Mantic point pte 2011 03 v1.1
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Why is it that airports and related travel brands can't see the opportunity for their business in adding personalisation to their mobile projects. Its all about design and not about the content and context for the traveler. Mantic Point thinks there's another way
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Mantic point pte 2011 03 v1.1
- 1. Engaging the passenger to create additional revenue on the way to and at the airport Mike Atherton, CEO, Mantic Point
- 2. Making Connections The Channel The Person The Trip + +
- 4. Why mobile? Why now? 23/04/11 © 2010 Mantic Point Solutions Ltd
- 7. An integrated approach to mobile 23/04/11 © 2010 Mantic Point Solutions Ltd
- 14. Mike Atherton CEO, Mantic Point [email_address]
Editor's Notes
- Don’t ask what your customer can do for you, but what you can do for your customer.
- Our IP resides in the whole journey approach we use for delivering multiple sources of contextual information during the period of travel to the passengers mobile. We do this by creating trip stages throughout the passenger journey and then delivering the right content to the right person at the right time in a way the consumer wants it. Our content mash up beings together your data with additional service and revenue data to create a whole journey experience