SlideShare ist ein Scribd-Unternehmen logo
1 von 9
Downloaden Sie, um offline zu lesen
August 2012
How Digital Influences
How We Shop
Around the World
Copyright © 2012 The Nielsen Company.	 2
• 	 Online shopping intentions for food and beverage categories
increased 44% in two years
•	 6-in-10 global respondents used the Internet for grocery shopping research
•	 Nearly half (49%)of respondents purchased a product online
•	 Globally, 46% used social media to help make purchase decisions
•	 37% purchased from online-only stores most frequently
Digital’s influence on
grocery shopping is on the rise
One-third of the world’s population is
online, an increase of 528 percent over the
past 10 years*. While Internet penetration
rates vary by geographic region; North
America (79%), Australia/Oceania (68%),
Europe (61%), Latin America (40%),
Middle East (36%), Asia (26%) and Africa
(14%), they continue to climb steadily—
especially in the developing countries of
the world.
Connected devices, such as computers,
mobile phones and tablets have become
a way of life for many, but shoppers are
digitally engaged to varying degrees
depending on the products they buy.
While e-commerce activity for some
consumer-packaged goods (CPG)
products—especially perishable categories
where freshness counts—may not be
as transformative as other non-CPG
industries such as books, music and
travel, online grocery purchasing power is
growing. In this report, Nielsen analyzes
how shoppers use online connected
devices (computers, mobile phones and
tablets) to aid or even complete their
household grocery shopping.
What types of online activities
do consumers engage in
most? How much time is
spent on these activities?
What are future spending
intentions, which websites
are preferred, and what
payment methods are
favored? New findings from
a Nielsen online survey of
respondents from 56 countries
around the world provide
insight into digital influences on
grocery shopping behavior. This report
offers considerations for marketers
and guiding principles to help build
successful online strategies.
About the Survey and Methodology
* InternetWorld Stats – www.internetworld stats.com/stats.htm
The findings in this study are based on respondents with online access. While an online survey methodology allows for
tremendous scale and global reach, it is limited in that it provides a perspective only on the habits of existing Internet users,
not total populations. Results may therefore, among other possibilities, over-report online usage. Additionally, responses are
only indicative of respondents’ beliefs about their own online usage, rather than actual metered data.
Copyright © 2012 The Nielsen Company.	 3
While non-CPG (consumer-packaged
goods) products reported the highest
penetration for digital shopping
intentions, with apparel, books, travel
and consumer electronics rising to the
top of the list, the level of influence
for CPG-related products is growing.
Intentions to buy food and beverages via
online sources increased 44 percent in
two years.
More than one-quarter (26%) of global
respondents said they planned to
purchase food and beverage products
via an online connected device in the
next three to six months—a jump from
18 percent reported in 2010. Skin care
and cosmetics also increased from
22 percent to 25 percent in the latest
survey.
One-in-five global respondents said they
planned to purchase electronic books
and digital newspaper and magazine
subscriptions, a new category added
to the Nielsen Global Survey in 2012.
The online purchase intent of hard
copy books and physical subscriptions
declined from 44 percent in 2010
to 33 percent this year. Categories
with growing global purchase intent
include computer/game software (+18
percentage points), entertainment
tickets (+10), computer/game hardware
(+6), video/music production (+5), cars/
motorcycle and accessories (+4), and
apparel/accessories/shoes/jewelry (+1).
While online shopping delivers key
attributes shoppers demand, such
as convenience, value and choice,
the Internet, and more specifically
e-commerce, will be successful to
varying degrees of impact on CPG
depending on the category. For CPG
categories, shoppers are more likely to
adopt an omni-channel approach, where
online shopping becomes a supplement
to traditional brick-and-mortar retailing.
Online grocery purchase power is growing
What categories of products do you plan to purchase on any connected
device in the next 3 to 6 months?
Source: Nielsen Global Survey of Digital’s Influence on Grocery Shopping, Q1 2012
Global Average
Travel Service Reservation
(Flight /Train / Ship /Car)
Entertainment Tickets
(Movie / Performance / Exhibition / Game, etc.)
Computer / Game Software
Mobile Phone *
(Including accessory)
Food & Beverage
Computer/Game
Hardware & Peripheral
Skin Care /Cosmetics
Video/Music Publication
(CD,VCD, DVD)
eBooks/Digital Newspaper
or Magazine Subscription*
Car/Motorcycle
and Accessory
Books/Newspaper/Magazine
(hardcopy / physical subscription)
Apparel/Accessory/
Shoes / Jewelry
37
36
33
44
30
32
30
20
29
11
26
26
18
25
19
25
22
23
18
20
11
7
N/A
N/A
Q1 2012 Q1 2010
*Category added in 2012
Copyright © 2012 The Nielsen Company.	 4
Whether checking a price or reading
a consumer review, when it comes to
grocery shopping, more than six-in-10
global respondents (61%) said the
Internet was their go-to-source for
conducting research and just under half
(49%) said they purchased a product
online.
But research is just one of the many online
activities respondents around the world
said they engaged in when thinking about
grocery shopping. Forty-five percent
used the Internet to get information
about a product, 43 percent searched for
deals, 33 percent read a grocery retailer’s
promotional circular/flyer, 33 percent
looked for coupons, 26 percent browsed a
manufacturer website,18 percent provided
feedback through social media, and 11
percent used a digital shopping list.
A comparison of how shoppers across
the world used the Internet as a grocery
shopping resource revealed that while the
rank-order list of favored activities was
relatively consistent from region to region,
rates of usage varied considerably. While
Internet penetration rates are highest in
North America, usage levels across many
activities in that region were among the
lowest reported. Conversely, online usage
rates for many activities in Asia-Pacific
were among the highest.
Specifically, using the Internet to conduct
research (70%), compare prices (48%),
and provide feedback through social
media (26%) was most prevalent in Asia-
Pacific countries. Latin Americans were
the most active deal seekers (64%) and
manufacturer website browsers (41%).
And more North Americans looked for
coupons online (43%) than respondents in
any other region.
In more Internet-developed regions of the
world, the research suggests a flattening
of online activity levels as usage becomes
more common place. In areas where
adoption is in the early phases, there is
greater experimentation.
Online usage for grocery shopping activities varies
Thinking about household grocery shopping, which of the following
activities have you done in the last month on any online connected device?
Source: Nielsen Global Survey of Digital’s Influence on Grocery Shopping, Q1 2012
10 20 30 40 50 60 70
10 20 30 40 50 60 70
Conduct research online
(for example, checked price,
read a consumer review)
Purchase a
product online
Read a grocery retailer's
circular/flyer online
Look for coupons from an online
coupon site
Compare prices for a grocery
product online
Look up product
information online
Browse a manufacturer's website
for a grocery category
Provide feedback about a grocery
category through social media
(wrote a review, blogged)
Use a digital shopping list
Look for
deals online
Global Average Asia-Pacific Europe Middle East/Africa Latin America North America
Copyright © 2012 The Nielsen Company.	 5
When it comes to finding a resource for
information about grocery shopping-
related activities, nearly half (47%) of
global respondents spent more than 25
percent of their total research time on
a connected device. And nearly one-in-
four (23%) spent more than half their
research time on the Internet. More North
Americans dedicated the greatest amount
of research time online compared to the
other regions - 18 percent claimed they
conducted more than 75 percent of their
research digitally.
For those who said they used the Internet
for grocery shopping-related activities, the
majority of global respondents connected
online either weekly or monthly. About
one-third logged on daily to conduct
research (37%), provide feedback via
social media (33%), look for deals (31%)
and search for product information (31%).
While the prevalence of using social
media to provide feedback on grocery
products is still relatively low (global
average is 18%), for those who are active
participants, many connect regularly—33
percent on a daily basis and 45 percent
weekly. In a world where consumers
have increasing influence on brand
perception through social media and
ratings and reviews, authentic responses
and generating advocacy is critical.
Marketers need to encourage feedback
and provide specialized experiences that
increase engagement and build a two-way
relationship with the brand.
Online is the timely resource for research
How often have you used a connected device
(PC, mobile phone, tablet, etc.) for each of the following
Source: Nielsen Global Survey of Digital’s Influence on Grocery Shopping, Q1 2012
Global Average
Percent of total research
time conducted on an
online connected device for
grocery shopping activities
16%
47%
37%
48%
43%
9%
23%
54%
23%
21%
48%
31%
19%
52%
29%
21%
56%
23%
20%
49%
31%
25%
51%
24%
23%
45%
33%
27%
51%
23%
Conduct research online
Purchase a product online
Read a grocery retailer's circular/flyer online
Look for deals online
Look for coupons from an online coupon site
Compare prices for a grocery product online
Look up product information online
Browse a manufacturer's website for a grocery category
Provide feedback about a grocery category through social media
Use a digital shopping list
Daily Weekly Monthly
least time
m
ost time
NORTH
AMERICA
LATIN
AMERICA
MIDDLE EAST/
AFRICA
EUROPE
ASIA-
PACIFIC
11%
11%
59%
19%
12%
7%
54%
27%
14%
8%
54%
25%
18%
44%
19%
20%
50%
12%
25%
13%
GLOBAL
AVERAGE
13%
10%
53%
24%
< 25% 26% - 50%
51% - 75% 76% - 100%
19%
_
Copyright © 2012 The Nielsen Company.	 6
The influence of social media on purchase
decisions is growing across all regions,
albeit at varying levels. Globally, 46
percent of respondents said they used
social media outlets to help make
purchase decisions, a rise of three
percentage points from 2010. North
Americans were the least reliant on social
media at 21 percent, but have increased
their dependency by seven points.
Asia-Pacific respondents were the most
active social media users to aid purchase
decisions at 63 percent, an increase from
60 percent two years ago.
Middle Eastern/African respondents
increased their dependency on social
media the most, rising 10 percentage
points to 50 percent in 2011. Forty-four
percent of Latin American respondents
and 32 percent of European online
users relied on social media to
help make purchase decisions, an
increase of five and two points,
respectively.
Social media can play an
important role in leveling
the playing field among the
competition, allowing smaller
brands to compete. Encourage
satisfied customers to use
online ratings and reviews to
share positive experiences, but it is
a two-way communication medium
and marketers must engage in the
dialogue in order to stay in control.
Social media’s influence is rising
I use social media sites to help me make purchase decisions
Source: Nielsen Global Survey of Online Shopping, Q3 2011 and Q1 2010
46%
43%
GLOBAL
AVERAGE
21%
14%
NORTH
AMERICA
44%
49%
LATIN
AMERICA
50%
40%
MIDDLE EAST/
AFRICA
32%
30%
EUROPE
63%
60%
ASIA-
PACIFIC
2011 2010
Copyright © 2012 The Nielsen Company.	 7
Thirty-seven percent of global
respondents said they most frequently
purchase from online-only stores—an
increase from 34 percent in 2010. Twenty-
two percent preferred sites that also
have traditional brick and mortar stores,
17 percent favored sites that allow you
to select products from many different
online stores and 11 percent chose sites
that also sell products through catalogs or
over the phone.
For sites that are connected with physical
store locations, Latin Americans and
North Americans reported the greatest
preference at 34 percent and 30
percent, respectively. And while North
Americans reported a nine-point drop
since 2010 in their preference for shops
that are exclusively online, Asia-Pacific
respondents reported the opposite trend,
with a nine point increase for shopping
these online-only websites. Both regions
reported usage of online-only websites at
40 percent.
When it comes to paying for online
purchases, one-third (32%) of
respondents around the world said they
most often paid for purchases using a
credit card. One-fourth (24%) preferred
the ease of using PayPal, 14 percent used
Online shopping preferences and payments
cash on delivery, 12 percent chose direct
debit from a checking or bank account and
10 percent utilized a debit card.
Latin Americans were the most prolific
credit card users for online purchases, as
more than half (51%) used this method.
Middle Eastern/African respondents
were most reliant on direct debit from
checking/bank accounts, as one-in-four
utilized this payment system. North
Americans primarily use one of three
primary methods; credit cards (34%),
debit cards (25%) and PayPal (24%).
What kind of websites do you purchase from most frequently when shopping online?
Source: Nielsen Global Survey of Online Shopping, Q3 2011 and Q1 2010
Latin America
North America
Europe
Asia-Pacific
Middle East/ Africa
Global Average
40%
31%
38%
39%
19%
20%
24%
21%
40%
49%
37%
34%
ONLINE-ONLY WEBSITES
Latin America
North America
Europe
Asia-Pacific
Middle East/ Africa
Global Average
16%
19%
23%
21%
34%
34%
10%
10%
30%
17%
22%
20%
BRICK & MORTAR STORE WEBSITES
Latin America
North America
Europe
Asia-Pacific
Middle East/ Africa
Global Average
11%
10%
10%
11%
6%
8%
8%
9%
13%
13%
10%
8%
CATALOG/PHONE-ORDER WEBSITES
2011 2010
Latin America
North America
Europe
Asia-Pacific
Middle East/ Africa
Global Average
26%
10%
13%
17%
17%
11%
14%
5%
7%
17%
20%
30%
MULTIPLE ONLINE STORE WEBSITES
Copyright © 2012 The Nielsen Company.	 8
Shopper marketing tactics are changing
and there are several ways to grow
positive engagement levels. Whether
customizing the message for the shopper,
more narrowly segmenting shoppers,
or delivering more ‘authentic’ messages
in brand communications, savvy digital
strategies must help personalize and
integrate value-added content to improve
the user experience.
First, focus on the right shopper. Not
everyone is going to use digital. Nielsen
research finds that one-of-four CPG
shoppers are considered ‘Trendsetters’.
These are generally shoppers that love
to keep ahead, try new things and tell
others about them. They are typically
younger compared to other segments,
have children in the household and are a
bit more affluent compared to the general
population.
Second, engage shoppers with the right
message. ‘Trendsetters’ tend to be
more digitally engaged, but that is still
dependent on what they are buying.
Determine what activities are important
to core shoppers and customize the
offering. If shoppers are more deal-
centric, provide coupon promotions.
Third, connect with shoppers via the
right medium. An increasingly
complex landscape provides
consumers with a wide array
of choices. Marketers need to
focus on the medium that
provides the best return on
investment. Think about
product usage and devise
strategies that speak to
the needs of consumers.
Pair mobility with need
and create apps that, for
example, make it easier to
create a shopping list, refill
prescriptions or navigate a store.
Whether the platform is online,
mobile, social or in-store, prioritize the
medium based on the impact it drives and
the feasibility of deploying it. Digital can
be complex, but rewarding if done right.
Strategies for how to win with digital
An increasing complex landscape provides consumers with a wide array of choices
Searching for
coupons
Reading a
Flyer/ Circular
Looking
for Deals
Website
E-Circular
Emails
Printable Coupons
Digital Magazines
Search/Display Ads
Mobile Coupon
Text Message
Mobile Apps
Reviews
Social Media
Kiosks
QR / Bar Codes
SOCIAL
IN-STORE
MOBILE
ONLINE
Weigh impact vs. feasibility of tactics to optimize digital platform
Sample Strategy
9
Argentina
Australia
Austria
Belgium
Brazil
Canada
China
Chile
Colombia
Croatia
Czech Republic
Denmark
Egypt
Estonia
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Latvia
Lithuania
Malaysia
Mexico
Netherlands
New Zealand
Norway
Pakistan
Peru
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
Ukraine
United States
Venezuela
Vietnam
About the Nielsen Global Survey
The Nielsen Global Survey of Digital’s
Influence on Grocery Shopping was
conducted February 10–27, 2012 and
polled more than 28,000 consumers in
56 countries throughout Asia-Pacific,
Europe, Latin America, the Middle East,
Africa and North America. The social
media, online payment and website
insights are based on the Q3 2011 Global
Survey. The sample has quotas based on
age and sex for each country based on
their Internet users, and is weighted to
be representative of Internet consumers
and has a maximum margin of error of
±0.6%. This Nielsen survey is based on
the behavior of respondents with online
access only. Internet penetration rates
vary by country. Nielsen uses a minimum
reporting standard of 60 percent Internet
penetration or 10M online population
for survey inclusion. The Nielsen Global
Survey, which includes the Global
Consumer Confidence Survey, was
established in 2005.
About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is
a global information and measurement
company with leading market positions
in marketing and consumer information,
television and other media measurement,
online intelligence, mobile measurement,
trade shows and related properties.
Nielsen has a presence in approximately
100 countries, with headquarters in New
York, USA and Diemen, the Netherlands
For more information, visit
www.nielsen.com
Countries in this study
Copyright © 2012The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are
trademarks or registered trademarks of CZT/ACNTrademarks, L.L.C. Other product and service
names are trademarks or registered trademarks of their respective companies. 12/5301

Más contenido relacionado

Was ist angesagt?

Mobile Internet Consumer Philippines 2013
Mobile Internet Consumer Philippines 2013Mobile Internet Consumer Philippines 2013
Mobile Internet Consumer Philippines 2013Techglimpse
 
Mobile Internet Consumer Report 2013 - Southeast Asia
Mobile Internet Consumer Report 2013 - Southeast AsiaMobile Internet Consumer Report 2013 - Southeast Asia
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
 
Mobile Internet Consumer Report 2013 - Africa
Mobile Internet Consumer Report 2013 - Africa Mobile Internet Consumer Report 2013 - Africa
Mobile Internet Consumer Report 2013 - Africa Vserv
 
Vietnam's digital trends 2017
Vietnam's digital trends 2017Vietnam's digital trends 2017
Vietnam's digital trends 2017Thiện Quang
 
In mobi consumer-and_network_research
In mobi consumer-and_network_researchIn mobi consumer-and_network_research
In mobi consumer-and_network_researchSumit Roy
 
Mobile internet-consumer-india
Mobile internet-consumer-indiaMobile internet-consumer-india
Mobile internet-consumer-indiaBhuvan Asthana
 
Vietnamese Internet Advertising Landscape 2017
Vietnamese Internet Advertising Landscape 2017Vietnamese Internet Advertising Landscape 2017
Vietnamese Internet Advertising Landscape 2017QuynhDaoFtu
 
Mobile Internet Consumer Report 2013 - India
Mobile Internet Consumer Report 2013 - IndiaMobile Internet Consumer Report 2013 - India
Mobile Internet Consumer Report 2013 - IndiaVserv
 
Mobile Internet Consumer Report 2013 - Middleeast
Mobile Internet Consumer Report 2013 - MiddleeastMobile Internet Consumer Report 2013 - Middleeast
Mobile Internet Consumer Report 2013 - MiddleeastVserv
 
The South Africa eCommerce Report April 2016 is brought to you by Visa.
The South Africa eCommerce Report April 2016 is brought to you by Visa.The South Africa eCommerce Report April 2016 is brought to you by Visa.
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
 
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)Adobe
 
State of Voice Assistants 2019
State of Voice Assistants 2019State of Voice Assistants 2019
State of Voice Assistants 2019Adobe
 
Adobe Digital Insights - Q2 Voice Report 2019
Adobe Digital Insights - Q2 Voice Report 2019Adobe Digital Insights - Q2 Voice Report 2019
Adobe Digital Insights - Q2 Voice Report 2019Adobe
 
In mobi consumer-and_nectwork_research (5)
In mobi consumer-and_nectwork_research (5)In mobi consumer-and_nectwork_research (5)
In mobi consumer-and_nectwork_research (5)Sumit Roy
 
State of Voice Technology for Brands
State of Voice Technology for BrandsState of Voice Technology for Brands
State of Voice Technology for BrandsAdobe
 
Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015Duy Nguyen
 
Indonesia Digital and Content Marketing Report in 2017
Indonesia Digital and Content Marketing Report in 2017Indonesia Digital and Content Marketing Report in 2017
Indonesia Digital and Content Marketing Report in 2017digitalinasia
 

Was ist angesagt? (19)

Mobile Internet Consumer Philippines 2013
Mobile Internet Consumer Philippines 2013Mobile Internet Consumer Philippines 2013
Mobile Internet Consumer Philippines 2013
 
Mobile Internet Consumer Report 2013 - Southeast Asia
Mobile Internet Consumer Report 2013 - Southeast AsiaMobile Internet Consumer Report 2013 - Southeast Asia
Mobile Internet Consumer Report 2013 - Southeast Asia
 
Mobile Internet Consumer Report 2013 - Africa
Mobile Internet Consumer Report 2013 - Africa Mobile Internet Consumer Report 2013 - Africa
Mobile Internet Consumer Report 2013 - Africa
 
Mobile internet-consumer-brazil
Mobile internet-consumer-brazilMobile internet-consumer-brazil
Mobile internet-consumer-brazil
 
Vietnam's digital trends 2017
Vietnam's digital trends 2017Vietnam's digital trends 2017
Vietnam's digital trends 2017
 
In mobi consumer-and_network_research
In mobi consumer-and_network_researchIn mobi consumer-and_network_research
In mobi consumer-and_network_research
 
Mobile internet-consumer-india
Mobile internet-consumer-indiaMobile internet-consumer-india
Mobile internet-consumer-india
 
Vietnamese Internet Advertising Landscape 2017
Vietnamese Internet Advertising Landscape 2017Vietnamese Internet Advertising Landscape 2017
Vietnamese Internet Advertising Landscape 2017
 
Mobile Internet Consumer Report 2013 - India
Mobile Internet Consumer Report 2013 - IndiaMobile Internet Consumer Report 2013 - India
Mobile Internet Consumer Report 2013 - India
 
Mobile Internet Consumer Report 2013 - Middleeast
Mobile Internet Consumer Report 2013 - MiddleeastMobile Internet Consumer Report 2013 - Middleeast
Mobile Internet Consumer Report 2013 - Middleeast
 
The South Africa eCommerce Report April 2016 is brought to you by Visa.
The South Africa eCommerce Report April 2016 is brought to you by Visa.The South Africa eCommerce Report April 2016 is brought to you by Visa.
The South Africa eCommerce Report April 2016 is brought to you by Visa.
 
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)
Adobe Digital Insights -- Diversity In Advertising 2019 (AUS)
 
State of Voice Assistants 2019
State of Voice Assistants 2019State of Voice Assistants 2019
State of Voice Assistants 2019
 
Adobe Digital Insights - Q2 Voice Report 2019
Adobe Digital Insights - Q2 Voice Report 2019Adobe Digital Insights - Q2 Voice Report 2019
Adobe Digital Insights - Q2 Voice Report 2019
 
In mobi consumer-and_nectwork_research (5)
In mobi consumer-and_nectwork_research (5)In mobi consumer-and_nectwork_research (5)
In mobi consumer-and_nectwork_research (5)
 
State of Voice Technology for Brands
State of Voice Technology for BrandsState of Voice Technology for Brands
State of Voice Technology for Brands
 
Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015
 
Indonesia Digital and Content Marketing Report in 2017
Indonesia Digital and Content Marketing Report in 2017Indonesia Digital and Content Marketing Report in 2017
Indonesia Digital and Content Marketing Report in 2017
 
Nielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- VietnamNielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- Vietnam
 

Andere mochten auch (12)

Costumer notes
Costumer notesCostumer notes
Costumer notes
 
The Digital Shopping Experience
The Digital Shopping ExperienceThe Digital Shopping Experience
The Digital Shopping Experience
 
Digital Experiences & Shopping by Tery Spataro
Digital Experiences & Shopping by Tery SpataroDigital Experiences & Shopping by Tery Spataro
Digital Experiences & Shopping by Tery Spataro
 
Social Commerce: The Digital Shopping Experience
Social Commerce: The Digital Shopping ExperienceSocial Commerce: The Digital Shopping Experience
Social Commerce: The Digital Shopping Experience
 
The shopping experience
The shopping experienceThe shopping experience
The shopping experience
 
The social power of group
The social power of groupThe social power of group
The social power of group
 
17 facts about McDonald’s
17 facts about McDonald’s17 facts about McDonald’s
17 facts about McDonald’s
 
Americans and CEO Pay: 2016 Public Perception Survey on CEO Compensation
Americans and CEO Pay: 2016 Public Perception Survey on CEO CompensationAmericans and CEO Pay: 2016 Public Perception Survey on CEO Compensation
Americans and CEO Pay: 2016 Public Perception Survey on CEO Compensation
 
What happens online every 60 seconds
What happens online every 60 seconds What happens online every 60 seconds
What happens online every 60 seconds
 
Vietnam Digital Landscape Q3/2015 by Moore Corporation
Vietnam Digital Landscape Q3/2015 by Moore CorporationVietnam Digital Landscape Q3/2015 by Moore Corporation
Vietnam Digital Landscape Q3/2015 by Moore Corporation
 
Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016Australian Digital Marketing Landscape 2016
Australian Digital Marketing Landscape 2016
 
The Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr MarketingThe Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr Marketing
 

Ähnlich wie How digital influences how we shop around the world - Aug 2012 (Nielsen)

Catch and Keep Digital Shoppers - How To Deliver Retail Their Way
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayCatch and Keep Digital Shoppers - How To Deliver Retail Their Way
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayHiten Sethi
 
Technology and Consumer Behaviour
Technology and Consumer BehaviourTechnology and Consumer Behaviour
Technology and Consumer BehaviourJanette Comish
 
Nielsen | Global ecommerce report -august 2014
Nielsen | Global ecommerce report -august 2014Nielsen | Global ecommerce report -august 2014
Nielsen | Global ecommerce report -august 2014Vũ Văn Hiển
 
Text 100 Consumer Electronic Index Asia-Pacific
Text 100 Consumer Electronic Index Asia-PacificText 100 Consumer Electronic Index Asia-Pacific
Text 100 Consumer Electronic Index Asia-Pacificdigitalinasia
 
Digital In Singapore The Numbers
Digital In Singapore The NumbersDigital In Singapore The Numbers
Digital In Singapore The NumbersAaron Gomez
 
EY_Experienta de cumparare_EN_Final
EY_Experienta de cumparare_EN_FinalEY_Experienta de cumparare_EN_Final
EY_Experienta de cumparare_EN_FinalConstantin Magdalina
 
A Study Of Consumer Perception Towards Online Shopping In Gurugram
A Study Of Consumer Perception Towards Online Shopping In GurugramA Study Of Consumer Perception Towards Online Shopping In Gurugram
A Study Of Consumer Perception Towards Online Shopping In GurugramMaria Perkins
 
Connected consumers are not created equal a global perspective
Connected consumers are not created equal a global perspectiveConnected consumers are not created equal a global perspective
Connected consumers are not created equal a global perspectiveOliver Grave
 
Connected shopper-white-paper-2014
Connected shopper-white-paper-2014Connected shopper-white-paper-2014
Connected shopper-white-paper-2014Nuno Candeias
 
Connected shopper white paper 2014 (1)
Connected shopper white paper 2014 (1)Connected shopper white paper 2014 (1)
Connected shopper white paper 2014 (1)Antonio Pagani
 
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...Deloitte Media Consumer Survey 2014 - Australian media and digital preference...
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...Francois Van Der Merwe
 
Global webindex social commerce q32017
Global webindex social commerce q32017Global webindex social commerce q32017
Global webindex social commerce q32017Vladimir Kravtsov
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesJim Nichols
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesConversant, Inc.
 
201401 Accenture Digital-Consumer-Tech-Survey-2014
201401 Accenture Digital-Consumer-Tech-Survey-2014201401 Accenture Digital-Consumer-Tech-Survey-2014
201401 Accenture Digital-Consumer-Tech-Survey-2014Francisco Calzado
 
Research on How Canadian Consumers Behave Online
Research on How Canadian Consumers Behave OnlineResearch on How Canadian Consumers Behave Online
Research on How Canadian Consumers Behave OnlineSalesforce Marketing Cloud
 
Nielsen global connected commerce report january 2017
Nielsen global connected commerce report january 2017Nielsen global connected commerce report january 2017
Nielsen global connected commerce report january 2017clara lila
 

Ähnlich wie How digital influences how we shop around the world - Aug 2012 (Nielsen) (20)

Catch and Keep Digital Shoppers - How To Deliver Retail Their Way
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayCatch and Keep Digital Shoppers - How To Deliver Retail Their Way
Catch and Keep Digital Shoppers - How To Deliver Retail Their Way
 
Technology and Consumer Behaviour
Technology and Consumer BehaviourTechnology and Consumer Behaviour
Technology and Consumer Behaviour
 
Nielsen | Global ecommerce report -august 2014
Nielsen | Global ecommerce report -august 2014Nielsen | Global ecommerce report -august 2014
Nielsen | Global ecommerce report -august 2014
 
Connected Shopper white paper-2014
Connected Shopper white paper-2014Connected Shopper white paper-2014
Connected Shopper white paper-2014
 
Text 100 Consumer Electronic Index Asia-Pacific
Text 100 Consumer Electronic Index Asia-PacificText 100 Consumer Electronic Index Asia-Pacific
Text 100 Consumer Electronic Index Asia-Pacific
 
The use of technology
The use of technologyThe use of technology
The use of technology
 
Digital In Singapore The Numbers
Digital In Singapore The NumbersDigital In Singapore The Numbers
Digital In Singapore The Numbers
 
EY_Experienta de cumparare_EN_Final
EY_Experienta de cumparare_EN_FinalEY_Experienta de cumparare_EN_Final
EY_Experienta de cumparare_EN_Final
 
A Study Of Consumer Perception Towards Online Shopping In Gurugram
A Study Of Consumer Perception Towards Online Shopping In GurugramA Study Of Consumer Perception Towards Online Shopping In Gurugram
A Study Of Consumer Perception Towards Online Shopping In Gurugram
 
Connected consumers are not created equal a global perspective
Connected consumers are not created equal a global perspectiveConnected consumers are not created equal a global perspective
Connected consumers are not created equal a global perspective
 
Connected shopper-white-paper-2014
Connected shopper-white-paper-2014Connected shopper-white-paper-2014
Connected shopper-white-paper-2014
 
Connected shopper white paper 2014 (1)
Connected shopper white paper 2014 (1)Connected shopper white paper 2014 (1)
Connected shopper white paper 2014 (1)
 
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...Deloitte Media Consumer Survey 2014 - Australian media and digital preference...
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...
 
Global webindex social commerce q32017
Global webindex social commerce q32017Global webindex social commerce q32017
Global webindex social commerce q32017
 
Webnatics th seminar nett
Webnatics th seminar nettWebnatics th seminar nett
Webnatics th seminar nett
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
 
Understand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutesUnderstand the cross-device consumer in just 15 minutes
Understand the cross-device consumer in just 15 minutes
 
201401 Accenture Digital-Consumer-Tech-Survey-2014
201401 Accenture Digital-Consumer-Tech-Survey-2014201401 Accenture Digital-Consumer-Tech-Survey-2014
201401 Accenture Digital-Consumer-Tech-Survey-2014
 
Research on How Canadian Consumers Behave Online
Research on How Canadian Consumers Behave OnlineResearch on How Canadian Consumers Behave Online
Research on How Canadian Consumers Behave Online
 
Nielsen global connected commerce report january 2017
Nielsen global connected commerce report january 2017Nielsen global connected commerce report january 2017
Nielsen global connected commerce report january 2017
 

Mehr von Maple Aikon

Cross-platform report - December 2013 (Nielsen)
Cross-platform report - December 2013 (Nielsen)Cross-platform report - December 2013 (Nielsen)
Cross-platform report - December 2013 (Nielsen)Maple Aikon
 
Multi screening and IPTV use case
Multi screening and IPTV use caseMulti screening and IPTV use case
Multi screening and IPTV use caseMaple Aikon
 
Mobile internet consumer in Vietnam 2013 (Vserv.mobi)
Mobile internet consumer in Vietnam 2013 (Vserv.mobi)Mobile internet consumer in Vietnam 2013 (Vserv.mobi)
Mobile internet consumer in Vietnam 2013 (Vserv.mobi)Maple Aikon
 
Cross-platform report - Sep 2013 (Nielsen)
Cross-platform report - Sep 2013 (Nielsen)Cross-platform report - Sep 2013 (Nielsen)
Cross-platform report - Sep 2013 (Nielsen)Maple Aikon
 
Cross-platform report - June 2013 (Nielsen)
Cross-platform report - June 2013 (Nielsen)Cross-platform report - June 2013 (Nielsen)
Cross-platform report - June 2013 (Nielsen)Maple Aikon
 
Multi-screen media report - May 2012 (Nielsen)
Multi-screen media report - May 2012 (Nielsen)Multi-screen media report - May 2012 (Nielsen)
Multi-screen media report - May 2012 (Nielsen)Maple Aikon
 
Cross-platform report - March 2013 (Nielsen)
Cross-platform report - March 2013 (Nielsen)Cross-platform report - March 2013 (Nielsen)
Cross-platform report - March 2013 (Nielsen)Maple Aikon
 
Mobile consumer report 2013 (Nielsen)
Mobile consumer report 2013 (Nielsen)Mobile consumer report 2013 (Nielsen)
Mobile consumer report 2013 (Nielsen)Maple Aikon
 
5 things you should know about internet usage in Vietnam 2013 (Cimigo)
5 things you should know about internet usage in Vietnam 2013 (Cimigo)5 things you should know about internet usage in Vietnam 2013 (Cimigo)
5 things you should know about internet usage in Vietnam 2013 (Cimigo)Maple Aikon
 
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)Maple Aikon
 
Social media impressions - April 2010 (Nielsen)
Social media impressions - April 2010 (Nielsen)Social media impressions - April 2010 (Nielsen)
Social media impressions - April 2010 (Nielsen)Maple Aikon
 
Social media report 2012 (Nielsen)
Social media report 2012 (Nielsen)Social media report 2012 (Nielsen)
Social media report 2012 (Nielsen)Maple Aikon
 
Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)Maple Aikon
 
Fanpage & contest trên Facebook
Fanpage & contest trên FacebookFanpage & contest trên Facebook
Fanpage & contest trên FacebookMaple Aikon
 

Mehr von Maple Aikon (14)

Cross-platform report - December 2013 (Nielsen)
Cross-platform report - December 2013 (Nielsen)Cross-platform report - December 2013 (Nielsen)
Cross-platform report - December 2013 (Nielsen)
 
Multi screening and IPTV use case
Multi screening and IPTV use caseMulti screening and IPTV use case
Multi screening and IPTV use case
 
Mobile internet consumer in Vietnam 2013 (Vserv.mobi)
Mobile internet consumer in Vietnam 2013 (Vserv.mobi)Mobile internet consumer in Vietnam 2013 (Vserv.mobi)
Mobile internet consumer in Vietnam 2013 (Vserv.mobi)
 
Cross-platform report - Sep 2013 (Nielsen)
Cross-platform report - Sep 2013 (Nielsen)Cross-platform report - Sep 2013 (Nielsen)
Cross-platform report - Sep 2013 (Nielsen)
 
Cross-platform report - June 2013 (Nielsen)
Cross-platform report - June 2013 (Nielsen)Cross-platform report - June 2013 (Nielsen)
Cross-platform report - June 2013 (Nielsen)
 
Multi-screen media report - May 2012 (Nielsen)
Multi-screen media report - May 2012 (Nielsen)Multi-screen media report - May 2012 (Nielsen)
Multi-screen media report - May 2012 (Nielsen)
 
Cross-platform report - March 2013 (Nielsen)
Cross-platform report - March 2013 (Nielsen)Cross-platform report - March 2013 (Nielsen)
Cross-platform report - March 2013 (Nielsen)
 
Mobile consumer report 2013 (Nielsen)
Mobile consumer report 2013 (Nielsen)Mobile consumer report 2013 (Nielsen)
Mobile consumer report 2013 (Nielsen)
 
5 things you should know about internet usage in Vietnam 2013 (Cimigo)
5 things you should know about internet usage in Vietnam 2013 (Cimigo)5 things you should know about internet usage in Vietnam 2013 (Cimigo)
5 things you should know about internet usage in Vietnam 2013 (Cimigo)
 
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
 
Social media impressions - April 2010 (Nielsen)
Social media impressions - April 2010 (Nielsen)Social media impressions - April 2010 (Nielsen)
Social media impressions - April 2010 (Nielsen)
 
Social media report 2012 (Nielsen)
Social media report 2012 (Nielsen)Social media report 2012 (Nielsen)
Social media report 2012 (Nielsen)
 
Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)Net Citizens in Vietnam 2012 (Cimigo)
Net Citizens in Vietnam 2012 (Cimigo)
 
Fanpage & contest trên Facebook
Fanpage & contest trên FacebookFanpage & contest trên Facebook
Fanpage & contest trên Facebook
 

Último

Pharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfPharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfSumit Tiwari
 
The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfdogden2
 
EDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderEDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderDr. Bruce A. Johnson
 
Alamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxAlamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxDhatriParmar
 
VIT336 – Recommender System - Unit 3.pdf
VIT336 – Recommender System - Unit 3.pdfVIT336 – Recommender System - Unit 3.pdf
VIT336 – Recommender System - Unit 3.pdfArthyR3
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudDr. Bruce A. Johnson
 
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.docdieu18
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...Nguyen Thanh Tu Collection
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptxmary850239
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxDr. Santhosh Kumar. N
 
3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptxmary850239
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxDr. Santhosh Kumar. N
 
3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptxmary850239
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...Nguyen Thanh Tu Collection
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey designBalelaBoru
 
Auchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsAuchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsDhatriParmar
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfSumit Tiwari
 

Último (20)

Pharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdfPharmacology chapter No 7 full notes.pdf
Pharmacology chapter No 7 full notes.pdf
 
The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdf
 
EDD8524 The Future of Educational Leader
EDD8524 The Future of Educational LeaderEDD8524 The Future of Educational Leader
EDD8524 The Future of Educational Leader
 
Alamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxAlamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptx
 
VIT336 – Recommender System - Unit 3.pdf
VIT336 – Recommender System - Unit 3.pdfVIT336 – Recommender System - Unit 3.pdf
VIT336 – Recommender System - Unit 3.pdf
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced Stud
 
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - HK2 (...
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
 
3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx3.14.24 The Selma March and the Voting Rights Act.pptx
3.14.24 The Selma March and the Voting Rights Act.pptx
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
 
ANOVA Parametric test: Biostatics and Research Methodology
ANOVA Parametric test: Biostatics and Research MethodologyANOVA Parametric test: Biostatics and Research Methodology
ANOVA Parametric test: Biostatics and Research Methodology
 
3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx
 
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
25 CHUYÊN ĐỀ ÔN THI TỐT NGHIỆP THPT 2023 – BÀI TẬP PHÁT TRIỂN TỪ ĐỀ MINH HỌA...
 
t-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodologyt-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodology
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey design
 
Auchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian PoeticsAuchitya Theory by Kshemendra Indian Poetics
Auchitya Theory by Kshemendra Indian Poetics
 
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdfPHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
PHARMACOGNOSY CHAPTER NO 5 CARMINATIVES AND G.pdf
 

How digital influences how we shop around the world - Aug 2012 (Nielsen)

  • 1. August 2012 How Digital Influences How We Shop Around the World
  • 2. Copyright © 2012 The Nielsen Company. 2 • Online shopping intentions for food and beverage categories increased 44% in two years • 6-in-10 global respondents used the Internet for grocery shopping research • Nearly half (49%)of respondents purchased a product online • Globally, 46% used social media to help make purchase decisions • 37% purchased from online-only stores most frequently Digital’s influence on grocery shopping is on the rise One-third of the world’s population is online, an increase of 528 percent over the past 10 years*. While Internet penetration rates vary by geographic region; North America (79%), Australia/Oceania (68%), Europe (61%), Latin America (40%), Middle East (36%), Asia (26%) and Africa (14%), they continue to climb steadily— especially in the developing countries of the world. Connected devices, such as computers, mobile phones and tablets have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy. While e-commerce activity for some consumer-packaged goods (CPG) products—especially perishable categories where freshness counts—may not be as transformative as other non-CPG industries such as books, music and travel, online grocery purchasing power is growing. In this report, Nielsen analyzes how shoppers use online connected devices (computers, mobile phones and tablets) to aid or even complete their household grocery shopping. What types of online activities do consumers engage in most? How much time is spent on these activities? What are future spending intentions, which websites are preferred, and what payment methods are favored? New findings from a Nielsen online survey of respondents from 56 countries around the world provide insight into digital influences on grocery shopping behavior. This report offers considerations for marketers and guiding principles to help build successful online strategies. About the Survey and Methodology * InternetWorld Stats – www.internetworld stats.com/stats.htm The findings in this study are based on respondents with online access. While an online survey methodology allows for tremendous scale and global reach, it is limited in that it provides a perspective only on the habits of existing Internet users, not total populations. Results may therefore, among other possibilities, over-report online usage. Additionally, responses are only indicative of respondents’ beliefs about their own online usage, rather than actual metered data.
  • 3. Copyright © 2012 The Nielsen Company. 3 While non-CPG (consumer-packaged goods) products reported the highest penetration for digital shopping intentions, with apparel, books, travel and consumer electronics rising to the top of the list, the level of influence for CPG-related products is growing. Intentions to buy food and beverages via online sources increased 44 percent in two years. More than one-quarter (26%) of global respondents said they planned to purchase food and beverage products via an online connected device in the next three to six months—a jump from 18 percent reported in 2010. Skin care and cosmetics also increased from 22 percent to 25 percent in the latest survey. One-in-five global respondents said they planned to purchase electronic books and digital newspaper and magazine subscriptions, a new category added to the Nielsen Global Survey in 2012. The online purchase intent of hard copy books and physical subscriptions declined from 44 percent in 2010 to 33 percent this year. Categories with growing global purchase intent include computer/game software (+18 percentage points), entertainment tickets (+10), computer/game hardware (+6), video/music production (+5), cars/ motorcycle and accessories (+4), and apparel/accessories/shoes/jewelry (+1). While online shopping delivers key attributes shoppers demand, such as convenience, value and choice, the Internet, and more specifically e-commerce, will be successful to varying degrees of impact on CPG depending on the category. For CPG categories, shoppers are more likely to adopt an omni-channel approach, where online shopping becomes a supplement to traditional brick-and-mortar retailing. Online grocery purchase power is growing What categories of products do you plan to purchase on any connected device in the next 3 to 6 months? Source: Nielsen Global Survey of Digital’s Influence on Grocery Shopping, Q1 2012 Global Average Travel Service Reservation (Flight /Train / Ship /Car) Entertainment Tickets (Movie / Performance / Exhibition / Game, etc.) Computer / Game Software Mobile Phone * (Including accessory) Food & Beverage Computer/Game Hardware & Peripheral Skin Care /Cosmetics Video/Music Publication (CD,VCD, DVD) eBooks/Digital Newspaper or Magazine Subscription* Car/Motorcycle and Accessory Books/Newspaper/Magazine (hardcopy / physical subscription) Apparel/Accessory/ Shoes / Jewelry 37 36 33 44 30 32 30 20 29 11 26 26 18 25 19 25 22 23 18 20 11 7 N/A N/A Q1 2012 Q1 2010 *Category added in 2012
  • 4. Copyright © 2012 The Nielsen Company. 4 Whether checking a price or reading a consumer review, when it comes to grocery shopping, more than six-in-10 global respondents (61%) said the Internet was their go-to-source for conducting research and just under half (49%) said they purchased a product online. But research is just one of the many online activities respondents around the world said they engaged in when thinking about grocery shopping. Forty-five percent used the Internet to get information about a product, 43 percent searched for deals, 33 percent read a grocery retailer’s promotional circular/flyer, 33 percent looked for coupons, 26 percent browsed a manufacturer website,18 percent provided feedback through social media, and 11 percent used a digital shopping list. A comparison of how shoppers across the world used the Internet as a grocery shopping resource revealed that while the rank-order list of favored activities was relatively consistent from region to region, rates of usage varied considerably. While Internet penetration rates are highest in North America, usage levels across many activities in that region were among the lowest reported. Conversely, online usage rates for many activities in Asia-Pacific were among the highest. Specifically, using the Internet to conduct research (70%), compare prices (48%), and provide feedback through social media (26%) was most prevalent in Asia- Pacific countries. Latin Americans were the most active deal seekers (64%) and manufacturer website browsers (41%). And more North Americans looked for coupons online (43%) than respondents in any other region. In more Internet-developed regions of the world, the research suggests a flattening of online activity levels as usage becomes more common place. In areas where adoption is in the early phases, there is greater experimentation. Online usage for grocery shopping activities varies Thinking about household grocery shopping, which of the following activities have you done in the last month on any online connected device? Source: Nielsen Global Survey of Digital’s Influence on Grocery Shopping, Q1 2012 10 20 30 40 50 60 70 10 20 30 40 50 60 70 Conduct research online (for example, checked price, read a consumer review) Purchase a product online Read a grocery retailer's circular/flyer online Look for coupons from an online coupon site Compare prices for a grocery product online Look up product information online Browse a manufacturer's website for a grocery category Provide feedback about a grocery category through social media (wrote a review, blogged) Use a digital shopping list Look for deals online Global Average Asia-Pacific Europe Middle East/Africa Latin America North America
  • 5. Copyright © 2012 The Nielsen Company. 5 When it comes to finding a resource for information about grocery shopping- related activities, nearly half (47%) of global respondents spent more than 25 percent of their total research time on a connected device. And nearly one-in- four (23%) spent more than half their research time on the Internet. More North Americans dedicated the greatest amount of research time online compared to the other regions - 18 percent claimed they conducted more than 75 percent of their research digitally. For those who said they used the Internet for grocery shopping-related activities, the majority of global respondents connected online either weekly or monthly. About one-third logged on daily to conduct research (37%), provide feedback via social media (33%), look for deals (31%) and search for product information (31%). While the prevalence of using social media to provide feedback on grocery products is still relatively low (global average is 18%), for those who are active participants, many connect regularly—33 percent on a daily basis and 45 percent weekly. In a world where consumers have increasing influence on brand perception through social media and ratings and reviews, authentic responses and generating advocacy is critical. Marketers need to encourage feedback and provide specialized experiences that increase engagement and build a two-way relationship with the brand. Online is the timely resource for research How often have you used a connected device (PC, mobile phone, tablet, etc.) for each of the following Source: Nielsen Global Survey of Digital’s Influence on Grocery Shopping, Q1 2012 Global Average Percent of total research time conducted on an online connected device for grocery shopping activities 16% 47% 37% 48% 43% 9% 23% 54% 23% 21% 48% 31% 19% 52% 29% 21% 56% 23% 20% 49% 31% 25% 51% 24% 23% 45% 33% 27% 51% 23% Conduct research online Purchase a product online Read a grocery retailer's circular/flyer online Look for deals online Look for coupons from an online coupon site Compare prices for a grocery product online Look up product information online Browse a manufacturer's website for a grocery category Provide feedback about a grocery category through social media Use a digital shopping list Daily Weekly Monthly least time m ost time NORTH AMERICA LATIN AMERICA MIDDLE EAST/ AFRICA EUROPE ASIA- PACIFIC 11% 11% 59% 19% 12% 7% 54% 27% 14% 8% 54% 25% 18% 44% 19% 20% 50% 12% 25% 13% GLOBAL AVERAGE 13% 10% 53% 24% < 25% 26% - 50% 51% - 75% 76% - 100% 19% _
  • 6. Copyright © 2012 The Nielsen Company. 6 The influence of social media on purchase decisions is growing across all regions, albeit at varying levels. Globally, 46 percent of respondents said they used social media outlets to help make purchase decisions, a rise of three percentage points from 2010. North Americans were the least reliant on social media at 21 percent, but have increased their dependency by seven points. Asia-Pacific respondents were the most active social media users to aid purchase decisions at 63 percent, an increase from 60 percent two years ago. Middle Eastern/African respondents increased their dependency on social media the most, rising 10 percentage points to 50 percent in 2011. Forty-four percent of Latin American respondents and 32 percent of European online users relied on social media to help make purchase decisions, an increase of five and two points, respectively. Social media can play an important role in leveling the playing field among the competition, allowing smaller brands to compete. Encourage satisfied customers to use online ratings and reviews to share positive experiences, but it is a two-way communication medium and marketers must engage in the dialogue in order to stay in control. Social media’s influence is rising I use social media sites to help me make purchase decisions Source: Nielsen Global Survey of Online Shopping, Q3 2011 and Q1 2010 46% 43% GLOBAL AVERAGE 21% 14% NORTH AMERICA 44% 49% LATIN AMERICA 50% 40% MIDDLE EAST/ AFRICA 32% 30% EUROPE 63% 60% ASIA- PACIFIC 2011 2010
  • 7. Copyright © 2012 The Nielsen Company. 7 Thirty-seven percent of global respondents said they most frequently purchase from online-only stores—an increase from 34 percent in 2010. Twenty- two percent preferred sites that also have traditional brick and mortar stores, 17 percent favored sites that allow you to select products from many different online stores and 11 percent chose sites that also sell products through catalogs or over the phone. For sites that are connected with physical store locations, Latin Americans and North Americans reported the greatest preference at 34 percent and 30 percent, respectively. And while North Americans reported a nine-point drop since 2010 in their preference for shops that are exclusively online, Asia-Pacific respondents reported the opposite trend, with a nine point increase for shopping these online-only websites. Both regions reported usage of online-only websites at 40 percent. When it comes to paying for online purchases, one-third (32%) of respondents around the world said they most often paid for purchases using a credit card. One-fourth (24%) preferred the ease of using PayPal, 14 percent used Online shopping preferences and payments cash on delivery, 12 percent chose direct debit from a checking or bank account and 10 percent utilized a debit card. Latin Americans were the most prolific credit card users for online purchases, as more than half (51%) used this method. Middle Eastern/African respondents were most reliant on direct debit from checking/bank accounts, as one-in-four utilized this payment system. North Americans primarily use one of three primary methods; credit cards (34%), debit cards (25%) and PayPal (24%). What kind of websites do you purchase from most frequently when shopping online? Source: Nielsen Global Survey of Online Shopping, Q3 2011 and Q1 2010 Latin America North America Europe Asia-Pacific Middle East/ Africa Global Average 40% 31% 38% 39% 19% 20% 24% 21% 40% 49% 37% 34% ONLINE-ONLY WEBSITES Latin America North America Europe Asia-Pacific Middle East/ Africa Global Average 16% 19% 23% 21% 34% 34% 10% 10% 30% 17% 22% 20% BRICK & MORTAR STORE WEBSITES Latin America North America Europe Asia-Pacific Middle East/ Africa Global Average 11% 10% 10% 11% 6% 8% 8% 9% 13% 13% 10% 8% CATALOG/PHONE-ORDER WEBSITES 2011 2010 Latin America North America Europe Asia-Pacific Middle East/ Africa Global Average 26% 10% 13% 17% 17% 11% 14% 5% 7% 17% 20% 30% MULTIPLE ONLINE STORE WEBSITES
  • 8. Copyright © 2012 The Nielsen Company. 8 Shopper marketing tactics are changing and there are several ways to grow positive engagement levels. Whether customizing the message for the shopper, more narrowly segmenting shoppers, or delivering more ‘authentic’ messages in brand communications, savvy digital strategies must help personalize and integrate value-added content to improve the user experience. First, focus on the right shopper. Not everyone is going to use digital. Nielsen research finds that one-of-four CPG shoppers are considered ‘Trendsetters’. These are generally shoppers that love to keep ahead, try new things and tell others about them. They are typically younger compared to other segments, have children in the household and are a bit more affluent compared to the general population. Second, engage shoppers with the right message. ‘Trendsetters’ tend to be more digitally engaged, but that is still dependent on what they are buying. Determine what activities are important to core shoppers and customize the offering. If shoppers are more deal- centric, provide coupon promotions. Third, connect with shoppers via the right medium. An increasingly complex landscape provides consumers with a wide array of choices. Marketers need to focus on the medium that provides the best return on investment. Think about product usage and devise strategies that speak to the needs of consumers. Pair mobility with need and create apps that, for example, make it easier to create a shopping list, refill prescriptions or navigate a store. Whether the platform is online, mobile, social or in-store, prioritize the medium based on the impact it drives and the feasibility of deploying it. Digital can be complex, but rewarding if done right. Strategies for how to win with digital An increasing complex landscape provides consumers with a wide array of choices Searching for coupons Reading a Flyer/ Circular Looking for Deals Website E-Circular Emails Printable Coupons Digital Magazines Search/Display Ads Mobile Coupon Text Message Mobile Apps Reviews Social Media Kiosks QR / Bar Codes SOCIAL IN-STORE MOBILE ONLINE Weigh impact vs. feasibility of tactics to optimize digital platform Sample Strategy
  • 9. 9 Argentina Australia Austria Belgium Brazil Canada China Chile Colombia Croatia Czech Republic Denmark Egypt Estonia Finland France Germany Greece Hong Kong Hungary India Indonesia Ireland Israel Italy Japan Latvia Lithuania Malaysia Mexico Netherlands New Zealand Norway Pakistan Peru Philippines Poland Portugal Romania Russia Saudi Arabia Singapore South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey United Arab Emirates United Kingdom Ukraine United States Venezuela Vietnam About the Nielsen Global Survey The Nielsen Global Survey of Digital’s Influence on Grocery Shopping was conducted February 10–27, 2012 and polled more than 28,000 consumers in 56 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The social media, online payment and website insights are based on the Q3 2011 Global Survey. The sample has quotas based on age and sex for each country based on their Internet users, and is weighted to be representative of Internet consumers and has a maximum margin of error of ±0.6%. This Nielsen survey is based on the behavior of respondents with online access only. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or 10M online population for survey inclusion. The Nielsen Global Survey, which includes the Global Consumer Confidence Survey, was established in 2005. About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands For more information, visit www.nielsen.com Countries in this study Copyright © 2012The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACNTrademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 12/5301