Introduction to the IBM IaaS offering with Softlayer technology. Cloud computing, on demand use and pay as you go billing.

1. IBM Inside Sales - Cloud Computing Team
2014
“Introduction
to
Softlayer Cloud Services”
Manuel Daza
Enterprise Sales Cloud Specialist
manuel.daza@ie.ibm.com
@dabarsm
Ignacio Daza
Cloud Architect
ignacio.daza@ie.ibm.com
@Nacho_Daza
© 2011 IBM Corporation

2. IBM Cloud Computing
A Working Definition
Cloud (n) On-demand compute with consumptive billing
•
On-demand
Rapidly provisioned services
•
Compute
Servers, network, storage, firewalls, ancillary services
•
Consumptive billing
Turns traditional fixed IT costs into variable – monthly or hourly
•Initial model – virtualized multi-tenancy computing – does not
meet requirements for 100% of applications and use cases
•For broadest applicability, user-selectable levels of
performance, security and isolation are required
© 2014 IBM Corporation

3. IBM Cloud Computing
Traditional
On-Premises
Applications
Applications
Applications
Data
Data
Runtime
Runtime
Middleware
Middleware
O/S
O/S
O/S
Virtualization
Virtualization
Servers
Servers
Storage
Storage
Networking
Networking
Vendor Manages in Cloud
Client Manages
Runtime
Software
as a Service
Virtualization
Servers
Storage
Networking
Vendor Manages in Cloud
Middleware
Data
Platform
as a Service
Middleware
O/S
Virtualization
Servers
Vendor Manages in Cloud
Runtime
Applications
Client Manages
Data
Infrastructure
as a Service
Client Manages
Cloud services improve application development and deployment, while
maintaining the ability to differentiate at the application layer
Storage
Networking
Customization; higher costs; slower time to value
Standardization; lower costs; faster time to value
© 2014 IBM Corporation

4. IBM Cloud Computing
Why we are introducing SoftLayer?
http://www.ibm.com/cloud-computing/es/es/iaas.html
© 2014 IBM Corporation

5. IBM Cloud Computing
A global hosting leader
Customers
Devices
100,000
Domains
22,000,000
Employees
685
Data centers
13 (will be 40 in 2015)
Network PoPs
Top 100,000 Sites
By Hosting Provider
+22,000 in 140 countries
17
Source: Hostcabi.net
© 2014 IBM Corporation

6. IBM Cloud Computing
With a Global footprint

Global Private Network

data centers & PoPs


IMS
Different delivery options
Globally consistent service portfolio
Triple
Network
Architecture
Automation
Software
Bare
Metal
© 2014 IBM Corporation

7. IBM Cloud Computing
Two major application deployment models have emerged in
cloud adoption
Cloud Native
Cloud Enabled
Scalable
Virtualized
Automated Lifecycle
Heterogeneous Infrastructure
+
Elastic
Multi-tenant
Integrated Lifecycle
Standardized Infrastructure
Existing
Middleware
Workloads
Emerging
Platform
Workloads
Compatibility with existing systems
“Systems of Record”
Exploitation of new environments
“System of Engagement”
SoftLayer
SCE+
© 2014 IBM Corporation

8. IBM Cloud Computing
SoftLayer supports and extends IBM’s IaaS cloud strategy.
Workload optimized, deployment choices, integrated services management
 Bare-Metal Servers, Virtualized Public Cloud Instances, Private Cloud
Deployments
Provides the best fit optimized for a range of cloud workloads
 Integrated Platform Across Multiple Architectures
Highly flexible with support for public, private and hybrid deployments
 Common Management System with APIs
Customer control and increased visibility with a unified management system
 deployed on demand and provisioned automatically in real time
Common User Interface, Mobile and APIs
Common User Interface, Mobile and APIs
Bare Metal Servers
Public Cloud Instances
x86 Pod Infrastructure
x86 Pod Infrastructure
x86 Pod Infrastructure
x86 Pod Infrastructure
Private Clouds
x86 Pod Infrastructure
x86 Pod Infrastructure
Unique Triple network Architecture allows seamless communication across distributed
Unique Triple network Architecture allows seamless communication across distributed
environments
environments
Proprietary Infrastructure Management System facilitates automation & orchestration
Proprietary Infrastructure Management System facilitates automation & orchestration
© 2014 IBM Corporation

9. IBM Cloud Computing
Softlayer’s robust capabilities deliver bare metal dedicated servers,
private virtualized clouds, or public multi-tenant shared clouds
SoftLayer is a leading cloud infrastructure provider
Dedicated (bare metal) cloud
Public (Virtualized Multi-Tenant) Cloud
Private (Virtualized Single-Tenant) Cloud
A bare metal, dedicated solution to meet
the exact needs of your application
• Options from entry-level single
processor to quad proc, hex-core, and
GPU-powered, with multiple hardware
upgrades available
• Deployed in real time via SoftLayer
portal or API
• Flex Images server deployment system
provides image capture and
deployment for dedicated, just like
virtualized cloud servers
Multi –tenant cloud computing, storage
and content delivery on SoftLayer’s
automated platform
• Multi-tenant environment with
SoftLayer managed hypervisor, ideal
for rapid scalability and higher-cost
effectiveness
• Seamlessly integrates with SoftLayer
dedicated servers and automated
services, over one private network
• Includes virtual servers, remote
storage and a robust content delivery
network
• Storage
Single-tenant cloud computing, deployed
and scaled in a matter of hours
• Single-tenant environment with
SoftLayer managed hypervisor, ideal for
applications with stringent resource
requirements
• Automatic provisioning and server
registration
• Able to function as a stand-alone
environment, or be fully integrated with
other SoftLayer solutions
• Managed through Citrix CloudPlatform
Services
Wide range of
additional services for
customizing and
building out the
SoftLayer environment
Multiple technologies inc Object
Storage, iSCSI and FTP/NAS
• Network
Customize your network configuration
and services with load balancing and
port speed and bandwidth upgrades
• Software
Industry-leading OSs, control panels
and hypervisors
Managed
Services
• Monitoring
One-stop monitoring and reporting of
every facet of your environment
• Security
Range of security options to esstablish
multiple, overlapping tiers of security
• Additional
Email Delivery Service, Message Queue
Service, Digital Transcoding
• One business-day deployment
Provides dedicated, cloud • Designed for large, multi-faceted
or integrated environments deployments
with 24/7 management of • Includes database, security, monitoring
core services
and backup
© 2014 IBM Corporation

10. IBM Cloud Computing
Triple-network architecture
•
High-performance public network with transit from multiple tier-1
carriers
•
Secure OOB management via VPN
•
Private network for intra-application and inter-facility
communications, access to shared services
•
Native IPv6 support
•
Virtual racks for integrated management
•
Complete suite of network services
© 2014 IBM Corporation

11. IBM Cloud Computing
Robust, Full-Featured API
• Improves customer control, reduces error, increases flexibility
• SoftLayer API provides +2,200 function calls to over 200 services
• Supports REST, SOAP & XML-RPC interfaces
• Enables full auto-scaling implementations
• Comprehensive documentation, libraries and support
Functions include:
•
•
•
•
•
•
•
•
•
•
•
Automatic server deployment
Service provisioning
Reboots & reloads
Ticketing
Hardware configuration
Software load
DNS
Network
Storage
Security scans
Monitoring
© 2014 IBM Corporation

12. IBM Cloud Computing
21,000 leading-edge customers*
Mobile & Communications
Software as a Service
Bump
Voxer
Instapaper
Yelp
Games and Entertainment
Social
Marketing and Digital Media
Platform as a Service
Enterprise
Hosting & Service Providers
* SoftLayer references
© 2014 IBM Corporation

13. IBM Cloud Computing
SoftLayer’s solutions and services satisfy some needs of our large
enterprise clients for unmanaged infrastructure capability
ISVs / Production ERP / Unmanaged
Production
Hosted Enterprise Private Clouds
High Performance Computing
• High I/O intensity, Predictable QOE
• High I/O intensity, Predictable QOE
• High I/O intensity, Predictable QOS
• Supports existing portfolio, license
model, and provides platform for
future services
• Excellent base to build out
enterprise PC requirements (HA,
data isolation, encryption,
reporting, hybrid cloud, etc.)
• Dedicated high performance
servers and GPUs with cloud
flexibility
• IBM SCO Openstack, Citrix Private
Clouds and VMWare Private
Clouds
• GPU offering available
• ISV Application Production
Infrastructure
• Global reach and load balancing
Big Data, Analytics, Database
Services and Archive
Social Business
• Load Balancing
Mobile
• High I/O intensity, Predictable QOE
• High I/O intensity/Load balancing
• High I/O intensity, Predictable QOE
• Flexibility to add additional
servers/cloud instances
• Integrated dedicated servers and
cloud instances
• Scale cloud instances in minutes
• High availability / security
• Storage services for files and
media
• Pre-configured Big Data solutions
• Database management services
• Reliable Collaboration software
infrastructure platform
Dev Ops
• High I/O intensity, Predictable QOS
• Elasticity of offering
• Robust content delivery network
Web Applications / E-Commerce
• High I/O intensity, Predictable QOE
• High performing load balancers for
variable demand
• Rapid expansion to meet market
demand
• Promotion via cloud of application
lifecycle
• Integrated dedicated servers and
cloud instances
© 2014 IBM Corporation

14. IBM Cloud Computing
Further Information
•
Unique Softlayer Datacenter Architecture
http://www.youtube.com/watch?v=uOMIg9lggiI
•
Create your own account with SoftLayer by
registering on this site:
http://www.softlayer.com/
•
One month Free Trial option
http://www.ibm.com/cloudcomputing/de/de/iaas.html
•
SoftLayer delivers the best client self-service
experience in the industry (check a live Demo)
http://www.youtube.com/watch?v=7WX2Vg7I3hc
•
Clients can go from engaging to on-boarded
and working in a few hours
http://www.youtube.com/watch?v=bmYvLpruvdY
•
Globally consistent service portfolio
http://www.youtube.com/watch?v=LIrQg0Y2CzA
Softlayer is the deal for:
X86, self-service, API-based access
Competitive platform to AWS and
other cloud providers
Fast access (Credit card processing)
Object storage opportunities
8 initial-focus workloads
© 2014 IBM Corporation

15. IBM Cloud Computing
Thanks!
Manuel Daza
Ignacio Daza
Enterprise Sales Cloud Specialist
Cloud Architect
manuel.daza@ie.ibm.com
ignacio.daza@ie.ibm.com
@dabarsm
@Nacho_Daza
© 2014 IBM Corporation