Facilitating intuitive and easy knowledge sharing, social software for internal communication has become a compelling alternative to the traditional intranet. For instance, blogs can help break down hierarchical and professional barriers in large organizations, and the use of video can introduce entirely new standards for internal communication.

1. Social Media are for internal
communication, too
Facilitating intuitive and easy knowledge sharing, social software for inter-
nal communication has become a compelling alternative to the traditional
intranet. For instance, blogs can help break down hierarchical and profes-
sional barriers in large organizations, and the use of video can introduce
entirely new standards for internal communication.

2. SOCIAL MEDIA ARE FOR INTERNAL COMMUNICATION, TOO
Social tools can be used in many different ways for internal communication in corporations. Here is
an overview of the most essential tools:
FAGLIGE BLOGS HÅNDTERING AF EKSTERNE NYHEDER
Weblogs – or blogs – provide ample opportunity for INTERNT
knowledge sharing across the organization, for in- Social networks such as Yammer can also be used to
stance about work in progress. Additionally, profes- share news internally in the organization immediate-
sional blogs allow employees to share comments and ly before a press release is published to external me-
chip in with suggested solutions to different issues. dia. This makes it easy to see which employees have
read the news.
MEDARBEJDERBLOGS
Personal employee blogs about non-professional UNDERVISNING
experiences and interests can help forge stronger You can also use social software or social media
relations between employees. If management is ac- for training and knowledge sharing. Webinars have
tive on internal blogs too, you can build relations and grown in popularity because they allow employees
facilitate understanding of decisions across mana- to participate regardless of their geographical loca-
gement layers in the organization. tion. The webinar and feedback from the audience
can be recorded and stored on video to allow other
employees to access the information later.
INTERNE SOCIALE NETVÆRK
Many large organizations have their own social net-
works. This may be a restricted Facebook group or a TILFREDSHEDSANALYSER
network on Yammer. A network such as Yammer is Satisfaction analyses are an effective tool for provi-
very useful as a tool for developing ideas and sharing ding an overview of whether the internal communi-
articles, practical information and polls. We use Yam- cation works or not. Many types of social software
mer frequently in Mannov for knowledge sharing and for internal communication management allow users
making requests for ideas and expertise. to set up surveys that can be used to evaluate the
communication in the company.
Other services offering similar features include Podio
and Facebook where you can set up closed groups.
For further information on how to use social
media in your internal communication, please
ARBEJD MED VIDEOLØSNINGER contact Partner Rikke Sternberg from Mannov
It’s a good idea to present case studies, news and on rst@mannov.dk or (+45) 27 15 70 29.
other corporate information on video because video
is an extremely strong media when applied correctly.
You can also use videos for product demos, presen-
ting new employees and publishing press releases.
Movies don’t necessarily have to be expensive and
difficult to produce, though. In some cases this can
be done successfully using a mobile phone.
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