Café Coffee Day and Starbucks are two leading coffee chains in India. Café Coffee Day was launched in 1994 and has over 1438 outlets across India serving hot coffee, cold coffee, food and beverages. Starbucks entered India in 2012 through a joint venture with Tata and currently has 7 outlets in Mumbai and Delhi. Both chains offer similar coffee and food products but Café Coffee Day has significantly more outlets and higher revenues in India compared to Starbucks which is focusing on expanding operations in the country.

1. By:
Clarissa Dsouza
Manisha Kunwar
Sagar Sawant
Prathamesh GaikwadSMBA NO.7

2. Overview
• Amalgamated Bean Coffee Trading Company Ltd.
(ABCTCL) launched in 1994.
• Produced across 10,000 acres of coffee plantations.
• ABCTCL is one of India’s leading coffee exporters .

3. Amalgamated Bean Coffee
Trading Company Ltd.Division’s
• Café Coffee Day
• Coffee Day Xpress(341 coffee day kiosk)
• Coffee Day takeaway(10000 vending machines)
• Coffee Day Fresh & ground
(354 coffee bean & powder retail outlets)
• Coffee Day Exports
• Coffee day perfect(fmcg packaged coffee)
• Coffee day beverages

5. •The first Café Coffee Day outlet was set up on July
11, 1996, at Brigade Road, Bangalore, Karnataka.
•1438 outlets spread across 28 states of India.
•Cafe Coffee Day has a turnover of over Rs 750 crores.
• International Outlets in Karachi, Dubai, Vienna and Prague.

6. PRODUCTS
• FOOD
DESSERT SHOTS
BIG EATS
SUNDAE
CAKEAWAY
• BEVERAGES
HOT COFFEE
COLD COFFEE
FRUITEAZERS
QUENCHERS
INTERNATIONAL COFFEE

7. pricing
Café Coffee Day Café Coffee Day – The lounge

9. Awards
• “Most popular hangout joint amongst youth"
3rd Global Youth Marketing Forum in 2011.
• "India's most popular coffee joint“ .
The Indian Hospitality Excellence Awards in 2011
• ICICI EXCELLENT RETAILER AWARD

11. STARBUCKS CORPORATION
• Starbucks is the largest coffeehouse company in the world, with
20,366 stores in 61 countries and 149,000 employees.
• First Starbucks opened in Seattle Washington on March 30, 1971
• Jerry Baldwin, Gordon Bowker, Zev Siegh
• Revenue generated globally US$ 13.29 billion.

12. STARBUCKS DIVISIONS
• Starbucks Coffee Company
Ethos Water
Evolution Fresh
Hear Music
La Boulange Bakery
Seattle's Best Coffee
Tazo Tea Company
Teavana
Torrefazione Italia

13. STARBUCKS COFFEE “A TATA ALLIANCE”
Tata
• Tata Starbucks Ltd. is a 50:50 joint venture company
• On 19 October 2012, Starbucks opened its first store in India in
Elphinstone Building, Horniman Circle, Mumbai.
• 7 Outlets till date, 4 in Maharashtra and 3 in Delhi.

14. PRODUCTS
• DRINKS:
• Espresso Beverages (Hot or Cold)
• Frappuccino Blended Beverages
• Non Coffee Beverages
• FOODS:
• Vegetarian
• Non Vegetarian

15. PRICING

16. AWARDS
• One of“The 100 Best Companies to Work For”
Fortune – 1998–2000, 2002–2012
• One of the “Most Admired Companies in America”
Fortune – 2003–2012
• One of the “World’s 50 Most Innovative Companies”
Fast Company – 2012
• One of the “World’s Most Ethical Companies”
Ethisphere – 2007‐2012
• One of the “100 Best Corporate Citizens”
• Corporate Responsibility/Business Ethics – 2000‐2012

18. COMPARISON
PRODUCT

19. COMPARISON
PRICING

20. COMPARISON
PEOPLE

21. COMPARISON
GROWTH
• 2000 Outlets till 2014
• At present 1.2 million
cups/day sales. Till
2014, estimated sales
increase to 2 million
cups/day.
• 50 Outlets till 2013
• tapping multiple
channels such as
hotels, restaurants, Mall
s, colleges and
universities, etc, primari
ly targeting the young
Indians.