Hello All, This is a try from my-side to make you all understand the value of LinkedIn for all kind of professionals. These is not something completely written by me. I have read lot and researched and have compiled from various sources, so I owe all of them a Big Thanks, I work at I Knowledge Factory Private Limited (www.ikf.co.in), Social Media Team. You can follow us : Facebook : https://www.facebook.com/IKFPune Twitter : @ikfpune Blog: www.blog.ikf.co.in Please go through this, let me know if this has helped you anywhere in understanding any thing new that you were not knowing.

1. Smarketers’
10 Ways to use
To Serve your
Marketing Needs

2. 1. Increase Your Visibility
Add connections to increase the
probability of being seen .

3. 2. Improve Your Connectivity
Show all your affiliations in your profile –
Your work experience
Expertise/Skills
Educations

4. 3.Optimize Yourselves
Make your LinkedIn profile public, give it a
custom URL and include your profile in
your email signature.

5. 4.Enhance Your Search
Engine Results
Promote your blog/website
by including links
to them in your
LinkedIn profile

6. 5. Perform Blind, Reverse And
Company Reference Checks.
Check references for a potential contact or
company you are visiting to.

7. 6. Increase The Relevancy
of Your Search
Use advanced search to find where
people and companies who want to
target are.
Search using keywords
relevant to the
target industry

8. 7. Make Your Meetings
Go Smoother.
Learn more about people you are meeting
so you can discuss common interests &
acquaintances.
It’s better than
awkward silences.

9. 8. Gauge The Health of
The Company.
Do an advanced search for a company
(uncheck “Current Companies only”)
You will find the
rate of turnover
and if people are
abandoning ship.

10. 9. Scale the Industry History
Thinking of client or working with
particular sector?
Learn more by finding
people who work
for competitors
or failed companies.

11. 10. Track the Startups.
Find out who is doing new startups by
searching for “stealth” or “new startup.”
Sort by degrees
to see people
closest to you first

12. Thank You
Happy Networking