THE NEW REALITY 2016 | THOUGHT LEADERSHIP PORTFOLIO
MRM//McCANN navigates the new consumers realities in 2016, the rise of a seamless world. BANGKOK – December 2, 2015 – MRM//McCANN (Bangkok) released “THE NEW REALITY 2016”, an annual look at transformative digital trends that will redefine consumer reality and shape brand communications landscape in 2016. Rattakorn Potharam, GM & Executive Creative Director, highlights, “In the realm of consumer technology innovation, interconnected devices skyrocket and open new door of opportunity at an exponential rate. E-Commerce will be unstoppable and borderless. Implementation of data analytics is nothing groundbreaking but still a key for the Thai market to improve user experiences at all digital frontiers. Virtual Reality and Internet of Everything will bring imaginations to consumer reality in real-time lifestyle of urban connected consumers”. In terms of business vision, he added, “As consumers never stop searching for newer things, so do MRM//McCANN. The dynamic is fantastic and we are challenging marketing decision makers to unlock the fullest potential digital has to offer”. Encapsulating this study, Varidda Voraakom, Head of Digital Strategy & Social added “To keep up with these shifting times, brands need to be fashion-forward in their digital strategic directions as digital transformations are redefining consumers realities in each second. The culture is changed. The language is changed. The physical and digital worlds are seamlessly intertwined. What brands should be digitally-focusing on in the upcoming year is seamless experiences”.
