2. Presented
By
Kate
Buck
Jr.
Social
Media
Manager
Founder:
Let’s
Get
Social
Follow
Kate
on
Twi@er
@katebuckjr
Digital
Marketer
-‐
DigitalMarketer.com
3. What
Is
Pinterest?
! Virtual
Scrapbook
! Content
curaGon
site
! Bookmarking
site
! Social
networking
site
! All
in
one!
Digital
Marketer
-‐
DigitalMarketer.com
4. Why
should
I
care
about
Pinterest?
! #3
most
popular
social
network
in
the
US
–
behind
only
Facebook
(#1)
and
Twi@er
(#2)
! Pinterest
refers
(according
to
Shareaholic)
more
traffic
than
LinkedIn
+
YouTube
+
Google+
=
COMBINED
Digital
Marketer
-‐
DigitalMarketer.com
6. Why
should
I
care
about
Pinterest?
Current
Site
Stats:
Digital
Marketer
-‐
DigitalMarketer.com
7. Note:
Pinterest
is
sGll
an
invite
only
site,
so
you
will
need
to
request
an
invite
here:
PinterestInvitePlease@gmail.com
Digital
Marketer
-‐
DigitalMarketer.com
8. Our
Goal
For
You:
To
create
a
unique
Pinterest
profile
that
helps
you
find
new
customers,
drive
traffic
&
boost
your
biz!
Digital
Marketer
-‐
DigitalMarketer.com
9. Best
Prac<ces:
Pinterest
What
Is
Pinterest?
• Sedng
up
your
Pinterest
account
• Tools
to
make
managing
your
account
easy
• Using
Pinterest
for
Business
The
Visual
Revolu5on
of
the
Social
Web
Facebook
and
Pinterest:
Love
or
Hate
Rela5onship?
• Key
differences
between
markeGng
on
Pinterest
vs.
Facebook
Q&A
Digital
Marketer
-‐
DigitalMarketer.com
14. Pinterest:
Ways
to
Pin
! Upload
from
your
computer
! Bookmarklet
in
your
browser
! Mobile
App
! From
any
URL
on
the
web
Digital
Marketer
-‐
DigitalMarketer.com
15. Pinterest:
Ways
to
Share
! Re-‐Pin
a
pin
to
one
of
your
boards
! Over
80%
of
all
pins
are
re-‐pins!
! Share
on
Facebook
or
Twi@er
! 98%
of
all
pins
have
been
shared
on
Facebook
! Send
via
Email
! Embed
the
pin
on
your
site
! How
to
know
if
you’ve
been
pinned:
hMp://pinterest.com/source/YourWebsite.com/
Digital
Marketer
-‐
DigitalMarketer.com
16. Pinterest:
Following
! Like
Twi@er,
you
can
follow
anyone
! Not
“friends”
relaGonship
–
so
they
don’t
have
to
follow
you
back
! You
can
follow
parGcular
boards
a
user
has
created,
you
don’t
have
to
follow
all
of
their
boards
! You’ll
noGce
a
discrepancy
between
boards
follows
and
people
follows
on
both
your
account
and
others
Digital
Marketer
-‐
DigitalMarketer.com
17. Pinterest:
What
are
people
sharing?
! Pictures
! Style
! Bookmarks
! Clothes
! Recipes
! Shoes
! MoGvaGonal
quotes
! Accessories
! Home
décor
ideas
! Humor
! Places
to
visit
! InspiraGon
! Wedding
inspiraGon
! Causes
! Crap
projects
! Links
to
their
! Books
social
sites
! Magazine
Covers
! Porqolios
! Movies
! Screen
caps
of
! Gips
tesGmonials
&
! Infographics
social
proof
! Apps
&
Home
Screens
! VIDEO
Digital
Marketer
-‐
DigitalMarketer.com
18. Pinterest:
What
are
people
sharing?
Digital
Marketer
-‐
DigitalMarketer.com
21. Pinterest:
And
Facebook
Facebook
Sedngs
Auto
publish
your
Pinterest
content
to
Timeline
Digital
Marketer
-‐
DigitalMarketer.com
22. Pinterest:
Add
a
Tab
to
Your
Fan
Page
! See
your
Facebook
Page
content
in
Pinterest
format
h@p://apps.facebook.com/pinvolve
! Add
your
Pinterest
account
to
your
Fan
Page
h@p://woobox.com/pinterest
h@p://tabfusion.com/
Digital
Marketer
-‐
DigitalMarketer.com
23. Pinterest:
Video
! Pin
video
from
YouTube
&
Vimeo
! Video
is
filtered
to
it’s
own
page
for
easy
viewing:
h@p://pinterest.com/videos/
! Videos
play
on
Pinterest
&
link
back
to
the
video
source
! Chill.com
–
Pinterest
for
video
Digital
Marketer
-‐
DigitalMarketer.com
24. Pinterest:
Contests
! PersonalizaGon
! MulGple
chances
to
win
! Fun
&
interacGve
! Easy
Steps
&
clear
InstrucGons
Basic
contests:
! Encourage
users
to
pin
content
from
your
site
! Encourage
users
to
repin
a
pin
CreaGve
Examples:
! Kotex
–
Sent
custom
goody
bags
to
50
influenGal
pinners
h@p://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw
! BMI’s
lo@ery
h@p://storify.com/therabbitagency/the-‐bmi-‐pinterest-‐lo@ery
! Peugeot
Puzzle
compeGGon
h@p://econsultancy.com/us/blog/9342-‐peugeot-‐uses-‐pinterest-‐to-‐launch-‐puzzle-‐compeGGon
Digital
Marketer
-‐
DigitalMarketer.com
25. Pinterest:
Tools
Dashboards
&
AnalyGcs
h@p://pinterest.com/source/yoursite.com/
Google
AnalyGcs
19
Tools
for
Pinterest
Pros
h@p://socialmediatoday.com/node/483747
Digital
Marketer
-‐
DigitalMarketer.com
26. Pinterest:
On
your
site
! Make
an
effort
to
add
visually
engaging
content
to
your
site
&
posts
! Photos
! Video
! Infographics
! InstrucGonal
! Ensure
that
your
content
is
opGmized
&
“pinnable”
! All
images
used
on
your
site
are
linked
to
your
site
! Have
a
keyword
rich
Gtle
! Keywords
in
alternaGve
text
! Add
a
“Follow
Me
on
Pinterest”
Icon
to
your
other
social
icons
! h@p://pinterest.com/about/goodies/
! Add
a
“Pin
It”
bu@on
to
your
Pages
&
Posts
! Digg
Digg
for
Wordpress
! Add
a
Call-‐to-‐AcGon
in
your
posts
and
YouTube
videos
to
“Pin
this!”
Digital
Marketer
-‐
DigitalMarketer.com
27. Pinterest:
Why
does
it
maMer?
! The
social
web
is
becoming
increasingly
visual.
THINK
ABOUT
IT:
Digital
Marketer
-‐
DigitalMarketer.com
28. Pinterest:
the
Visual
Revolu<on
! It’s
not
just
photo
–
it’s
video,
too!
! Be
Prepared
! Strong
visual
imagery
&
storytelling
! Graphic
presence
on
web
&
social
sites
! Image
Strategy:
Plan
of
a@ack
on
all
the
different
plaqorms
! Who
on
your
team
is
visually
inclined?
! Things
to
consider:
! Logo,
Corporate
idenGty
! Typography
! Icons
! Photography
! Storytelling
! Strategy
! Engagement
-‐>
Site
Visitor
-‐>
Prospect
-‐>
Customer
Digital
Marketer
-‐
DigitalMarketer.com
29. Pinterest:
Resources,
oh
my!
! Pinterest
account
dedicated
to
nothing
other
than
Pinterest!
h@p://pinterest.com/pinterestbiz/
! 43
ways
to
build
your
Pinterest
presence
h@p://www.socialable.co.uk/pinterest-‐43-‐ways-‐to-‐build-‐your-‐presence/
! 103
Resources
for
becoming
a
Pinterest
expert
h@ps://provenstratgz.wordpress.com/2012/03/13/103-‐resources-‐for-‐becoming-‐a-‐pinterest-‐expert-‐social-‐media/
! Brands
on
Pinterest
h@p://pinterest.com/kellylieberman/brands-‐on-‐pinterest/
! Pinterest
knockoffs
h@p://agbeat.com/real-‐estate-‐technology-‐new-‐media/33-‐pinterest-‐
knockoffs-‐some-‐will-‐thrive-‐pinspire-‐will-‐fail/
Digital
Marketer
-‐
DigitalMarketer.com
30. Pinterest:
Q&A
Digital
Marketer
-‐
DigitalMarketer.com
31. Presented
By
Kate
Buck
Jr.
Social
Media
Manager
Founder:
Let’s
Get
Social
Follow
Kate
on
Twi@er
@katebuckjr
Digital
Marketer
-‐
DigitalMarketer.com
