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exclusive independent competitor insight Mapa Credit Cards (UK) Dashboard
2.
The Mapa Credit
Card (UK) Dashboard compares a list of 200+ individual credit card features across 16 service providers in the UK. Mapa Dashboards provide exclusive insight from both public and secure areas. Mapa Credit Card (UK) Dashboard Why subscribe to Mapa Dashboards? Mapa Dashboards are central to operations in marketing, strategic, ecommerce and market research departments in many institutions. They allow you to:  Identify development opportunities  Benchmark selected features against key providers  Monitor your competitors from a single source of detailed independent insight  Create influential presentations and reports We show you the customer experience of your competitors Areas monitored:  Online and mobile functionality  Online applications & application process  Comparison tools and calculators  Card registration process  Customer support channels  Card servicing features  Loyalty schemes  Sales and marketing © Mapa Research February 2015
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© Mapa Research
February 2015 What is included in the Mapa Credit Card (UK) Dashboard?  Quarterly updates in a pdf format, with visualisation of new updates and innovations  Mapa Credit Card (UK) matrix  Consultant-led presentations of each update at clients’ offices  News alerts to keep you informed in between updates Get your competitor insight from a single source Banks we monitor:
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© Mapa Research
February 2015 What makes Mapa Research different? With the support of our Mapa people and processes you are guaranteed to make the right decisions Real World Data Over the past 10 years Mapa Research have built a portfolio of 200+ real international bank accounts that we manage and use as if we are real customers of each bank. This gives our clients a unique view of their competitors total customer experience. Digital Money Specialists Mapa Research only conduct research in Financial Markets, and are independently owned. Our clients are assured of the most in depth, reliable and unbiased insights to help support decision making, understand best practice and avoid being blind-sided by latest industry developments. Global Viewpoint of Best Practices Mapa Research have offices in London, Edinburgh, Stockholm and Melbourne that serve clients from around the world. Our work ranges from comparing local banks to benchmarking financial institutions in international markets from the UK to Australia.
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© Mapa Research
February 2015 Other Subscription Services Mapa Insight Series Our Mapa Insight Series provide commentary and screenshots to show global innovations in digital money, on both public sites and secure sites in over 15 countries. Mapa Dashboards Mapa Dashboards provide an ongoing relationship that delivers insight on your specific area of interest.  Credit Cards (UK)  Current Account Brochureware (UK)  Investments (SWE)  Digital Banking  Internet Banking (AU)  Internet Banking (SWE)  Internet Banking (UK)  Mobile and SMS Banking  Mobile and SMS Banking (AU)  Mobile and SMS Banking (SWE)  Mortgages (UK)  Personal Loans (UK)  Savings (UK)  SME Banking (UK)  Tablet Banking Report Schedule 2015 1. Tablet Banking Series – 7th edition: Lessons From Five Standout Tablet Banking Apps 2. SME Banking: How to win share through successful differentiation 3. Mobile Banking Series: State Of The Market 2015 – Part 1 4. Under Attack: Assessing The Disruptive Threat In Retail Banking 5. Building A PFM With Mass Market Appeal 6. Mobile Banking Series: State Of The Market 2015 – Part 2 7. The Digitization Of The Branch 8. The Promise Of Wearables: An Internet Of Things In Banking 9. An Engagement Banking Master Class 10. Digital Banking Security Insight Series, 4th Edition 11. Ten Things Digital Teams Should Do In 2016
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© Mapa Research
February 2015 Customised Services Mapa Workshops Become the customer with Mapa Workshops. We will bring the handsets and allow you to navigate around the secure areas of your competitors and market disruptors. Mapa Consultancy Tailored research with actionable recommendations that allow you to increase acquisition and retention. We can respond to briefs or work with clients to help define what the goals and objectives should be. Mapa Consultancy projects cover a wide variety of topics. Examples of projects completed include:  Online customer communities  Paperless services & incentives  Initiatives to engage account holders  Global best-in-class research  International payment journeys  Online tool offerings  Online and mobile security solutions  Digital registration & authentications
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