Community Engagement Techniques 2.0
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Community Engagement Techniques 2.0 Gamble Associates
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Community Engagement Techniques 2.0
- 1. Community Engagement Techniques Presentation to 2011 Annual Conference Massachusetts Association of Planning Directors, Inc. “Advanced Public Outreach Tools” Friday, June 10, 2011 2.0
- 2. “There is an absolute orgy of public process in the United States … Basically, we can’t get anything done.” - Andres Duany Credit: Noah Kalina
- 3. Community Engagement is about working in the space of conflict cynic skeptic realist pragmatist opportunist idealist visionary PESSIMIST OPTIMIST
- 6. Site tours
- 8. Charrettes
- 9. What are they showing on my property! Presentations
- 10. Flyers Brochures Postcards Door to door volunteers Surveys Fact Sheets Comment cards Posters Hotlines, News, Radio Community events Public meetings Council hearings Neighborhood Outreach Centers Charrettes Electronic message boards Website Electronic Polling Facebook Traditional Public Outreach Tools and Techniques
- 11. Richardson Olmsted Complex, Buffalo NY Source: Urban Design Project / CKS
- 12. Richardson Olmsted Complex, Buffalo NY
- 13. HOW OLD ARE YOU? Under20 y... 20 –40 years 41 –60 years Over60 years 2% 23% 42% 33% 1. Under 20 years 2. 20 – 40 years 3. 41 – 60 years 4. Over 60 years VISIONING Source: Urban Design Project / CKS
- 14. IF THE SITE INCLUDED PUBLICLY ACCESSIBLE PARK SPACE, WHAT WOULD YOU USE IT FOR? 1. Walking/Jogging 2. Picnicking 3. For Kids 4. Sports 5. Dogs 6. All of the Above 7. Other? PRECEDENTS & VISIONING Source: Urban Design Project / CKS
- 15. WHAT FACTOR OF SUCCESS IS MOST IMPORTANT TO YOU? VISIONING 1. It Improves Physical Surrounding Communities 2. It Benefits Diverse Neighborhood Residents 3. It Rehabilitates the Historic Campus 4. It is Completed! 5. Other? Source: Urban Design Project / CKS
- 16. HOW WELL DO THE PROPOALS FOR BUILDING USES SATISFY PUBLIC ASPIRATIONS? Veryw ellSom ew hat PoorlyDon’tknow 49% 7%5% 39% 1. Very well 2. Somewhat 3. Poorly 4. Don’t know RICHARDSON OLMSTED COMPLEX Source: Urban Design Project / CKS
- 17. WAT E RTO W N E C O N O M I C D E V E L O P M E N T M t . A u b u r n . M a d d e n . G a m b l e COMMERCIAL Aetna Mills Sasaki + Arsenal on Charles ATT Coolidge Hill Tufts Watertown Economic Development Study
- 18. Source: Mount Auburn Associates, Madden Planning Group, Gamble Associates Watertown Economic Development Study
- 19. Watertown Economic Development Study 1. Easy to start a page 2. Data tracking on users 3. Links to relevant information 4. Good format for posting pictures, maps, documents… 1. Updating necessary to be relevant/useful 2. No news = no hits 3. Platform limited by user demographics 4. Tool limits groups without access to technology + benefits - challenges Source: Mount Auburn Associates, Madden Planning Group, Gamble Associates
- 20. 1 Speak their language Source: Groundwork Lawrence
- 21. 1 Speak their language Source: CKS Translation Equipment
- 22. Haitian African American Latino Youth radio churches + associations community meetings social media Source: Miami21 Reach out to people on their own terms2
- 23. Strive to eliminate jargon + simplify feedback loops3 Source: Knoxville South Waterfront Master Plan, CKS
- 25. 5Planning fatigue / over-engagement Source: Paul Tronolone/PB