”
  • 9. Consumers Searching Locally How Often They are Looking Once a A few times a month, 12% year, 17% 2-3 times a month, 16% Often, 59% Every week, Never, 24% 17% Almost every day, 14% Selection from “Local Search Evolved”
  • 10. Who Uses Local Search? Selection from “The Explosion of Mobile”
  • 14. Start with Keywords • Use Google Trends
  • 17. Tips • Use REAL business name – Consistently • 100% accurate info • Choose RIGHT CATEGORIES • Generate Citations • Maximize and Customize – Business Description – ALL Photos/Videos Allowed – EXTRA Details Allowed – Service Section
  • 18. More Tips • 60% of consumers pay attention to images and logos • Respond to online reviews • Never fake online reviews! • Communicate with local competitors or related businesses • Add video or coupon offers
  • 21. Bing
  • 22. Yahoo
  • 28. Citations • “Mentions” from other websites create TRUST with Google • 2 ways to get Citations – Get listed in other Online Directories – Ask Neighboring Businesses & Suppliers
  • 29. Infographics • “Local Search Evolved” http://webhostinggeeks.com/infographics/loc al-search-evolved/# • “Are Online Reviews Killing Your Business?” http://540seo.com/are-online-reviews-killing- your-business • “The Explosion of Mobile” http://assets.econsultancy.com/images/0001/ 7586/v2.02.png
  • 30. ASBTDC is Here to Help! UALR Reynolds Business Center 2801 S. University Ave. Little Rock, 72204 http://asbtdc.org Facebook.com/ASBTDC Twitter.com/ASBTDC

Editor's Notes

  1. Only 14% of people trust advertising, but 78% trust referrals!
  2. Versus Radio and Television that took decades to reach 50 million users
  3. Offering links to resources…because the authors will return the favor
  4. Offering links to resources…because the authors will return the favor