Made by TMV MBA 1 yr Student "MANSHI MAKATI "

1. PRESENTED BY
MANSHI MAKATI
DIVYA KADAM
GANESH SHARMA
BY PROF : sHUBHAM

4. Hi, friends I am
Ronald’s
Guess !!!!!! Why I am here in ICMHRD
YES, I am here to tell you about
my story.
Story of McDonald's
But
Friends,
These are my three friends who
help me to tell you my story
Let me introduce them

5. Let me introduce to my friends, They are from Dual A
Hi, this
Is Me
Hi!!!! I am
Chirag
Hi, I am
Chintan
And, I am
Chandni

6. So, Let’s go, Listen My story, Agenda of My story is
AGENDA

7.  McDonalds also provided hostesses who would keep on
circulating in the lobby by providing.
― Napkins
― Soufflé cups
― Helping children
― Tissue papers
― Assistance required

8. "McDonald's vision is to be the world's
best quick service restaurant experience.
Being the best means providing
outstanding quality, service, cleanliness,
and value, so that we make every
customer in every restaurant smile."

10. COMPANY DESCRIPTION
 Established in California during 1940s by two brothers, named Richard and Maurice
McDonald.
 The brothers used assembly line procedures in their kitchen for mass production.
Prices were kept low. Speed, service and cleanliness became the critical success
factors of the business.
 By mid-1950s, the restaurant's revenues had reached $350,000.
 The brothers’ success, in 1955, Entrepreneur Ray Kroc bought the right to
franchise the McDonald’s System, and Renamed the McDonald's Corporation in
1960.
contd …….

11.  Kroc focused his marketing effort on the family meal and children, spending
heavily on television advertising which promoted the smiling clown face of
its child-friendly brand mascot, Ronald McDonald.
 Today, the McDonald’s franchise exceeds 30,000 restaurants globally and serves
over 50 million people in more than 121 countries each day.

12. McDonald’s in India

13. McDonald’s History INDIA
• Entered in India 1996
• McDonald's India is a 50 – 50 JV
partnership between MCDONALD’S
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram
Bakshi
• Localization:
 DON’T OFFER ANY BEEF OR
PORK ITEM IN INDIA
 IN PRODUCT LIKE MCVEGGIE,
PIZZA MCPUFF ETC.THEY USE
SPICES FAVOURED BY INDIANS
 SOFT SERVES AND MCSHAKES
ARE EGGLESS
• Actively Involver in many social activities
like CHILD EDUCATION, PULSE Policies
etc.

14. History in India
• 1996 …The first McDonald’s restaurant opened on Oct. 13, at
Basant Lok, Vasant Vihar, New Delhi. It was also the first restaurant
in the world not serving beef on its menu
• 1997…the first Drive –Thru restaurant at Noida
• 1999…the first Mall location restaurant at Ansal Plaza – New Delhi
• 2000…the first highway restaurant at Mathura
• 2001…the first thematic restaurant at Connaught Place
• 2002…the first restaurant in a food court at 3C’s, Lajpat Nagar and
the first restaurant at the Delhi Metro Station at Inter State Bus
Terminus

16. mc -Strategies
 International Growth
 Forward Integration
-Distribution through Franchisees
 Backward Integration
-Local Sourcing, Cold Chain, Suppliers
 Market penetration & Development
- McDelivery
 New Product Development
- Aloo Tikki, Salad

17. Our Products
Veg- Menu Beverages
Non- Veg Menu Frozen Desserts
Add ons Check our Meals
Next

18. Beverages
Cold Coffee
Ice Tea
Soft Drinks
Mc Shakes
Hot Serves
Menu

19. Hot Serves
Cappucino, Café Mocha, Plain Tea,
Cardamom Tea, Hot Chocolate
Nutrition at glance
Pr
Ca Ca Fa
Se ot
lori rb. t
rvi ein
es in in
ng in Pr
in g g Ca Fa
Type siz g ot
kC ms ms rb t
(Quantity) e ms ein
al / / / % %
in / %
se se se
g se
rv rv rv
ms rv
e e e
e
15 3
Cappucino 4 4 2 50 3 1
0
15
Café Mocha 4 4 2 47 3 3 1
0
15
Plain Tea 2 8 1 46 1 5 0
0
15
Cardamom Tea 2 8 1 47 1 5 0
0
15
Hot Chocolate
0
4 Menu
17 1 90 3 11 0

20. Menu

21. McShakes
McShakes™
Nutrition at glance
Pr
Ca Ca Fa
Se ot
lori rb. t
rvi ein
es in in
ng in Pr
in g g Ca Fa
Type siz g ot
kC ms ms rb t
(Quantity) e ms ein
al / / / % %
in / %
se se se
g se
rv rv rv
ms rv
e e e
e
27 29
5 8
7 52 7 3 19 3
Chocolate 40 43
10 75 10 3 19 3
(S/M/L) 0 3
13 94 13 3 19 3
50 54
0 1
27 27
5 0
7 46 7 2 17 2
Strawberry 40 39
10 67 10 2 17 2
(S/M/L) 0 3
12 84 12 2 17 2
50 49
0 1
Menu

22. Coca-Cola
Nutrition at glance
Pr C
C
Se ot al Fa
ar
rvi ei ori t
b.
ng n es Pr in
in C
siz in in ot g Fa
Type g ar
e g kC ei m t
(Quantity) m b
in m al n s/ %
s/ %
g s/ / % se
se
m se se rv
rv
s rv rv e
e
e e
30 12
0 6 0
0 32 0 11 0
Coca Cola 40 12 0
0 42 0 11 0
(S/M/L) 0 8 0
0 53 0 11 0
50 21
0 0
30 15
0 6
0 39 0 0 13 0
Fanta 40 20
0 52 0 0 13 0
(S/M/L) 0 8
0 65 0 0 13 0
50 26
0 0
30 14
0 4
0 36 0 0 12 0
Sprite 40 19
0 48 0 0 12 0
(S/M/L) 0 2
0 60 0 0 12 0
50 24
0 0
Menu

23. Frozen Desserts
Soft Serve Cone
Mc Swirl
Soft Serve
Flavor Burst
Floats
Menu

24. Flavour Burst
Menu

25. Floats
Menu

26. Soft Serves
Nutrition at glance
Calorie
Servin Protein Carb. Fat
s Protein Fat
Type g size in gms in gms in gms Carb%
in kCal % %
in gms / serve / serve / serve
/ serve
Soft Serve with Hot Fudge (Small) 86 3 25 3 140 4 29 4
Soft Serve with Hot Fudge (Medium) 143 6 43 5 241 4 30 4
Soft Serve with Strawberry (Small) 86 3 23 3 126 3 26 3
Soft Serve with Strawberry (Medium) 143 4 39 4 208 3 27 3
Menu

27. Veg Menu
McVeggie™
McAloo Tikki™
Paneer Salsa Wrap
Crispy Chinese
Veg McCurry Pan™
Pizza McPuff™
Menu

28. Non- Veg Menu
Chicken Maharaja Mac
McChicken
Fiet-O-Fish
Chicken Mexican Wrap
Chicken McGrill
Chicken McCurry
Menu

29. • Product Development
– Successes: Fries, Happy Meal, Big Mac, Egg McMuffin,
Promotions
– Failures: McPizza, Fajita, Carrot Sticks, McLean, and
the Arch Deluxe

30. I Love Children- Happy Meal

33. Place
McDonald's opened its doors in India in October 1996. Ever since then, our
family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodora, Ludhiana,
Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to
demonstrate.

34. Mcdonald’s outlets
• The ambience and the environment is same at
all the outlets of McDonald's.

36. Pepole
• Each outlet is headed by a Restaurant
Manager . He is responsible for the daily
operation and customer interaction.
• Delivery Crew Member carries basic
operation of a restaurant. Ensures
customer satisfaction at the restaurants.
• In order to motivate there employees
they give them stars as per their
performance.

37. Activities Interests Opinions Demographics
Student, Sports, Influence by peer Age: 16 – 24 years
Working, Entertainment, pressure, Energetic old. Marital status:
“Fast Adventurous, Fashion,Music, Impulse buying Single; Heavy users
1 Energetic. Recreation.
Food”
Student, Entertainment, Ambitious, Future Age: 20 – 35 yrs old.
Working/self- Fashion, business and social Marital status: Single
made Music, issues, Politics. and married. Light
2 Ambience businessman; Recreation, to medium users.
Working in Socialization
projects

38. Activities Interests Opinions Demographics
Student, Working, Sports, Energetic Impulse Age: 16 – 25 yrs
Hanging out, Entertainment, buying, Influence old. Marital
Status Adventurous. Fashion, by peer pressure. status: Single:
3
Symbol Music, Light to medium
Recreation. users.
Working women/ men, Home, Planned Age: 25 – 45 yrs
Housewives, Recreation, purchasing, old; Marital
Shopping, Club Fashion, Authoritarian, status: Newly
4 Hygiene memberships Shopping. Strong view, married, Full
Politics, Future nest, Light users.
business & Social
issues.

40.  According to BCG Matrix McDonald’s is a star. The reason for this is its
high market growth and high market share in all over market world.
 On the other hand KFC and Pizza Hut are the cash cows because of their
low growth rate and high market share.
 During past some years KFC and Pizza Hut have lost their market growth
because of the fact that they lost their standard war to their competitor
i-e Mcdonald’s

41.  Another direct competitor of McDonald’s is Subway. According to BCG
Matrix it is a dog.
 Some of the reasons that are responsible for its low market share and low
market growth are the less expansion strategies being followed by the
company.
 Secondly they are not focusing at all on all the major cities, rather they are
only focused on the target segments of the places in India.

42. McDonald’s SWOT Analysis
 Brand Equity…world-wide  International expansion
 42% of US fast-food hamburger  Only serving 1% of the world’s
business population
 Consistency of food  Growing dining-out market
 Successful items: Fries, Happy
Meal, Aloo tikki, Egg McMuffin,
Promotions
 Overseas market
 Balance sheet position
 Declining market share  Mature/overstored industry
 Weak product development  Strength of competition
 Quality and taste of products  More health-conscious consumers
 Fluctuation of foreign exchange
rates; Economies
Next

43. Income Trends
Returns
20.0%
17.7%
18.0%
16.0%
14.7% 16.6%
14.7% 14.4%
14.0%
13.0% 14.6%
12.3%
12.0%
10.2%
10.0%
9.1%
8.0%
6.7%
6.0%
4.5%
4.0%
2.0%
0.0%
1994 1995 1996 1997
Revenue Net Income Profit margin
SWOT

44. Organizational Chart

45. Supply Chain
Our growth plan for the next three years is more a function of getting our logistics
and cold chain right rather than going to far off places.“
- Amit Jetia, managing director, McDonald's India, Mumbai Joint Venture,
Supply Chain
LocalSourcin
Overview Cold Chain Suppliers
g