A comparative

1. IMTA AmericasRancho Mirage, CASeptember 11-13, 2001

2. Online Distribution: Multiple Ways to Increase Revenue Mani Singh Bill Spicer President E-Commerce Manager MapXL Maps.com mani@infobase.in bill@maps.com

4. World Internet Users, 2011 Source: Internet World Statistics, 2011

5. USA Internet Shoppers Source: Western Washington University, 2011

6. Selecting a Shopping Site

8. The Biggest Retailer on the Block

9. Publisher’s advantage Selling Unique content that other Amazon sellers don’t have. Selling your own products, where you can absorb the Amazon fees.

10. The Big Garage Sale

11. Search for Maps A ‘Search’ for map returns over 200,000 results

13. Borch

14. ITMB

15. Insight Guides

16. Local Publishers

19. Other Marketplaces Etsy, Craigslist, and eCrater

22. Marketing & Social Media

23. Ever Growing Internet Internet users as percentage of population

24. Ever Evolving Internet 1992 – WWW introduced 1994 – Pizza Hut offered online ordering 1995 – eBay 1996 – Hotmail 1998 – Google.com 1999 – Wifi 2000 – DotCom bubble 2001 – Wikipedia 2003 – iTunes 2004 – Gmail 2005 – YouTube 2006 – Twitter, Facebook 2009 - Mobile Data traffic exceeds voice traffic 2011 – Google+

25. Use of social media marketing? Generic Map Industry

26. Social media is important for my business? Generic Map Industry

27. Experience with social media marketing Generic Map Industry

28. Benefits of social media marketing Map Industry Generic

29. Commonly used social media tools

30. Social media tools people want to learn about more

31. Other forms of marketing

32. Survey participants

33. Key Questions How do I measure the effect of social media marketing on my business? How do I integrate and manage all of my social media marketing activities? What are the best ways to sell with social media? How do I master the use of specific social media platforms? How do I effectively find my target audience with social media?

34. Key Questions How do I overcome resistance from managers and clients about the value of social media? How do I get started using social media marketing? How can social media marketing be effectively targeted toward B2B sales? How do I select the right social media tool(s) for my business?

35. Lets find some answers!