1. Grove Fresh Ltd. 7/1/2008 1

3. Ventured into ORGANIC JUICES Market in UK for the very 1st time in 1996

4. Registered remarkable year-on-year growth of 52% to 3.2 million pounds

5. Operated under the umbrella United Foods International

6. Admired for High Quality Products & Innovative Marketing

7. Acquired German based FSP FRISCHE & French FRAICHEUR7/1/2008 2

10. Certified to Soil Association Standards

12. Willingness of Customers to pay higher for Health Advantages

13. Maintained Price Parity with Premium Segment Competitors7/1/2008 3

16. Print Media

17. Free Samples

18. Captivating Posters7/1/2008 4

19. SWOT ANALYSIS Strengths: High Quality Innovative Marketing Diversification Target Segmentation Weakness: Main source of supply - Florida Too dependant on 3rd party’s distribution channels Opportunities: Market expansion of organic juices Increase their market share in UK by acquiring other competing brands Come up with exclusive shops Threats: Claims saying that it is not organic Low priced competitors Although the volume is increasing the rate of volume growth is decreasing 7/1/2008 5

21. Both goods’ target CONSUMER BASE is OVERLAPPING (organic juices cater to a slightly higher income bracket)

24. Search for other cheaper markets for fruits in Asia and Africa.

25. Go for more diversification.

26. Undertake a massive ad campaign.

28. More committed salesmen

29. Authenticity

30. More appealing

31. Provides a solid foundation in a new market

32. Temporal Convenience

34. 7/1/2008 12 Ad campaigns

36. Handouts and stalls at leading stores

37. News paper cut outs

38. Advertising -Celebrity endorsement

39. Exclusive shops

40. Promotional activity through doctors

43. Forecast to grow to $67.1B in 2011

44. Fruits/Veges most lucrative sector

45. Account for 38.5% of market value

46. Largest consumer market is the Americas

47. Accounts for 49.7% of market value

48. Major food retailers entering the sales market: Kroger, WalMart, Tesco, Carrefor7/1/2008 15

50. Mounting Competition

51. Supply Problems

53. Use UFL’s presence in the market to expand & tackle competition

54. Experiment with new packaging technologies to cut down on costs