Is group buying a revolutionary advertising vehicle

Is Group Buying a Revolutionary Advertising Vehicle? What is Group Buying? ,[object Object]

It must be bought in a minimum quantity if not merchant will not allow

Comes with Conditions & Expiry Date

Close cousin to Coupon Industry

Also called as Daily DealsBenefits For Consumers Daily deal websites are a pool of deals for consumers to bargain the local products. They encounter new Merchants/Services in their Local place. They avail great discounts as a matter of fact huge discounts. For Merchants The Benefits for local merchants are Zero upfront advertising cost, Acquisition of new customers, Repeat Customers after coupon is redeemed, high capacity utilization, free online advertising. Advertising Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail or new media such as websites and text messages. Why advertising so keen for Local Businesses? For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Your advertising campaign should translate to greater sales, more profits and healthier bottom line. While there are a number of venues where you can promote your business, you need to ask three important questions: Where are my target buyers? What is the best medium to reach them? Can I afford to launch an effective campaign using this medium? An important step to developing your sales and marketing plan is to select the right media to send out your message. There are no hard-and-fast rules as to which media is better. The right media for one business may be wrong for another. Why not News Papers for Local Advertising Any given advertising message must compete for the reader’s attention. The paper may contain hundreds of ads, as well as dozens of articles and features for the reader to wade through. If the total time spent scanning a newspaper is only 20 minutes, your ad may not be noticed by a significant number of people. You have no assurance that every person who receives the newspaper will read your ad. They may not read the section you advertised in, or they may simply have skipped the page because it contained little or nothing else of interest. It has a relatively short life span (newspapers are typically read once, then discarded), thus requiring multiple insertions. Why Daily Deal Sites can be preferred? The reasons for accepting daily deals as advertising tool are: ,[object Object]

Is group buying a revolutionary advertising vehicle

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Is group buying a revolutionary advertising vehicle